Interactive Strength Inc. d/b/a FORME Launches
European Expansion Plan by Focusing on Strategic Partnership with
SIGNA Sports United
Austin, TX -- May 24, 2023 -- InvestorsHub NewsWire --
Interactive Strength Inc. d/b/a FORME ("FORME" or "the Company" or
Nasdaq: TRNR), maker of premium smart home gyms and
provider of virtual personal training services, has launched its
European expansion strategy by focusing on strategic partnership
with SIGNA Sports United, a specialist sports e-commerce company
with businesses in bike, tennis, outdoor, and team sports. SSU has
more than 80 online sites and partners with 500 shops serving over
6 million customers worldwide.
"SIGNA Sports United has the largest reach of any specialist sports
e-commerce company and they have a strategy to continue to acquire
segment leaders," said Trent Ward, co-founder and CEO of FORME. "We
are hoping to serve new customers across Europe in the most
cost-effective manner, which means working with a partner that has
a strong commercial positioning, and ideally fulfillment and
logistics capabilities. Scale is a priority for us in any strategic
partnership."
FORME's focus on helping people "live better for longer" directly
supports consumers who are passionate about their active lives.
FORME's smart home gyms and virtual personal training services can
enhance and extend those consumer's participation in bike, tennis,
outdoor and team sports.
FORME already installs their smart home gyms in luxury hotels
internationally and is now planning to expand sales and
distribution of equipment and virtual personal training services
for consumers in Europe.
TRNR Investor Contact
ir@formelife.com
TRNR Media Contact
forme@jacktaylorpr.com
About FORME:
FORME is a digital fitness platform that combines premium smart
home gyms with live virtual personal training and coaching to
deliver an immersive experience and better outcomes for both
consumers and trainers. FORME delivers an immersive and dynamic
at-home fitness experience through two connected hardware products:
1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift
(fitness mirror and cable-based digital resistance). The Studios
uniquely transform to host a variety of workouts and activities,
returning to an elegant, full-length mirror when not in use. In
addition to the company's connected fitness hardware products,
FORME offers expert personal training and health coaching in
different formats and price points through Video On-Demand, Custom
Training, and Live 1:1 virtual personal training. FORME is listed
on NASDAQ (symbol: TRNR).
Contacts
SSU Investor Contact
Alima Levy
a.levy@signa-sportsunited.com
+49 174 730 4938
SSU Media Contact
Justine Powell
j.powell@signa-sportsunited.com
+49 1523 464 9843
About SIGNA Sports United:
SIGNA Sports United (SSU) is a NYSE-listed specialist sports
e-commerce company with headquarters in Berlin. It has businesses
operating within bike, tennis, outdoor, and team sports. SSU has
more than 80 online sites and partners with 500 shops serving over
6 million customers worldwide. It includes Tennis-Point, WiggleCRC,
Fahrrad.de, Bikester, Probikeshop, Campz, Addnature, TennisPro and
Outfitter.
Further information: www.signa-sportsunited.com.
Forward Looking Statements:
This press release contains forward-looking statements.
Forward-looking statements include all statements that are not
historical facts. The words "believe," "may," "will," "estimate,"
"continue," "anticipate," "intend," "expect" and similar
expressions are intended to identify forward-looking statements.
These forward-looking statements include any statements regarding
the commencement of trading of FORME's common stock on The Nasdaq
Global Market and the closing of the offering. These
forward-looking statements are subject to a number of risks,
uncertainties and assumptions, including those described under
"Risk Factors" in FORME's registration statement relating to the
offering. Except as required by law, FORME has no obligation to
update any of these forward-looking statements to conform these
statements to actual results or revised expectations.