via IBN -- Mullen Automotive, Inc. (NASDAQ: MULN) (“Mullen” or the
“Company”), an emerging electric vehicle (“EV”) manufacturer, today
announces the integration of AI-powered PERSONA vehicle technology
into its overall commercial and consumer vehicle lineups.
PERSONA, originally developed for the Mullen FIVE, is an
advanced interactive AI camera/sensor and video monitoring system
that utilizes facial recognition technology to unlock/lock vehicles
and completely personalize the overall vehicle experience for the
driver. In addition to unlocking the vehicle and customizing
driver-specific vehicle settings, initial PERSONA functionality
will also include Security Fence, Pet and Occupant Safe Mode,
Advanced Vehicle Charging and AI-Powered Emergency Response.
PERSONA was first consumer tested on the Mullen FIVE EV
Crossover during the 2022 “Strikingly Different” U.S. Tour.
Firsthand feedback received and survey data from the tour were
extremely positive, with a majority of the participants indicating
that PERSONA was a unique technology and concept they could see
themselves using.
“PERSONA is a very cool feature; being able to
personalize it to who I am is great, and the fact that it is able
to learn about the specific driver of the car as they drive it more
and more is one of the coolest features I have seen in a vehicle.”
– James M, 2022 Strikingly Different tour participant
“The PERSONA feature was mind blowing. The added
safety is a feature that would be a major part of the decision
making.” – Peggy J, 2022 Strikingly Different tour participant
“Love the idea of it being able to recognize who
is driving and set up the vehicle for that person. The amount of
times I have had to reset things after my girlfriend gets in is
something I would love to not have to do.” – Oliver Z, 2022
Strikingly Different tour participant
Taking the immensely positive reception into consideration, and
with further R&D revealing that the PERSONA technology has a
variety of commercial applications, Mullen made the decision to
integrate relevant PERSONA functionality into its commercial
vehicles, as well.
An ideal commercial use case scenario for PERSONA is with
high-volume package, last-mile delivery cargo vans, promoting
greater delivery efficiency and driver safety. In many cases,
drivers on high-volume routes with multiple stops on each street
are required to secure their delivery vehicle before each package
delivery. This can often result in added time and stress and
reduced overall efficiency for the route and driver. PERSONA’s
facial recognition can solve this issue by recognizing the driver
from a distance of 8-10 feet and automatically unlocking the
vehicle and turning it on – ready for the driver to jump in and
head to the next stop down the street.
Another example of PERSONA use case is in the Bollinger B1 SUV
in an off-grid scenario, where the B1 owner needs the ability to
secure valuables, such as smartphones, keys, wallets, etc., in the
vehicle. With facial recognition unlocking and “Camp Mode” enabled
in the vehicle, the driver would be able to hike or swim without
worrying about their valuables.
“Right from the beginning, when we first introduced PERSONA at
the 2021 LA Auto Show, the amount of positive feedback we’ve
received has been far beyond anything we imagined; so, of course,
we had to expand it for additional use cases,” said David Michery,
CEO and chairman of Mullen Automotive. “We are actively working on
the broad commercialization of this AI-based proprietary
technology.”
The public will have the opportunity to experience and test out
PERSONA firsthand during the 2023 “Strikingly Different” U.S. tour,
planned for fall 2023, and also at the Consumer Electronics Show
(CES) in January 2024. Both events will feature several Mullen EVs,
including the Mullen FIVE and Mullen FIVE RS crossovers, Mullen ONE
commercial Class 1 van, Mullen THREE commercial Class 3 truck, as
well as the new Mullen GT high-performance sports car. More
information on the 2023 “Strikingly Different” U.S. tour is
available here.
About MullenMullen Automotive (NASDAQ: MULN) is
a Southern California-based automotive company building the next
generation of electric vehicles (“EVs”) that will be manufactured
in its two United States-based assembly plants. Mullen's EV
development portfolio includes the Mullen FIVE EV Crossover,
Mullen-GO Commercial Urban Delivery EV, Mullen Commercial Class 1-3
EVs and Bollinger Motors, which features both the B1 and B2
electric SUV and trucks and Class 4-6 commercial offerings. On
Sept. 7, 2022, Bollinger Motors became a majority-owned EV truck
company of Mullen Automotive, and on Dec. 1, 2022, Mullen closed on
the acquisition of all of Electric Last Mile Solutions' (“ELMS”)
assets, including all IP and a 650,000-square-foot plant in
Mishawaka, Indiana. To learn more about the Company, visit
www.MullenUSA.com.
Forward-Looking StatementsCertain statements in
this press release that are not historical facts are
forward-looking statements within the meaning of Section 27A of the
Securities Exchange Act of 1934, as amended. Any statements
contained in this press release that are not statements of
historical fact may be deemed forward-looking statements. Words
such as “continue,” “will,” “may,” “could,” “should,” “expect,”
“expected,” “plans,” “intend,” “anticipate,” “believe,” “estimate,”
“predict,” “potential” and similar expressions are intended to
identify such forward-looking statements. All forward-looking
statements involve significant risks and uncertainties that could
cause actual results to differ materially from those expressed or
implied in the forward-looking statements, many of which are
generally outside the control of Mullen and are difficult to
predict. Examples of such risks and uncertainties include but are
not limited to the timing of implementation of the PERSONA into
commercial and other vehicles; whether the initial PERSONA
functionality will include all the features contemplated; whether
the integration of AI-powered PERSONA vehicle technology into
the Mullen or Bollinger commercial and other vehicles will prove
successful, operate as expected or be well received by potential
customers; and whether the “Strikingly Different” U.S. tour will
occur as scheduled in 2023 and, if so, which vehicles will be
included in that tour. Additional factors that could cause actual
results to differ materially from those expressed or implied in the
forward-looking statements can be found in the most recent annual
report on Form 10-K, quarterly reports on Form 10-Q and current
reports on Form 8-K filed by Mullen with the Securities and
Exchange Commission. Mullen anticipates that subsequent events and
developments may cause its plans, intentions and expectations to
change. Mullen assumes no obligation, and it specifically disclaims
any intention or obligation, to update any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as expressly required by law. Forward-looking
statements speak only as of the date they are made and should not
be relied upon as representing Mullen’s plans and expectations as
of any subsequent date.
Contact:Mullen Automotive, Inc.+1 (714)
613-1900www.MullenUSA.com
Corporate Communications:InvestorBrandNetwork
(IBN) Los Angeles, California www.InvestorBrandNetwork.com
310.299.1717 Office Editor@InvestorBrandNetwork.com
- Mullen Campus1 EV Cargo Van, Mullen FIVE and Bollinger B1
SUV
- PERSONA Offers Advanced Facial Recognition
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