Starbucks Offers New Expresso Drink - Analyst Blog
March 05 2013 - 5:40AM
Zacks
Coffee giant, Starbucks Corporation (SBUX)
announced the launch of a new expresso beverage, Hazelnut
Macchiato. This new addition to its signature four-layered
Macchiato line of drinks will feature steamed velvety-smooth milk
and perfectly balanced espresso. The Hazelnut Macchiato is
available at participating Starbucks stores across the nation.
In addition, Starbucks announced that its Tribute Blend line of
beverages will now be available in K-Cup packs.
Innovation is one of the key drivers of Starbucks’ success.
Starbucks is strengthening its product portfolio with significant
innovation around at-home coffee, refreshment, health and wellness,
tea and enhancing core food offerings. Its recent new product
offerings include Blonde Roast coffee, Verismo-at-home coffee
machine, La Boulange bakery items, Evolution Fresh juices and
Starbucks Refreshers energy drinks.
In addition, in December last year, Starbucks acquired Teavana,
a specialty retailer of tea, which operates only through mall-based
stores and does not have a beverage business. Starbucks plans to
establish new stand-alone Teavana neighborhood stores (going beyond
its mall-based focus) as well as open tea bars (which will create
customized tea beverages) inside existing Teavana stores. By
the end of 2013, Starbucks expects to add over 30 new Teavana
stores, including the opening of the first neighborhood store.
Continued innovation and new product offerings would drive both
top- and bottom-line growth for the company, going forward.
Other Stocks to Consider
Starbucks carries a Zacks Rank #3 (Hold). Some other
retail/restaurant stocks worth considering include Red
Robin Gourmet Burgers Inc. (RRGB) – Zacks Rank #1 (Strong
Buy), Krispy Kreme Doughnuts, Inc. (KKD) -Zacks
Rank #2 (Buy), and Dunkin' Brands Group, Inc.
(DNKN) - Zacks Rank #2 (Buy).
DUNKIN BRANDS (DNKN): Free Stock Analysis Report
KRISPY KREME (KKD): Free Stock Analysis Report
RED ROBIN GOURM (RRGB): Free Stock Analysis Report
STARBUCKS CORP (SBUX): Free Stock Analysis Report
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