Tiffany Haddish’s Holiday Gift Advice: Ask for More Experiences
November 14 2019 - 4:08PM
Business Wire
Groupon’s biggest superfan is back in a series
of ads asking people to start a new holiday tradition by adding at
least one experience that they can do with others to their wish
list
Seeing family and friends doing fun activities on social media
can leave you wishing for a little more excitement in your life.
Thanks to some holiday gifting advice from Groupon and Tiffany
Haddish, you can now have it! Groupon is running a holiday ad
campaign featuring Tiffany––called Rewrite the List––that urges
people to start a new holiday tradition this year by adding at
least one experience that they can do with others to their wish
list.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191114005872/en/
“What excites me the most about this
Groupon campaign is that it speaks to a question we all face every
year––what do we put on our holiday wish list," said Tiffany
Haddish. “Experiences make memories, and I'm looking forward to
making some great ones with Groupon this holiday season.” (Photo:
Business Wire)
“What excites me the most about this Groupon campaign is that it
speaks to a question we all face every year––what do we put on our
holiday wish list," said Tiffany. “Experiences make memories, and
I'm looking forward to making some great ones with Groupon this
holiday season.”
In the new Groupon spots, Tiffany is joined by a group of
elementary school-aged kids who share her excitement about starting
a new tradition this holiday season. Additional spots show Tiffany
and her younger friends decorating cookies and discussing the
importance of togetherness and making memories. All of the Rewrite
the List spots are available for viewing on Groupon’s YouTube
channel.
“The holidays are the perfect time to connect with others and
make and cherish memories,” said Groupon’s Chief Marketing Officer
Craig Rowley. “While we all have physical things on our holiday
wish lists––and that’s great––we’re asking you to add at least one
experience that you can do with others because life is richer when
we experience these moments together.”
To help you get a jumpstart on rewriting your list this holiday
season, Groupon created a curated collection of experiences grouped
into six categories, including:
● Family Fun
● Beauty and Relaxation
● City Explorer
● Night Out
● Foodie Frenzy
● Bucket List
To view the full Rewrite the List collection, please visit
https://www.groupon.com/landing/rewrite-the-list.
The Rewrite the List ads will run on Instagram, Facebook and
YouTube where the company can more effectively target adventure
seekers looking to receive experiences as gifts. The ads will be
reinforced through a robust digital and social campaign aimed at
engaging with customers through Groupon experience gift ideas in
the form of video content, articles and other formats.
TWO NIL handled the media buy and the spots were directed by
Peter Atencio of RSA Films, director of projects such as Comedy
Central’s Key and Peele and the feature film Keanu.
About Tiffany Haddish
Tiffany Haddish is a comedian, actress, and producer who was the
breakout star of the smash comedy Girls Trip, where she appeared as
the scene-stealing “Dina” alongside Jada Pinkett Smith, Queen
Latifah, and Regina Hall. Her additional film and television work
includes The Last O.G., Night School, The Carmichael Show, Keanu,
and a turn as host of the 2018 MTV Movie and TV Awards. Her debut
stand-up special, Tiffany Haddish: She Ready! From the Hood to
Hollywood, debuted on Showtime in August 2017. In November 2017,
she made history by becoming the first black female stand-up
comedian to host Saturday Night Live. She currently lives in Los
Angeles.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191114005872/en/
Media Contact: Groupon Nick Halliwell 312.999.3812
nhalliwell@groupon.com
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