New Recipe Reduces Total Sugars to An Average
of 8g and Added Sugars to 5g Per Serving
CHICAGO, July 28,
2022 /PRNewswire/ -- Capri Sun, the iconic brand kids
and families have loved for generations, announced today the
roll-out of its original juice drink pouches with an average of 40
percent less sugar than the current product. Each single serving
will now have on average, 8g of total sugars and 5g of added
sugars. All flavors will hit retailer shelves this August in new
packaging highlighting the reduction.
Capri Sun, a Kraft Heinz Company brand, spent several years
perfecting the reformulation to achieve a significant decrease in
sugar while maintaining the iconic, delicious taste that earned
Capri Sun the title of kids' #1 favorite juice drink. Still with
great taste kids love, the major unlock was using monk fruit
concentrate, a natural sweetener that is gaining popularity in the
food and beverage industry.
The move was driven by parents' ever-increasing focus to reduce
their kids' sugar intake.
"Sugar, especially in the beverage category, is a major pain
point for parents," said Erica
Watkins, Associate Brand Director for Capri Sun. "As a
category leader and kids #1 favorite juice drink, it was critical
that the renovation meet our brand's size and scale without
compromising either our iconic taste or our commitment to using all
This is the largest renovation Capri Sun has implemented since
it first launched in 1986. It also marks a major milestone for the
Kraft Heinz Company in its transformation journey to innovate
across its portfolio and achieve one of its key ESG goals.
For more information on the reformulation and nutrition facts,
visit www.caprisun.com or follow on social media at Facebook and
Instagram @CapriSun and Twitter @Capri_Sun.
*this product, average 8g total sugars; leading regular juice
drinks, 19g total sugars per 6fl oz serving.
ABOUT THE KRAFT HEINZ COMPANY
We are driving
transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired
by our Purpose, Let's Make Life Delicious. Consumers are at the
center of everything we do. With 2020 net sales of approximately
$26 billion, we are committed to
growing our iconic and emerging food and beverage brands on a
global scale. We leverage our scale and agility to unleash the full
power of Kraft Heinz across a portfolio of six consumer-driven
product platforms. As global citizens, we're dedicated to making a
sustainable, ethical impact while helping feed the world in
healthy, responsible ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
View original content to download
SOURCE Capri Sun