Perion Launches Crowd-Powered Guardius for Faster, More Protected Web Browsing
August 05 2013 - 7:00AM
Business Wire
Perion Network Ltd. (NASDAQ: PERI), developer of Incredimail,
Smilebox, and other leading software tools and services, announces
today the beta launch of Guardius by Perion, a powerful app
enabling a better and faster browsing experience, and increased
browsing privacy and protection, powered by the wisdom of the
crowd.
Guardius by Perion accomplishes this by enabling users to manage
and control the numerous add-ons and toolbars that have been
installed on their web browser. This app has been running in a
closed beta, and is today being offered to the public by invitation
only. During the limited beta phase, the app will be completely
free for beta testers.
Many free software services today come bundled with browser
add-ons and toolbars that, while providing a variety of services,
can create performance issues. Over time, it can become difficult
for users to manage all the apps that have been added to their
browser, resulting in slower performance.
Based on the wisdom of the crowd, a concept that takes into
account the collective opinion of a group of individuals, Guardius
by Perion enables users to reclaim their browser speed with an
incredibly easy-to-use utility that helps them understand which
add-ons and extensions are slowing down their browser and are most
often disabled by others, providing additional input regarding
possibly unwanted add-ons.
Users are presented with a graphic display showing how much
faster their browser will become once they disable specific apps.
This provides users with protection from downloading unwanted
files, enabling users to make informed decisions regarding sites
they visit and apps they download.
“When we set out to build Guardius by Perion, we envisioned a
product that would significantly improve the browsing experience
for our users,” said Tomer Pascal, Perion’s General Manager of the
Utilities Business Unit. “We looked first to our own families and
personal experience, seeing how surfing the web was slowed down
because of too many toolbars and add-ons installed. We wanted to
help users understand what is installed, the 'cost' accompanied
with the benefit offered by these toolbars and create a user
friendly way to uninstall unwanted toolbars and add-ons, thereby
providing users a more protected and more private experience while
surfing the web.”
To request an invitation to download Guardius by Perion, please
visit www.guardi.us.
About Perion Network Ltd.
Perion Network Ltd. (NASDAQ: PERI) is a global consumer internet
company that develops applications to make the online experience of
its users simple, safe and enjoyable. Perion’s three main consumer
brands are: Incredimail, Smilebox and SweetIM. Incredimail
is a unified messaging application enabling consumers to manage
multiple email accounts and Facebook messages in one place with an
easy-to-use interface and extensive personalization features, and
is available in over 100 countries in 8 languages; Smilebox
is a leading photo sharing and social expression product and
service that quickly turns life's moments into digital keepsakes
for sharing and connecting with friends and family, in a fun and
personal way. SweetIM is an instant messaging application
that enables consumers to personalize their everyday communications
with free, fun and easy to use content. Perion products have had
over 300 million downloads to date with more than 50 million
monthly unique visitors across all of its brands. Perion also
offers and develops a range of products for mobile phones and
tablets to answer its users' increasing mobile demands. For more
information on Perion please visit http://www.perion.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of the
Company. The words “will,” “believe,” “expect,” “intend,” “plan,”
“should” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current
views, assumptions and expectations of the Company with respect to
future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of the Company to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, potential litigation associated with the
transaction, risks that the Company's acquisition activities may
disrupt current plans and operations and pose difficulties in
employee retention, risks entailed in integrating acquired
businesses, changes in the markets in which the Company operates
and in general economic and business conditions, loss of key
customers and unpredictable sales cycles, competitive pressures,
market acceptance of new products, inability to meet efficiency and
cost reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect the
Company and its results of operations, as described in reports
filed by the Company with the Securities and Exchange Commission
from time to time, including its annual report on Form 20-F/A for
the year ended December 31, 2012. The Company does not assume any
obligation to update these forward-looking statements.
Source: Perion Network Ltd.
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