Introducing The VELVEETA® Veltini: The Unapologetic, Outrageously Cheesy Cocktail Available During Golden Hour this Summer
July 20 2022 - 6:00AM
Business Wire
The bold new over-the-top martini from
VELVEETA will be available at select BLT Restaurant locations
across the country.
This summer, VELVEETA, known for its cheesy, melty smoothness
that satisfies cravings in a way other options can’t, is bringing
its creamy, rich goodness to a cocktail for the first time ever,
with the new VELVEETA® Veltini. Encouraging fans to live a
life filled with bold, unrestrained pleasure, VELVEETA, a Kraft
Heinz Company brand, teamed up with the renowned BLT Restaurant
Group to create this exclusive menu offering that is a decadent and
indulgent summer sip made for pleasure-seekers. Starting today, the
extravagant VELVEETA infused martini is available at select BLT
locations nationwide and will be served during golden hour only
(5PM - 8PM) for a limited-time only while supplies last.
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Introducing The VELVEETA® Veltini: The
Unapologetic, Outrageously Cheesy Cocktail Available During Golden
Hour this Summer (Photo: Business Wire)
“As we look to summer, one of life’s greatest pleasures is
enjoying summer sips during golden hour,” said Kelsey Rice, Senior
Brand Communications Manager for VELVEETA. “We wanted to find a way
to elevate this experience for our fans even further, by bringing
the rich, creamy goodness of VELVEETA to a martini in a unique and
unexpected way for the ultimate outrageous pleasure.”
The VELVEETA® Veltini takes the classic martini to a
whole new level with a delectable twist. The cocktail consists of
VELVEETA infused vodka, olive brine and vermouth, garnished with a
cheese drip and a cocktail pick of VELVEETA stuffed olives and
Jumbo VELVEETA Shells & Cheese for the finishing touches. This
unexpected, yet delicious, over-the-top cocktail served in a
luxurious martini glass furthers the brand’s latest creative
platform “La Dolce Velveeta,” which is all about stepping out in a
confident, unapologetic way to show the world that you’re living a
life filled with outrageous pleasure.
“At BLT Restaurant Group, we are constantly looking to develop
new and exciting experiences for our customers, so when VELVEETA
approached us with the concept to create the VELVEETA Veltini® we
were sold,” said Scott Cronin, Senior Vice President at BLT
Restaurant Group. “We worked closely with the brand to make this
vision a reality, balancing the flavors of a typical martini with
the nostalgic cheesy flavor we all know and love from VELVEETA, and
are excited for fans to experience this delicious over-the-top
cocktail.”
The VELVEETA® Veltini is available at select BLT locations
including BLT Steak New York, BLT Steak Washington DC, BLT Steak
Charlotte, BLT Prime New York, and The Florentine in Chicago for
$15.
For those who can’t make it to BLT, but still want to live “La
Dolce Velveeta,” VELVEETA is offering a limited number of VELVEETA®
Veltini kits via Goldbelly so fans can make the martini from the
comfort of their own home. The kit includes two martini glasses, a
gold cocktail shaker, two VELVEETA coasters, a jar of olives,
cocktail picks, a box of VELVEETA Jumbo Shells & Cheese,
VELVEETA cheese sauce (to infuse vodka & rim glasses), a
VELVEETA brick (to stuff olives), and a VELVEETA Veltini recipe
card. The kits will be sold at a price of $50 and fans can visit
https://www.goldbelly.com/blt-steak to purchase.
For more information, follow @Velveeta on Instagram. Those
living “La Dolce Velveeta” are encouraged to flaunt, post and share
how they’re enjoying the VELVEETA® Veltini by tagging @Velveeta on
Instagram, @CheesyVelveeta on Twitter and @Velveeta Facebook using
hashtag #LaDolceVelveeta.
ABOUT THE KRAFT HEINZ COMPANY We are driving
transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired
by our Purpose, Let's Make Life Delicious. Consumers are at the
center of everything we do. With 2020 net sales of approximately
$26 billion, we are committed to growing our iconic and emerging
food and beverage brands on a global scale. We leverage our scale
and agility to unleash the full power of Kraft Heinz across a
portfolio of six consumer-driven product platforms. As global
citizens, we're dedicated to making a sustainable, ethical impact
while helping feed the world in healthy, responsible ways. Learn
more about our journey by visiting www.kraftheinzcompany.com or
following us on LinkedIn and Twitter.
ABOUT BLT RESTAURANT GROUP BLT Restaurant Group is
committed to exceeding expectations through extraordinary food and
unparalleled service. What started in 2004 as a standalone concept
in New York City has transformed into a family of well-known,
reputable restaurants throughout the world. We feature a team of
critically acclaimed chefs, as well as passionate front-of-house
and back-of-house team members that are dedicated to sharing their
hospitality and expertise with our guests. BLT Restaurant Group
properties include the BLT restaurants, comprised of BLT Steak in
New York, NY (2004), Washington, DC (2006), Charlotte, NC (2009),
Waikiki, HI (2009), Seoul, South Korea (2014), Roppongi, Tokyo
(2014), Ginza, Tokyo (2015), and BLT Prime in New York, NY (2005),
among others. BLT Restaurant Group also operates two Italian
concepts: Casa Nonna in Palm Beach, Aruba (2018) and Turks &
Caicos (2021) and The Florentine in Chicago, IL (2010). For more
information, visit us online at www.bltrestaurantgroup.com, on
Instagram @BLTRestaurants and @BLTRestaurantGroup or on Facebook at
www.facebook.com/bltrestaurantgroup.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220720005281/en/
Media ALISON BROD MARKETING
+ COMMUNICATIONS kraftheinz@abmc-us.com
KRAFT HEINZ Kate Mitchell kate.mitchell@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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