Logitech and Billboard Debut Song Breaker Chart, the First Ever Creator-Centered Music Chart
August 17 2021 - 12:01PM
Business Wire
The monthly chart will rank and acknowledge
digital content creators’ role in driving music consumption
Billboard and Logitech For Creators, a brand extension of
Logitech (SIX: LOGN) (NASDAQ: LOGI) that helps all creators pursue
their passions, today announced the Song Breaker Chart, a music
industry standard ranking of creators who are driving music
consumption through content creation. This new monthly chart is the
first of its kind to give credit to creators, recognizing their
role in helping songs break into the coveted Billboard charts
through memes and dance challenges originated or amplified on
social media by the creators.
The Billboard Song Breaker Chart is inspired by Logitech’s Song
Breaker Awards, held earlier this year ahead of the GRAMMYs to
celebrate creators and their role in curating our music playlists
and pop culture. In collaboration with TikTok, Logitech honored
Originators such as Jalaiah Harmon (@jalaiahharmon) creator of the
“Renegade” dance and Keara Wilson (@keke.janajah) creator of the
“Savage” dance, as well as Amplifiers -- popular creators who are
responsible for amplifying the challenges to their audiences --
such as Larray (@larrayeeee) and Michael Le (@justmaiko). Following
the successful awards show, which had more than half a million
unique viewers, Billboard and Logitech recognized the need to
spotlight creators’ impact on the music industry throughout the
year, and developed the Song Breaker Chart.
“We’re excited that this partnership with Billboard is taking
what we started with the Song Breaker Awards a step further,” said
Meridith Rojas, Global Head of Entertainment and Creator Marketing
at Logitech For Creators. “The Song Breaker Chart is the music
industry recognizing creators as pop culture powerhouses, and
celebrating TikTokers who propel songs into the music charts with
dance challenges and creators who encourage their large audiences
to join them in a trend.”
“Every day we see new trends exploding in popularity across
social platforms and we are beyond thrilled to highlight these
breakthrough creators who are redefining stardom in the music
industry,” said Julian Holguin, President of Billboard. “We
couldn’t be more excited to partner and build upon what Logitech
has created with their Song Breaker Awards to uplift and shine a
light on this new crop of talent who are disrupting the traditional
business model and influencing millions in the process.”
Creators and trends on this month’s Song Breaker Chart are:
- Usim E. Mang @usimmango - originator of the synchronized sway
to “Alors on Danse” by Stromae
- Vanessa Clark @glitchgirlmaster - popularized the “glitching”
trend to “Get Ur Freak On” by Missy Elliot and “Kurxxed Emeraldz”
by Luci4
- Bobby Veitch @bobbyvvivid, - “Talk To Me” trend to “Buy U A
Drank (Shawty Snappin')” by T-Pain feat. Yung Joc
- Zoi Lerma @zoifishh featuring Cassidy Condie @cassidycondiee -
“Kiss Me More (feat. SZA)” by Doja Cat
- Walker Hayes @walkerhayesofficial - “Fancy Like”
- Layla Muhammad @layzchipz - “Twerkulator” by City Girls
- Mila De'brito @debrito_bunch - “To the guy/girl...” trend to
“Never Forget You” by Noisettes
- Berta Alonso @bertualonso - #VHStape challenge to “Marlboro
Nights” by Lonely God
- Noah Beck @noahbeck - “Dinero” by Trinidad Cardona
- Lizzo @lizzo - “Into the Thick of It” by The Backyardigans
- Saucy Santana @saucysantana - Walk challenge to “Walk”
- Cameron Walker @spicekingcam - “Punk Monk” by Playboy
Carti
- Abby Gagnepain @abgag1111- “All Eyes on Me” by Bo Burnam
- Jason Derulo @jasonderulo - “Jalebi Baby” by Tesher
- SEB @sebs_lovesongs - “Seaside Demo”
- William White @whiteyy18 - Lipsyncs to retro hits like “Into
the Night” by Benny Mardones
- Josh Richards @joshrichards - “Drip Like a Faucet” by Yosh
Hollywood
- City Boy J @cityboyj - “Track Star” by Mooski
- Alex Guzman @blesiv - “Bills Bills Bills” by Destiny’s
Child
- Aliscyn Hammond @ali.scyn - “Dick” by Starboi3 feat. Doja
Cat
“I never thought of being on a chart, it’s like a next-level
type of popular,” said Vanessa Clark @glitchgirlmaster. “Music
brings the best out of us, especially weird dance moves. With the
glitch, it was me doing random moves to songs with amazing beats
like Missy Elliott’s ‘Get Ur Freak On’ and Luci4’s ‘Kurxxed
Emeraldz.’ If you have a weird dance move that you want to pair
with a song, make a TikTok about it, no need to be shy, be you. You
never know, it might become a trend!”
“The music industry has changed and social media has been at the
forefront of that change,” said Jason Derulo, singer, songwriter
and dancer whom TikTok dubs the “king of TikTok.” “This chart is
indicative of how powerful it is to have a presence online.
Billboard, thank you for recognizing!”
The Billboard Song Breaker Chart will drop on the second Tuesday
of each month, with the inaugural ranking releasing today. The
chart ranks the top creators on social media platforms including
TikTok and YouTube, who amplify music and music-based trends that
often result in their success on charts such as the Billboard Hot
100. From dance challenges that help songs go viral to funny videos
that introduce new audiences to the classics, creators are changing
the way we listen to music. Monthly rankings are created using a
blend of engagement and view data from these platforms provided by
analytics partner Shareablee, plus streaming and sales data as
provided by MRC Data.
Check out the latest Logitech and Billboard Song Breaker Chart
here: www.billboard.com/charts/song-breaker
About Logitech For Creators
Logitech For Creators is a brand extension of Logitech that
helps all creators pursue their passions by unlocking their
extraordinary potential and ability to shape culture. We celebrate
creators and put them at the heart of everything we do, and support
them with our products and services. Logitech For Creators brings
together Blue Microphones, Mevo and Streamlabs, brands that have
always served creators with their tools.
Founded in 1981, and headquartered in Lausanne, Switzerland,
Logitech International is a Swiss public company listed on the SIX
Swiss Exchange (LOGN) and on the Nasdaq Global Select Market
(LOGI). Find Logitech For Creators at www.logitech.com/creators,
the company blog or @LogitechC.
Logitech and other Logitech marks are trademarks or registered
trademarks of Logitech Europe S.A and/or its affiliates in the U.S.
and other countries. All other trademarks are the property of their
respective owners. For more information about Logitech and its
products, visit the company’s website at www.logitech.com.
About Billboard
Billboard is a global music media brand, with a renowned
authority among artists, fans and the industry at large. Billboard
powers the ultimate global music destination and magazine,
featuring unrivaled reporting on music news, issues and trends, and
the industry’s definitive charts, encompassing the most complete
and well-respected database of charts across all music genres - the
Billboard charts define success in music. Billboard also produces
the most elite conference series and influencer events which
regularly convene industry power players and consumers alike
including Power 100 and Women in Music.
About Shareablee
Shareablee is the leader in audience-based social media
measurement for media publishers, agencies and brands that want to
understand the impact and effectiveness of their cross-platform
social media campaigns. Launched in 2013, Shareablee empowers
brands by providing data that can help them define and drive
success on social media by arming them with metrics and predictive
analytics that inform powerful best practices. Shareablee is the
leading authority on audience intelligence, competitive
benchmarking and actionable insights with clients in 15+ countries.
For additional information please visit www.shareablee.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210817005106/en/
Logitech Audrey Tang audrey_tang@logitech.com
Billboard Steven Huizar shuizar@pmc.com
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