GREENWOOD VILLAGE, Colo.,
June 3, 2013 /PRNewswire/ -- Red
Robin is mixing things up again with two new beer cocktails
available exclusively at Red Robin and served in a limited edition,
reusable beer can. Just like with Red Robin's signature beer
milkshakes, these Can-Crafted™ Cocktails take
traditional burger and beer pairings to a whole new level. The
21-and-over beer cocktails are a unique combination of beer and
liquor and are available in two styles:
- Coors Light® Can-Crafted™ Cocktail – A
mixture of Coors Light®, ginger liqueur and lemonade
topped with fresh squeezed lemon
- Blue Moon® Can-Crafted™ Cocktail – A
refreshing combination of Blue Moon® Belgian White,
SVEDKA® Clementine vodka, orange juice and fresh lime
juice
(Logo:
http://photos.prnewswire.com/prnh/20120522/NY11686LOGO)
The gourmet burger expert has been designing the innovative
reusable beer cans for the past year, which are made of a sturdy
aluminum and have the look and feel of a real beer can. The Coors
Light® and Blue Moon® branded cans can only
be found at Red Robin for these Too cold to hold!
™ cocktails, which are sure to provide guests with
cool relief during the summer heat.
"Souvenir glassware is a big part of Red Robin's heritage, and
it was important to me to create something unique that could only
be found at our restaurants," said Donna
Ruch, Red Robin's Master Mixologist. "My vision for the
Can-Crafted Cocktails was to craft a craveable adult beverage in a
one-of-a-kind glass that would catch the eye and act as a
conversation piece for our guests. The Can-Crafted Cocktails
definitely have that wow factor."
The beer cocktails will be served through the summer, and the
signature beer cans will be available to purchase for $5* at participating locations, while supplies
last.
"Creating unique presentations and appeal is an integral part of
food and beverage innovation at Red Robin," said Denny Marie Post, Red Robin's senior vice
president and chief menu & marketing officer. "Through our
Can-Crafted Cocktails, we're bringing our 21-and-over guests more
adventurous, outside-of-the-box mixology. These cocktails have a
multigenerational appeal and definitely shine a spotlight on the
creativity that made Red Robin famous."
For more information on the Can-Crafted™ Cocktails or
to find the restaurant location nearest you, visit
www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining
restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., is the
gourmet burger expert, famous for serving more than two dozen
craveable, high-quality burgers with Bottomless Steak
Fries® in a fun environment. Red Robin's award-winning
burgers have earned the title of Best Burger in the full service
category in the Zagat Fast Food Survey four years in a row. In
addition to its many burger offerings, Red Robin serves a wide
variety of salads, soups, appetizers, entrees, desserts and
signature Mad Mixology® Beverages. There currently are
475 Red Robin locations across the United
States and Canada,
including 337 company-owned Red Robin® restaurants and
five Red Robin's Burger Works® locations, and 133 Red
Robin® restaurants operating under franchise
agreements. Red Robin… YUMMM®! Connect with Red Robin on
Facebook and Twitter.
*Prices may vary at franchise-owned restaurants.
SOURCE Red Robin Gourmet Burgers, Inc.