New Agreement Empowers Reputation Management and
Strategic Communication Agendas Worldwide
CHICAGO and NEW
YORK, Sept. 7, 2023 /CNW/ -- Cision, the leading
provider of consumer and media intelligence and communications
solutions, has entered into a long-term agreement to distribute Dow
Jones content to Public Relations and Corporate Communications
(PRCC) professionals. This new partnership, which is structured to
become an exclusive agreement between Dow Jones and Cision, brings
together the most trusted news and cutting-edge technology to help
PRCC customers manage brand reputation, monitor business-critical
topics and advance global communication strategies.
Together with Dow Jones, we're excited
about the unlimited potential we have to innovate and support
industry leaders in the fast-moving world of news and
information
Dow Jones's authoritative journalism, including The Wall Street
Journal, Barron's, MarketWatch, Investor's Business Daily and Dow
Jones Newswires, is now fully integrated into Cision's media
intelligence platforms, with rollouts to broader Cision and
Brandwatch portfolios expected soon. Users of Cision's premium
platforms will also receive digital subscriptions to Dow Jones's
world-class publications.
Additionally, Cision will integrate select content from the
Factiva business intelligence solution into its platforms, offering
customers the ability to monitor and analyze content from thousands
of licensed sources globally.
"Together with Dow Jones, we're excited about the unlimited
potential we have to innovate and support industry leaders in the
fast-moving world of news and information," said Cali Tran,
Cision CEO. "The heart of our mission is to empower our customers
with a better understanding of their position within the market
and to give them the insight they need to shape
effective strategies with confidence, ensuring relevance and
visibility."
"This partnership reinforces Dow Jones's commitment to provide
the most trusted news, data and analysis to help people make
decisions," said Almar
Latour, CEO of Dow Jones and publisher of The Wall
Street Journal. "By joining forces with Cision, we're expanding the
reach of our business news and information that meets our audiences
where they are while also furthering our investment in unique,
high-quality journalism."
Cision's commitment to data partnerships extends to the world's
largest and smallest publishers and social platforms, ensuring
industry leaders get a full and accurate view of the news, trends
and conversations impacting the valuations of the brands and
organizations they lead. The addition of Dow Jones's premium
publications to its global content collection will provide
customers with access to quality, trustworthy news to streamline
media monitoring and inform decision making.
Under the agreement, Cision will also have the unique ability to
partner directly with and sublicense Dow Jones content to other
software providers and approved resellers in the PRCC market.
Additionally, the two companies will work to align their
complementary assets and capabilities to provide unique value for
PRCC customers through a joint roadmap of product innovation and
co-creation.
To learn more visit cision.com/dowjones.
About Cision
Cision is the leading provider of
consumer and media intelligence and communications solutions,
enabling public relations, marketing, social media, and
communications professionals around the world to understand their
consumers, influence outcomes and amplify their stories. As the
market leader, Cision's award-winning brands and technology enable
Marketing and Communications leaders to manage and shape their
brands in today's rapidly evolving world. Cision has offices in 24
countries through the Americas, EMEA and APAC, and offers a suite
of best-in-class solutions, including PR Newswire, Brandwatch
Consumer Research, and CisionOne. To learn more
visit www.cision.com, www.brandwatch.com
and www.prnewswire.com.
About Dow Jones
Dow Jones is a global provider of news
and business information, delivering content to consumers and
organizations around the world across multiple formats, including
print, digital, mobile and live events. Dow Jones has produced
unrivaled quality content for more than 130 years and today has one
of the world's largest news-gathering operations globally. It is
home to leading publications and products including the flagship
Wall Street Journal, America's largest newspaper by paid
circulation; Barron's, MarketWatch, Mansion Global, Financial News,
Investor's Business Daily, Factiva, Dow Jones Risk &
Compliance, Dow Jones Newswires, OPIS and Chemical Market
Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA;
ASX: NWS, NWSLV).
Contact Information:
For media inquiries, please
contact:
Cision Public Relations
cision@kcsa.com
Louise Goodenday
louise.goodenday@dowjones.com
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SOURCE Cision Ltd.