SARASOTA, Fla., March 13, 2017 /PRNewswire/ -- The Local
Media Consortium (LMC), a strategic partnership of local media
companies, today announced that Nexstar Media Group, Inc. (Nasdaq:
NXST), the second largest TV station operator in the country, has
become the latest media company to join its strategic alliance of
local multiplatform media and technology companies.
With 171 full power television stations in 100 markets reaching
approximately 39% of U.S. television households and 50+ million
unique users connecting to 120+ locally focused web sites, Nexstar
will bring the LMC's total membership to 1,700 print, broadcast and
online media companies. The LMC now represents more than half of
local broadcast news stations and two-thirds of local newspapers in
the United States.
"At Nexstar Media Group we are committed to localism, innovation
and growth. Our goal is to maximize every opportunity to become the
local consumer's and advertiser's number one choice across all
screens. Through our LMC membership, we will have the valuable
opportunity to collaborate with other leading local media and
technology companies, while further extending the reach and
accessibility of Nexstar's content and services," said Tom O'Brien, Nexstar Media Group's Executive
Vice President, Digital and Chief Revenue Officer. "We are pleased
to join the LMC and look forward to working together with this
distinguished group of media companies to develop new innovations
and processes that help our industry meet the evolving needs and
demands of our viewers, readers and advertising partners, while
ensuring local media continues to thrive over the long-term."
As a new member, Nexstar will benefit from the LMC's established
partners, including Google, Yahoo and Monster, which provide
premiere technology and content solutionsto the LMC's members.
"The Local Media Consortium continues to attract the most loyal
and engaged audiences across the web," said Jason Washing, Director, Global Partnerships -
News and Local Media, Google. "Adding Nexstar to their membership
only solidifies LMC's mission of connecting technology companies to
our local communities and the information that impacts their daily
lives. As a function of Google's partnership with the LMC,
Nexstar will have access to our joint initiatives that drive
additional opportunities for the local news ecosystem for years to
come."
The LMC was founded in 2013 to address the needs of advertisers
seeking to reach high-quality audiences on brand-safe local digital
properties at scale, and its membership spans more than 75 local
media companies in top markets across the
United States and Puerto
Rico. The LMC audience footprint exceeds 157 million
unduplicated monthly unique visitors, and LMC member companies
served more than 4.5 billion page views to readers. The addition of
Nexstar is expected to increase the LMC's audience and further the
LMC's position as a premiere advertising network.
"As a trusted and respected local media leader, Nexstar is a
valuable addition to our team of high-quality publishers and
broadcasters," said Rusty Coats,
Executive Director of the LMC. "With journalists, anchors and
employees that live and work in the local communities they serve,
local media has a distinct competitive advantage in providing
critical information and services in real-time. As the LMC
continues to grow, we strengthen our efforts to sustain local
journalism and the essential services our industry provides to
local communities across the United
States."
About the Local Media Consortium:
The LMC was founded in 2013 to address the needs of advertisers
seeking to reach high-quality audiences on brand safe local digital
properties at scale. In addition, the LMC provides members with
access to leading technology and content solutions by fostering key
partnerships with companies including Google, Monster, Yahoo and
others. More information is available
at www.localmediaconsortium.com.
About Nexstar
Nexstar Media Group is a leading diversified media company that
leverages localism to bring new services and value to consumers and
advertisers through its traditional media, digital and mobile media
platforms. Nexstar owns, operates, programs or provides sales and
other services to 171 television stations and related digital
multicast signals reaching 100 markets or approximately 39% of all
U.S. television households. Nexstar's portfolio includes primary
affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar's
community portal websites offer additional hyper-local content and
verticals for consumers and advertisers, allowing audiences to
choose where, when and how they access content while creating new
revenue opportunities. For more information please visit
www.nexstar.tv.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/nexstar-media-group-joins-local-media-consortium-expanding-lmc-reach-to-more-than-half-of-tv-broadcast-outlets-in-the-us-300422118.html
SOURCE Local Media Consortium