Nutrisystem Lean13 Program and the All New
South Beach Diet Offer More Choices for More Dieters
Nutrisystem, Inc. (NASDAQ: NTRI) a leading provider of
weight-management products and services, announced today its
first-time ever multi-brand approach with two new distinct
programs, Nutrisystem® Lean13 and the all new South Beach Diet®, on
deck for the start of 2017.
From its flagship Nutrisystem brand comes the clinically-tested
Nutrisystem® Lean13 program. New for 2017, Lean13 is designed to
deliver weight loss of up to 13 pounds and seven inches in the
first month. Also for 2017, South Beach Diet makes its debut as a
structured meal delivery weight-loss program, following
Nutrisystem, Inc.’s acquisition of the brand in December 2015.
“The entire team is very excited to begin the year with two
iconic brands, underscoring our multi-brand strategy, which we
began developing last year with the acquisition of the South Beach
Diet,” said Dawn Zier, President and CEO of Nutrisystem, Inc. “We
are committed to delivering easy-to-follow, effective weight-loss
solutions. And as a leader in the weight-loss space, we continue to
innovate to provide customers with options that speak to their
needs, knowing that no two dieters are the same.”
Nutrisystem Lean13 Program
Highlights
- Convenient and easy-to-follow, Lean13
has more than 150 menu items. As with all Nutrisystem® programs, it
provides safe and meaningful weight loss with no fads or gimmicks.
Plans include comprehensive support and counseling options from
trained weight loss coaches, registered dietitians and certified
diabetes educators available seven days a week from the Company’s
award-winning contact center.
- New to the program this year are
NutriCrush® bars to crush cravings and best-selling TurboShakes™,
packed with probiotics to support digestive and immune health and
to help reduce belly bloat.
- Also included is the free enhanced
NuMi® digital app, which acts as the customer’s weight loss
companion and provides an easy-to-use, interactive and personalized
solution. The NuMi app integrates seamlessly with the Nutrisystem
program and syncs with Fitbit®, Apple Health®, Jawbone® and more
and is available for free download at the iTunes App Store and
Google Play.
- All foods in the Nutrisystem portfolio
contain no artificial flavors, colors or sweeteners and more than
120 foods have no artificial preservatives. Nutrisystem offers a
wide variety of foods frozen at the peak of freshness, nutrition
and flavor. Nutrisystem® foods meet the USDA guidelines for fat,
saturated fat, trans fat, cholesterol, sodium, carbohydrates, fiber
and protein. Nutrisystem also offers plans for those who are
pre-diabetic or have Type 2 diabetes.
Nutrisystem Lean13 Marketing Campaign, 10 Years with Marie
Osmond
The Nutrisystem Lean13 campaign will roll out with several
integrated marketing and advertising campaigns involving
television, digital, print and social media. This year marks Marie
Osmond’s 10th year as a Nutrisystem ambassador and she will be
prominently featured throughout such campaigns. Marie lost a total
of 50 pounds on Nutrisystem and continues to look and feel
great!
“For the last decade, Marie has been a wonderful partner,” said
Keira Krausz, CMO of Nutrisystem, Inc. “Each year, she continues to
inspire us and is always willing to go the extra mile. Marie is
genuine and relatable, and our customers can’t seem to get enough
of her. We are proud to call her a member of our team.”
In addition to Marie Osmond, the Nutrisystem program boasts a
cast of several aspirational and highly relevant brand ambassadors
who have successfully lost weight on the program, including Hall of
Fame quarterback Dan Marino, who lost 22 pounds and has served as
an ambassador for 11 years; actress and producer Melissa Joan Hart,
who lost 40 pounds; soap opera actress Genie Francis, who lost 40
pounds; actress and entrepreneur Soleil Moon Frye, who lost 40
pounds; former defensive tackle Jim Stuckey, who lost 50 pounds and
former The Voice contestant Meghan Linsey, who lost 30 pounds. In
addition, the Nutrisystem brand recently began working with
world-renowned bridal and fashion designer Pnina Tornai, who
uniquely understands the weight loss needs of brides.
Nutrisystem Available in Select Retailers
Nutrisystem is available at Walmart stores nationwide and other
regional retail outlets with 5-day weight loss kits in several
varieties such as Jumpstart, Protein Powered, Homestyle, and
Diabetic. Additionally, Nutrisystem has a line of individual
products including NutriCrush Bars and Shakes, Sweet and Savory
Snacks, and lunch items such as Thick Crust Pizza.
South Beach Diet Program – From
Bestselling Book to Structured Meal Delivery
Acquired by Nutrisystem, Inc. in December 2015, South Beach
Diet® makes its debut as an all-new structured weight-loss program,
offering a safe, effective method of weight loss, and introducing
easy-to-follow principles that help achieve long-term optimal
health. The plan features fully prepared, globally inspired meals
that are flash-frozen to maintain the highest quality of taste and
nutrition, and delivered right to the customer’s doorstep. The
South Beach Diet was created by Dr. Arthur Agatston, a renowned
cardiologist from southern Florida. In 2003, he published “The
South Beach Diet,” which became a runaway bestseller with more than
23 million copies in print and multiple titles appearing on the New
York Times bestseller list.
“This past September we began our beta test of the South Beach
Diet and we saw strong consumer interest in the brand and our
overall opportunity to capitalize on the strong brand equity of the
program,” said Zier. “We will begin rolling out the all new South
Beach Diet in January and it will ramp up over time, enabling us to
capture a larger portion of the $10-15 billion addressable weight
loss market.”
The South Beach Diet has a distinct offering with its own unique
look and feel and is supported by a 360-degree marketing campaign,
including television, online, print, and digital advertisements,
which will begin rolling out in January 2017.
South Beach Diet: A Phased Approach to Weight Loss
The all-new South Beach Diet plan ensures individuals eat heart
healthy, good fats that nourish and satisfy, versus other high
protein diets that do not distinguish between good and bad fats.
The plan is based on Dr. Agatston’s three-phased approach to weight
loss and features meals with no artificial colors, sweeteners or
flavors.
- Phase 1: Designed to reset the body,
and reduce cravings for sugar and refined carbohydrates, this
14-day phase also delivers rapid weight loss. Customers eat plenty
of filling, nutrient-dense foods, lean proteins, vegetables and
healthy fats to satisfy their appetite. Meals designated as Phase 1
are gluten-free and include Caribbean Inspired Chicken, Beef
Paprikash, Farmstand Garden & Cheese Omelet and Garlic-Ginger
Beef & Broccoli.
- Phase 2: In this phase, individuals
gradually re-introduce other nutritious foods, including fruits,
whole grains, and additional vegetables. Easy-to-follow fitness
tips accompany this phase. Customers remain in this phase until
they reach their desired weight loss goal. Meals in this phase
include Chipotle Black Bean Bowl, Edamame Chicken, Portobello
Mushroom & Italian Sausage Cannelloni and Double Grilled
Sriracha Chicken.
- Phase 3: Customers can enjoy all foods
in moderation following the basic South Beach Diet, enjoying
normal-sized portions. This phase allows a customer to maintain a
healthy weight without hunger or deprivation and to live a life of
optimal health.
“I couldn’t be more pleased with the outcome of the newly
reimagined South Beach Diet® program,” said Dr. Arthur Agatston,
creator of The South Beach Diet. “When you develop a program that
works, it’s tremendously gratifying to see it be afforded this kind
of reach and potential to transform lives. I have no doubt that
many people will benefit from this new program.”
South Beach Diet Digital App and Tools Designed to Help
Achieve Success
Customers also have access to additional tools designed to help
them achieve weight loss success, including:
- The South Beach Diet® app —a digital
weight and food tracker, dining out guide, and fitness
recommendation app that integrates with multiple fitness devices.
It can be downloaded for free at the iTunes App Store and Google
Play. A web version is also available.
- Free unlimited counseling via phone and
email, seven days a week from 7:00 a.m. – midnight (EST).
- Tips, inspiration and healthy how-to’s
on South Beach Diet’s new content site, The Palm, at
palm.southbeachdiet.com/
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leader in the weight
loss industry, having helped millions of people lose weight over
the course of more than 40 years. The Company’s weight loss
solutions include Nutrisystem® Lean13, Fast 5, and Turbo 10, all
clinically tested, structured food delivery programs that integrate
seamlessly with the digital platform NuMi® by Nutrisystem. The
Company offers multi-day kits and individual products at select
retail outlets. The Company also owns and operates the South
Beach Diet® as well as multiple shake lines including
NutriCrush® Shakes, Turbo Shakes™ and Shake360™
brands.
About Nutrisystem
The current product line offers customers more than 150
foods with no artificial colors, flavors or sweeteners and more
than 120 foods have no artificial preservatives. Nutrisystem
provides customers the flexibility to align their diet with the US
Healthy Eating Meal Pattern, as recommended by the USDA Dietary
Guidelines. Plans include comprehensive counseling options from
trained weight loss coaches, registered dietitians and certified
diabetes educators and can be customized to specific dietary needs
and preferences, including the Nutrisystem® D® program
for people with Type 2 diabetes or pre-diabetes. For more
information, go to NutrisystemNews.com.
About South Beach Diet
The all-new South Beach Diet offers a safe, effective method of
weight loss, and introduces easy-to-follow principles that help
achieve long-term optimal health. The South Beach Diet was created
by Dr. Agatston, a renowned cardiologist from southern Florida.
Published in 2003, “The South Beach Diet,” became a runaway
bestseller and many of the brand’s books have appeared on the New
York Times bestseller list with more than 23 million copies in
print. Meals in the South Beach Diet contain no artificial flavors,
colors or sweeteners and those designated as Phase 1 are
gluten-free. For more information, go to South Beach Diet
Newsroom.
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version on businesswire.com: http://www.businesswire.com/news/home/20161227005126/en/
Nutrisystem, Inc.Robin McConnell Shallow, 215-346-8068Vice
President, Communications & PRrshallow@nutrisystem.comorDeanna
Every, 215-478-1433Senior Manager,
Communicationsdevery@nutrisystem.com
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