Hasbro Brings Back HeroQuest, Iconic Role-Playing Adventure Tabletop Game From The ‘80s
September 22 2020 - 1:00PM
Business Wire
Now available through Hasbro’s crowdfunding
platform, HasLab; find out more during Hasbro PulseCon Panel this
Friday, 9/25
Hasbro, Inc. (NASDAQ:HAS) announced today the
official re-launch of HeroQuest, an epic, high-fantasy,
role-playing board game made in 1989 where the fate of the world is
in the players’ hands. The game will be marketed under Avalon Hill,
a subsidiary of Hasbro, Inc. and leading brand in tabletop and
strategy games. Relaunching through Hasbro’s crowdfunding platform,
HasLab, this updated version of the game will feature new art,
premium miniature figures and exclusive quest books for an enhanced
gameplay experience and increased collectability. Fans can back the
project starting today through 11:59 pm ET on November 6.
For a detailed first look at the game, Hasbro PulseCon – a
virtual event that gives fans unprecedented access to their
favorite Hasbro brands – will feature a panel exclusively for
HeroQuest this Friday, September 25. The panel will feature members
of the Avalon Hill Brand and Design Team, as well as two special
guests: actor, director, writer, producer and HeroQuest fan, Joe
Manganiello and the lead designer of the original HeroQuest, Steve
Baker. More in-depth information on the available offerings as well
as some exciting surprises and reveals for the relaunch will be
shared with fans during the event. You can tune-in to the panel on
Hasbro Pulse YouTube on Friday, September 25.
“There’s a powerful nostalgia that surrounds HeroQuest, and a
gameplay experience that is back in style, making it the perfect
time to bring back this epic brand,” says Jeff Anderson, Senior
Vice President and General Manager, Hasbro Gaming. “HasLab creates
the perfect avenue to deliver something directly to the fans and
makes the community an integral part of the relaunch.”
HasLab is a Hasbro Pulse crowdfunding platform that aims to put
dream products into the hands of fans. With fan support, the goal
is to make products of varying price points and scale that are
highly coveted items fans have been clamoring for, which now
includes HeroQuest. There will be two tiers of the game available
through HasLab:
- Heroic Tier – Available for $99.99, this tier includes
the core HeroQuest game system featuring 71 highly detailed
character and furniture miniatures as well as 4 bonus hero
miniatures and an exclusive Sir Ragnar miniature only available
during the HasLab campaign.
- Mythic Tier – Available for $149.99, this tier includes
everything from the core HeroQuest game system, plus two expansion
packs (Return of the WitchLord, Kellar’s Keep), two exclusive
figures (Mentor, The WitchLord) and the ability to receive
additional components and exclusive offerings through different
tier unlocks, which are not available at the Heroic Tier.
Visit HasbroPulse.com and HeroQuest.AvalonHill.com to find out
more about the project and officially become a backer. Check out
HasbroPulseCon.com to find out more about the HeroQuest panel as
well as other panel and activities taking place during PulseCon,
and tune-in to PulseCon on the official Hasbro Pulse YouTube.
HAS-B
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as
premier partner brands. Through its global entertainment studio,
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for all children and all families
through corporate social responsibility and philanthropy. Hasbro
ranked among the 2020 100 Best Corporate Citizens by 3BL Media and
has been named one of the World’s Most Ethical Companies® by
Ethisphere Institute for the past nine years. We routinely share
important business and brand updates on our Investor Relations
website, Newsroom and social channels (@Hasbro on Twitter and
Instagram.)
About Hasbro PulseCon
Hasbro PulseCon is a 2-day virtual event giving fans
unprecedented access to their favorite Hasbro brands, music &
entertainment. Taking place on September 25-26, 2020 and hosted by
SYFY Wire on-air correspondent, writer, and producer, Jackie
Jennings, PulseCon promises fans in the US and Canada a front row
seat to panels, talent appearances, brand reveals, product
giveaways and more. Visit HasbroPulseCon.com for more information
and tune-in to Hasbro Pulse YouTube to participate in panels and
livestream events.
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version on businesswire.com: https://www.businesswire.com/news/home/20200922005144/en/
Jen DeAngelis – 401-727-6833 Hasbro Brand Publicity
Jen.DeAngelis@Hasbro.com
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