GREENWOOD VILLAGE, Colo.,
Feb. 26, 2012 /PRNewswire/ -- Hell
has officially frozen over — Hell, Michigan that is! Today, the gourmet
burger expert will celebrate by warming up guests with a free cup
of Red's Chili Chili™. For the first 100 guests who visit
participating restaurants nationwide, it may be a cold day in Hell,
but a fiery-fun-time at Red Robin!*
(Logo: http://photos.prnewswire.com/prnh/20120522/NY11686LOGO
)
Red's Chili Chili™ is a savory meal-starter made with a meaty
blend of beans, spices, hearty peppers, and topped with cheddar,
onions and tortilla strips. No matter how low the mercury
drops outside, Red's Chili Chili™ will light a fire in the belly of
any guest!
"Last week, temperatures in Hell failed to rise above 32
degrees, so Hell has officially frozen over!" said Denny Marie Post, Red Robin's senior vice
president and chief menu and marketing officer. "We're giving
everyone in America an opportunity to try our delicious, freshly
prepared chili. On its own or with one of our craveable
burgers, Red's Chili Chili™ will warm up even the chilliest
guest."
John Colone, mayor and owner of
Hell, Mich., monitored temperatures and served as Red Robin's local
weather expert.
"With Hell freezing over, we've given Red Robin fans a real
snowball's chance in hell to try Red's Chili Chili," said
John Colone. "Coming from
someone who reigns over Hell, this is a helluvah great offer.
On behalf of the citizens of Hell, you're welcome
America!"
For more information on this limited-time-offer or to find a
restaurant location near you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a
casual dining restaurant chain founded in 1969 that operates
through its wholly-owned subsidiary, Red Robin International, Inc.,
is the gourmet burger expert, famous for serving more than two
dozen craveable, high-quality burgers with Bottomless Steak
Fries® in a fun environment welcoming to guests of all
ages. In addition to its many burger offerings, Red Robin
serves a wide variety of salads, soups, appetizers, entrees,
desserts and signature Mad Mixology®
Beverages. There currently are 473 Red Robin locations across
the United States and Canada, including 335 company-owned Red
Robin® restaurants and five Red Robin's Burger
Works® locations, and 133 Red Robin®
restaurants operating under franchise agreements. Red Robin…
YUMMM®! Connect with Red Robin on Facebook and
Twitter.
* Dine-in only
SOURCE Red Robin International, Inc.