World's Largest Connected Fitness Company
Broadens Distribution Channels to Engage Millions of Existing and
Prospective Peloton Members for Holiday Gifting
LONDON, Nov. 16, 2022 /PRNewswire/ -- Peloton
Interactive, Inc. (NASDAQ: PTON) today announced the expansion of
its collaboration with Amazon. The Peloton Bike, Guide, and select
accessories are now available for purchase in Amazon's UK store.
Peloton will also launch in Amazon's German store in the coming
weeks.
As part of the Amazon experience, the Peloton Bike will be
available with a convenient in-home delivery, and for the
first-time customers will have the option to assemble the Bikes
themselves or select an expert assembly option which is available
in mainland UK, excluding Northern
Ireland. The in-home delivery and expert assembly are
offered at no additional cost to customers.
Peloton and Amazon's further collaboration enables Peloton to
expand its distribution channels to immediately engage millions of
Peloton Members and prospective Members by making its products and
accessories more readily accessible on Amazon. This announcement
follows Peloton's launch on Amazon in the US in August 2022 and its inclusion in the Prime Early
Access Sale in the US.
"The UK and Germany are
strategic markets for Peloton where we have built sizable and
engaged Member communities. Further expanding our distribution
channels through Amazon is our latest move to make Peloton readily
accessible and to meet our Members where they are. Peloton's
collaboration with Amazon increases access to Peloton's connected
fitness products and the vast library of thousands of
instructor-led fitness and wellness classes," said Peloton's
General Manager for International, Manu
Seigner.
"Peloton is such a great addition to the fitness products range
available for Amazon customers," said Neil
Sentance, Director of EU Sports at Amazon. "We're delighted
Peloton is offering another way for Amazon customers to be part of
that community energized by fitness at home. With Amazon's
convenient shopping experience, fast delivery, great offers and
deals, as well as instalments and other payment options for
eligible customers, we hope to further Peloton's mission by
providing customers with high quality, innovative products to take
their health and fitness to the next level."
Peloton products available at launch on Amazon in the UK will
include:
- Peloton Bike: Original Peloton Bike | Indoor Stationary
Exercise Bike with Immersive 22" HD Touchscreen. Priced at £1,345
GBP at launch.
- Peloton Guide: Strength Training Device with Built-In
Camera Technology, Movement Tracker, and Handheld Remote with Voice
Activation. Priced at £275 GBP at launch.
- Select Peloton accessories - additional accessories
including Peloton Cycling Shoes will be available soon.
For more information and images, please click here for the
Peloton Bike, and here for the Peloton Guide. A Peloton
Membership is required to access Peloton content on the Peloton
Bike and Peloton Guide.
About Peloton
Peloton (NASDAQ: PTON) is the leading connected fitness platform
with a loyal community of nearly 7 million Members worldwide. A
category innovator at the nexus of fitness, technology, and media,
Peloton's first-of-its-kind subscription platform seamlessly
combines innovative hardware, distinctive software, and exclusive
content. Its world-renowned instructors, coach and motivate Members
to be the best version of themselves anytime, anywhere. Founded in
2012 and headquartered in New York
City, Peloton continues to scale across the US, UK,
Canada, Germany, and Australia. For more information, visit
www.onepeloton.com.
For more information:
Catherine Cloughley
catherine.cloughley@onepeloton.com
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