Aggregated experience offers thousands of hours
of content geared at Spanish language speakers directly within The
Roku Channel in the U.S., which is free for users
New partners NBCUniversal Telemundo, Hemisphere
Media Group, Cisneros Media, Eurochannel, The Weather Channel en
Español, Canela.TV, plus existing key partners Lionsgate, Cinedigm,
A+E Networks, BBC Studios, Sony Pictures Television, Film Movement,
Pantaya, EstrellaTV, TelevisaUnivision, beIN Sports and more,
bringing Spanish language programming to Espacio Latino
New Spanish-language Roku Original Natural Born
Narco to debut on July 8, 2022
The LEGO Group has signed on as a launch
sponsor
Roku, Inc. (NASDAQ: ROKU), America’s #1 TV
Streaming Platform**, announced today the launch of Espacio
Latino, a new destination for U.S. Hispanic audiences, offering
a wide collection of programming geared at Spanish speakers on The
Roku Channel, which is free for users. Espacio Latino makes
it easier for users to discover and stream hit movies, popular TV
shows, telenovelas, news, and family entertainment in Spanish on
The Roku Channel. The user appetite for free Spanish language
content on The Roku Channel is strong; nearly 70% of Spanish
language viewing households watching The Roku Channel do not have
pay TV and they use The Roku Channel 3+ days per week*.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220606005218/en/
Espacio Latino en The Roku Channel
(Graphic: Business Wire)
At launch, Espacio Latino will feature thousands of hours
of free movies and TV shows in Spanish, some of which are original
and exclusive to Espacio Latino, plus popular English titles
dubbed and sub-titled in Spanish. Espacio Latino will
include over 50 Spanish language Live TV channels, of which more
than 25 are brand new to The Roku Channel. Espacio Latino
audiences will also have the ability to add Spanish-language
Premium Subscriptions to access and enjoy all their favorite
content in one place. Additionally, Roku Original titles will be
available on Espacio Latino, including the recently released
series Mamas, narrated in Spanish by Zoë Saldaña. An all-new,
Spanish Language Roku Original, Natural Born Narco, will debut on
July 8.
Ashley Hovey, Head of The Roku Channel, AVOD: "The launch
of Espacio Latino marks an exciting step forward in our efforts to
create a unified Spanish language experience for millions of
streamers to enjoy on The Roku Channel. Our team worked diligently
with some of the most renowned content providers in the Spanish
language space to create a robust lineup of top tier telenovelas,
sports, news, movies, TV series and more for audiences to enjoy for
free. We’re ecstatic to introduce Espacio Latino and can’t wait to
continue creating a strong Spanish language entertainment
experience on The Roku Channel.”
Content Offering
With thousands of hours of free, original, and exclusive movies
and TV shows, Espacio Latino aggregates a variety of popular
Spanish language content in one easy-to-access destination.
NBCUniversal Telemundo, Hemisphere Media Group, Cisneros Media,
Canela.TV, The Weather Channel en Español and Eurochannel are among
new partners that The Roku Channel is working with to bring even
more premium Spanish language content to users. Espacio
Latino will also feature content from key existing partners
Lionsgate, Cinedigm, A+E Networks, BBC Studios, Sony Pictures
Television, Film Movement, Pantaya, EstrellaTV, TelevisaUnivision,
beIN SPORTS and more.
Alan J. Sokol, President and CEO of Hemisphere Media
Group: “We are proud to partner with The Roku Channel who
shares our values in making Spanish-language content more
accessible to consumers and offering them a rich viewing
experience. It’s exciting to be a part of the launch of Espacio
Latino and we look forward to providing the platform with the
premium content we know our audiences enjoy. As content providers,
our goal is to meet viewers where they are, and this new
partnership gives us the opportunity to deliver on our promise to
bring high-quality, culturally relevant content to the
Hispanic/Latino communities we serve.”
Users can enjoy exclusive AVOD titles, Live TV Channels, Roku
Originals and Premium Subscriptions including:
- AVOD Titles: Espacio Latino will feature a standout
selection of programming including:
- Hernan starring Oscar Jaenada and Michel Brown (A+E Networks,
Exclusive)
- Hunting Ava Bravo starring Kate del Castillo (Wild Sheep
Content, Top Dead Center Films, Chollawood Productions,
Exclusive)
- A la Mala starring Aislinn Derbez and Mauricio Ochman
(Lionsgate)
- Enamorada starring Gaby Espino and Rene Lavan (Cisneros,
Exclusive)
- Amor Comprado starring Elizabeth Gutierrez and Marjorie de
Sousa (Cisneros)
- Seasons 1-3 of El Señor de los Cielos (NBCUniversal Telemundo)
starring Rafael Amaya and featuring Fernanda Castillo
- El Chema: Edición Especial (NBCUniversal Telemundo) starring
Mauricio Ochmann
- Seasons 1-2 of Señora Acero (NBCUniversal Telemundo) starring
Blanca Soto
- Live TV Channels: Espacio Latino will feature over 50
live TV channels spanning sports, news entertainment, telenovelas,
movies, music and more. Channels will feature content from partners
including Canela.TV, EstrellaTV, TelevisaUnivision, The Weather
Channel en Español, beIN SPORTS and more. All channels are
accessible via Espacio Latino and The Roku Channel’s Live TV
Guide.
- Roku Originals: Roku Original titles will be available
on Espacio Latino, including the recently released series
Mamas, narrated in Spanish by Zoë Saldaña. An all-new, Spanish
Language Roku Original, Natural Born Narco, will debut on July
8.
- Premium Subscriptions: Users subscribed to any Premium
Subscriptions through The Roku Channel will have access to the
content in Espacio Latino.
Settings and Availability
Espacio Latino is available on The Roku Channel in the U.S. Roku
device language settings will determine whether users will first
experience a Spanish or English user interface and playback
settings in Espacio Latino. Audio and subtitle language
options can be adjusted to the user’s preference through their Roku
device settings on the Home Screen Menu. Users can select Settings
> System > Language to adjust their device language.
Users can easily find and access the offering by clicking left
on their remote to activate The Roku Channel Home Screen Menu and
selecting the “Categories” tab. Users can also enter the experience
by clicking the Espacio Latino tile on main The Roku Channel
page.
The Roku Channel is easily accessible and broadly available. In
addition to Roku devices, The Roku Channel is available on Web, iOS
and Android devices, Amazon Fire TV and select Samsung TVs.
Advertising on Espacio Latino
The Roku Channel partners with a great selection of brands to
deliver compelling content to users for free. Espacio Latino
unlocks more ways for marketers to connect with Spanish language
content viewers no longer found on traditional TV. The LEGO Group
has signed on as a launch sponsor for Espacio Latino on The
Roku Channel.
Advertising on Espacio Latino will appear in Spanish if a
user is watching content with Spanish subtitles or Spanish audio.
Advertising will appear in English if English subtitles are
activated.
** America’s #1 TV streaming platform is based on hours streamed
according to Hypothesis Group, October 2021
* Roku internal viewing data for March 2022; access to pay TV
based on account self-identification at the time of activation.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance, or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the content, benefits,
timing, and availability of Espacio Latino on The Roku Channel; the
content included in Espacio Latino; trends related to TV streaming;
and the features, benefits, growth and reach of The Roku Channel
and the Roku platform. Except as required by law, we assume no
obligation to update these forward-looking statements publicly, or
to update the reasons actual results could differ materially from
those anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2021 and our Quarterly
Report on Form 10-Q for the quarter ended March 31, 2022. Copies of
reports filed with the SEC are posted on Roku’s website and are
available from Roku without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220606005218/en/
U.S. Media Contact: Roku, Inc. Sophia Economou
seconomou@roku.com
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