CAMBRIDGE, Mass., Sept. 28, 2017 /PRNewswire/ -- Research and
advisory firm Forrester today announced the launch of Tap, an app
that provides a quick and simple way for consumers to suggest how
brands can improve their customer experience. Brands can respond to
Tappers, providing an avenue to build relationships with current
and future brand advocates – and operationalize suggested
experience improvements.
With Tap, consumers simply tap green, yellow or red for a brand
or specific brand location to start the improvement process. They
can either compose a Tap – a 140-character comment meant to
highlight a great customer experience or improve a less desirable
one – or browse previous comments to UpTap existing feedback that
resonates with them. Users can join a Mob, a group of people with
like-minded Taps to amplify their voice.
"Tap is designed to improve the world by harnessing the wisdom
of the crowd in real-time – to commend excellent experiences or
pinpoint suggestions on how brands can improve," said George Colony, CEO of Forrester. "Tap helps you
make the best decisions about where you should go and what you
should buy. You can also easily discover what your friends love and
how they're working to improve their favorite brands."
Today, brands are competing for customers
experience-by-experience. To win the race for experience, it is
crucial that companies can adjust and improve their experiences in
real-time. Brands can gain access to improvement data that can be
fed into their existing operational systems or surfaced with the
Tap Platform. While companies have access to all Taps associated
with the brands, Taps that align with key customer experience
drivers can be flagged for prioritization. This alleviates analysis
paralysis by focusing on the Taps, and subsequent suggested
improvements, that will have the greatest return on investment for
brands.
Availability
Tap is free and available for download
on the Apple App Store and Google Play.
Resources
Please visit tap.forrester.com for more
information.
About Forrester
Forrester (Nasdaq: FORR) is one of
the most influential research and advisory firms in the world. We
work with business and technology leaders to develop
customer-obsessed strategies that drive growth. Forrester's unique
insights are grounded in primary research with more than 500,000
consumers and business leaders worldwide, rigorous and objective
methodologies, and the shared wisdom of our most innovative
clients. Through proprietary research, data, strategic consulting
services, exclusive executive peer groups, and events, the
Forrester experience is about a singular and powerful purpose: to
challenge the thinking of our clients to help them lead change in
their organizations.
Contacts:
Forrester:
Jennifer Isabella
Forrester
1 617 613 6132
jisabella@forrester.com
View original
content:http://www.prnewswire.com/news-releases/forrester-launches-tap-300527590.html
SOURCE Forrester