Conscious Beauty at Ulta Beauty™ Reinforces Commitment to Sustainability, Transparency
July 14 2020 - 1:00PM
Business Wire
Ulta Beauty Establishes Five Beauty Pillars,
Sets Sustainable Packaging Goals
Ulta Beauty, the nation’s largest beauty retailer, today
announced the launch of Conscious Beauty at Ulta Beauty™, a
holistic initiative to provide guests greater choices and
transparency. With strategic partners in place, the program will
debut this fall and will certify brands under five, key pillars --
Clean Ingredients, Cruelty Free, Vegan, Sustainable Packaging and
Positive Impact – intended to meet guest needs and leave a positive
legacy for our world.
Under its Sustainable Packaging pillar, Ulta Beauty is taking
further steps to do what’s right for the environment. Effective
today, Ulta Beauty pledges to ensure 50 percent of all packaging
sold, including the Ulta Beauty Collection, will be made from
recycled or bio-sourced materials, or will be recyclable or
refillable by 2025.
“As the beauty retail leader, we have the unique opportunity to
inspire positive change in our industry,” said Dave Kimbell,
president of Ulta Beauty. “With Conscious Beauty at Ulta Beauty,
our focus is to educate, guide and simplify product choice and
elevate those brands doing good for our world. This initiative
helps our guests readily navigate our assortment through the lens
of what matters most to them. We are thrilled to offer such
transparency and set significant standards as a company.”
The platform will help guests navigate brand choices tailored to
their personal values across the following areas:
- Clean Ingredients: Indicates which brands comply with
the Ulta Beauty Made Without List, an ingredient standard created
for Conscious Beauty.
- The Made Without List is grounded in science and was developed
in partnership with ingredient and health experts. As research,
technology and regulations evolve, so too will the Made Without
List. At launch, this designation indicates a brand is free of
parabens, phthalates and ingredients from more than 25 chemical
categories.
- Participating brands will be certified via ClearForMe, largely
regarded as the leading independent ingredient authority, to ensure
ingredient transparency.
- The recently announced Credo Collection at Ulta Beauty,
featuring eight exciting clean beauty brands, will launch within
the Conscious Beauty platform.
- Cruelty Free: Elevates brands that certify as never
engaging in animal testing. This pillar incorporates third-party
certification from organizations such as PETA, Leaping Bunny, and
Choose Cruelty-Free.
- Vegan: Underscores beauty products made free of animal
products, animal by-products, or animal derivatives.
- Sustainable Packaging: Designates brands made with
reduced, recyclable or refillable packaging to minimize the more
than 120 billion packaging units produced globally annually within
the cosmetics industry1.
- Ulta Beauty will pilot a circular shopping experience as the
exclusive beauty retailer for Loop, a reusable packaging pioneer.
This relationship will fuel actionable improvements to packaging
processes, begin to tackle the sizeable beauty-waste issue, and
contribute to Ulta Beauty’s2025 sustainable packaging goals.
- The company will support the Sustainable Packaging Coalition’s
(SPC’s) mission to make actionable improvements in packaging
systems and will apply How2Recycle instructions on owned brand
packaging and print materials.
- Positive Impact: Highlights brands with giving back at
their core and those that champion meaningful causes.
To ensure accountability and drive the initiative forward, Ulta
Beauty established the Conscious Beauty Advisory Council.
Collectively tackling industry issues, cultivating communal
efforts, and bringing unique perspectives across beauty forward,
the Council brings together experts at the forefront of clean
beauty, product development, packaging sustainability and brand
leadership. To date, the Council includes Annie Jackson, co-founder
and COO, Credo Beauty and Tom Szaky, CEO and co-founder, Loop,
among others.
“We have always taken pride in offering guests a diverse
assortment of products to meet their individual beauty needs,
including many brands that align to the Conscious Beauty pillars,”
continued Kimbell. “Today’s announcement marks a definitive
milestone on our ongoing journey in this space and we look forward
to further meeting guests needs this fall in-store and online.”
About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful.
Ulta Beauty is the largest U.S. beauty retailer and the premier
beauty destination for cosmetics, fragrance, skin care products,
hair care products and salon services. In 1990, the Company
reinvented the beauty retail experience by offering a new way to
shop for beauty – bringing together all things beauty, all in one
place. Today, Ulta Beauty has grown to become the top national
retailer offering the complete beauty experience.
Ulta Beauty brings possibilities to life through the power of
beauty each and every day in our stores and online with more than
25,000 products from approximately 500 well-established and
emerging beauty brands across all categories and price points,
including Ulta Beauty’s own private label. Ulta Beauty also offers
a full-service salon in every store featuring hair, skin, brow, and
make-up services.
Ulta Beauty is recognized for its commitment to personalized
service, fun and inviting stores and our industry leading Ultamate
Rewards loyalty program. As of February 1, 2020, Ulta Beauty
operates 1,254 retail stores across 50 states and also distributes
its products through its website, which includes a collection of
tips, tutorials and social content. For more information, visit
www.ulta.com.
____________________________
1 According to Zero Waste Week
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Ulta Beauty Media Contact: Eileen Ziesemer Vice
President, Public Relations eziesemer@ulta.com (708) 305-4479
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