Muscle Maker Grill Aggressively Moves into Direct-to-Consumer Prepared Meal Plan Market
January 21 2021 - 8:00AM
Muscle Maker, Inc. (Nasdaq:
GRIL) the parent
company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a
fast-casual concept known for serving “healthier for you” meals,
today announced the launch of www.MuscleMakerPrep.com. Starting
today, customers can order ready-made “healthier for you” prepared
meals shipped directly to their doorstep. The first location to
launch this program is located in the Chelsea neighborhood of NYC
allowing customers within 250 miles to order their ready-made
meals. Additional sites are planned to come on-line throughout Q1
and Q2 increasing the company’s reach to consumers.
Muscle Maker’s strategy continues to focus on
non-traditional locations and ways to reach consumers. The company
believes the restaurant industry has changed. Being able to reach
consumers through multiple touch points is critical to its
strategy. Expanding in ready-made, prepared meal plans shipped
directly to consumers doorsteps is a new way to get the company’s
healthier products into the hands of consumers through contactless
delivery and convenience. This new business line expands the
company’s reach to consumers and includes brick-and-mortar
locations, non-traditional locations such as military bases and
universities, home delivery through ghost kitchens and now meal
plans shipped via UPS direct to consumers. This model can work out
of all existing locations, including ghost kitchens and will be
offered to sell through franchise locations.
Late last year the company announced a
partnership with Happy Meal Prep and has been working relentlessly
to perfect their temperature-controlled boxes to ensure safe
delivery of MMG’s “healthier for you” food options. Customers can
now order ready-made, prepared meals with options including Wraps,
Bowls, Pastas and Salads. There are specific dietary categories as
well including Keto and Gluten Free. After a minimum order of five
meals, customers can order any quantity they desire to meet their
meal prep needs. Customers can opt in for texts or emails to keep
up to date on the brand’s latest offerings.
Mike Roper, CEO of Muscle Maker Grill,
commented, “MuscleMakerPrep.com not only creates an additional
revenue stream for the company but allows for us to reach broader
audiences and new market segments. This is an expansion of our
strategy to get healthier food options to consumers via
non-traditional locations and methods. As an expression of
gratitude to our loyal customer base, for a limited time, the
company will offer 15% off all first time delivered meal plan
orders. As of today, we will be able to serve the NY, NJ, and PA
markets and are seeking to open more markets as we dive into
2021!”
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle
Maker Grill features high quality, great tasting food, freshly
prepared with proprietary recipes. The menu, created with the
guest’s health in mind, is lean and protein based. It features
all-natural chicken, grass fed steak, lean turkey, whole wheat
pasta, wraps, bowls and more. It also offers a wide selection of
fruit smoothies in a variety of assorted flavors, protein shakes
and supplements. For more information on Muscle Maker Grill,
visit www.musclemakergrill.com.
Forward-Looking Statements
This press release may include “forward-looking
statements” pursuant to the “safe harbor” provisions of the U.S.
Private Securities Litigation Reform Act of 1995. To the extent
that the information presented in this press release discusses
financial projections, information, or expectations about our
business plans, results of operations, products or markets, or
otherwise makes statements about future events, such statements are
forward-looking. Such forward-looking statements can be identified
by the use of words such as “should”, “may,” “intends,”
“anticipates,” “believes,” “estimates,” “projects,” “forecasts,”
“expects,” “plans,” and “proposes.” Although we believe that the
expectations reflected in these forward-looking statements are
based on reasonable assumptions, there are a number of risks and
uncertainties that could cause actual results to differ materially
from such forward-looking statements. You are urged to carefully
review and consider any cautionary statements and other
disclosures, including the statements made under the heading “Risk
Factors” and elsewhere in documents that we file from time to time
with the SEC. Forward-looking statements speak only as of the date
of the document in which they are contained, and Muscle Maker, Inc
does not undertake any duty to update any forward-looking
statements except as may be required by law.
Contact: Muscle Maker Grill Marketing:
marketing@musclemakergrill.com
Investor Relations: IR@musclemakergrill.com
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