Allstate Speaks About Its Campaign Management Experience in Unica Webcast
April 10 2008 - 8:30AM
Business Wire
WHAT: � Modern Marketing - Allstate - "Selecting a Campaign
Management Solution to Address Business Needs," the latest in a
series of innovative customer webcasts hosted by Unica Corporation
� WHO: Brett Dostal - Associate Marketing Manager, Marketing
Operations, Allstate BJ Morgan - Director of Segment Management,
Unica Corporation � WHEN: Thursday, April 17, 2008 1:00 pm Eastern
Time � WHY: Join Allstate and Unica for this 60-minute webcast on
the challenges of selecting the right campaign management solution
for your company. Allstate, the nation's largest publicly held
personal lines insurer, will present how its cross-functional team
from marketing, technology, and procurement formed a collaborative
alliance to objectively select the right application for the unique
needs of each area. � "Campaign management is a vital component to
our corporate strategy and has greatly improved our overall
organizational efficiencies," said Brett Dostal, associate
marketing manager, marketing operations at Allstate. "Unica's
campaign management solution has supported Allstate's business
processes, integration capabilities, and architecture to drive our
organizational efficiencies, reduce IT dependencies, and retire
multiple legacy applications." For additional information and to
register for any of the Modern Marketing webcasts, please visit
www.unica.com/allstatewebcast. For additional information on
Unica�s 7th annual customer conference, the Marketing Innovation
Summit (MIS 2008), taking place April 27-30 at the Sheraton New
Orleans, please visit http://www.mis2008.com/. About Allstate The
Allstate Corporation (NYSE: ALL) is the nation's largest publicly
held personal lines insurer. Widely known through the "You're In
Good Hands With Allstate�" slogan, Allstate helps individuals in
approximately 17 million households protect what they have today
and better prepare for tomorrow through approximately 14,900
exclusive agencies and financial representatives in the U.S. and
Canada. Customers can access Allstate products and services such as
auto insurance and homeowners insurance through Allstate agencies,
or in select states at allstate.com and 1-800 Allstate�. Encompass�
and Deerbrook� Insurance brand property and casualty products are
sold exclusively through independent agents. The Allstate Financial
Group provides life insurance, supplemental accident and health
insurance, annuity, banking and retirement products designed for
individual, institutional and worksite customers that are
distributed through Allstate agencies, independent agencies,
financial institutions and broker-dealers. About Unica Unica
Corporation (NASDAQ: UNCA) is a leading global provider of
enterprise marketing management (EMM) software and services. The
most comprehensive EMM suite on the market today, Unica's Affinium�
software streamlines the entire marketing process from analysis and
planning to project management, execution and measurement. More
than 600 companies worldwide depend on Unica for their enterprise
marketing management solution. Unica is headquartered in Waltham,
Massachusetts with offices around the globe. For more information,
visit www.unica.com. Note to Editors: Copyright 2008 Unica
Corporation. Unica, the Unica logo, Affinium, and NetInsight are
registered trademarks of Unica Corporation. All other product
names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.
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