Groupon Launches New Mother’s Day Campaign to Help Families Make Up for Lost ‘Mom Time’ During the Pandemic & Find New ...
May 03 2021 - 11:11AM
Business Wire
- According to a new Groupon survey, the average person missed
out on nearly a month (28 days) of quality time with their mom as a
result of the pandemic
- 80% of respondents said they plan to use Mother’s Day as a way
to make up for lost time and build new memories with their
moms
- Spending time with Mom or grandma was the number one reason why
people are getting the COVID-19 vaccine
Groupon, the experiences marketplace where consumers discover
fun things to do and local businesses thrive, announced a new
Mother’s Day campaign aiming to help families make up for lost time
together due to the pandemic.
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the full release here:
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Groupon, the experiences marketplace
where consumers discover fun things to do and local businesses
thrive, has a new Mother’s Day campaign aimed at helping families
make up for lost time together due to the pandemic. (Graphic:
Business Wire)
According to the results of a new survey by Groupon, the average
person missed out on nearly a month of quality time, or roughly 28
days, with their mom as a result of the pandemic. The lack of
interaction has made this Mother’s Day more important than ever as
80% of respondents said they plan to use the occasion as an
opportunity to make up for lost time and build new memories with
their moms. In fact, spending time with Mom or grandma was the
number one reason (identified by 60% of survey respondents) why
people are getting the COVID-19 vaccine.
The survey asked 2,000 people––including 1,000 Moms––their
thoughts on celebrating Mother’s Day and found 84% of respondents
are more eager to visit their moms this year following the
challenges of 2020. According to the same survey, 60% of Moms said
2020 was their most stressful year as a parent and identified the
following as the biggest challenges they faced during the
pandemic:
- Coping with everything going on in the world
- Trying to keep their family healthy and safe
- Maintaining a healthy exercise/workout/activity regimen,
- Having difficult conversations with their children about
everything going on in the world
- Taking enough ‘me time’
“While you can’t make up for missed time with loved ones all at
once, Groupon knows that Mother’s Day is the perfect opportunity
for families to start making new memories together,” said Brian
Fields, Chief Commercial Officer at Groupon. “No matter how you
plan to celebrate Mother’s Day this year, Groupon has so many
options for families to show the moms in their lives just how
amazing they truly are.”
According to Moms, the top experiences and gifts that they want
for Mother’s Day include:
- Spending time with the family
- Getting flowers
- Going to a nice restaurant
- Getting a card
- Doing an outdoor activity as a family
With more consumers looking to get back out there and
re-experience the everyday, Groupon launched a four-week So
#@$%ing Ready campaign in April aimed at connecting consumers
with local merchants in their community. Now, Groupon wants to do
the same for families by offering local experiences that will allow
them to celebrate Mother’s Day together, again.
To view the entire Groupon Mother’s Day collection where you
find thrilling experiences, relaxing massage and spa packages and
mouth-watering eats (and of course flowers), please visit
gr.pn/moms.
About Groupon:
Groupon (NASDAQ: GRPN) is an experiences marketplace where
consumers discover fun things to do and local businesses thrive.
For our customers, this means giving them an amazing selection of
experiences at great values. For our merchants, this means making
it easy for them to partner with Groupon and reach millions of
consumers around the world.
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version on businesswire.com: https://www.businesswire.com/news/home/20210503005536/en/
Groupon Nick Halliwell Press@groupon.com
ASTRSK PR groupon@astrskpr.com
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