Fluent, Inc. Data is Now Available in TransUnion's TruAudience® Data Marketplace to Enable Enhanced Targeting Capabilities
October 17 2022 - 08:30AM
GlobeNewswire Inc.
Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance
marketing company, today announced its comprehensive set of
audience segments will be available via TransUnion's TruAudience®
Data Marketplace. The partnership connects Fluent’s database of 280
million US consumer profiles to TransUnion’s three-dimensional view
of identity — covering people, homes, and devices delivering scale
across 80 million US-connected households.
“As the consumer journey becomes increasingly fragmented and
expectations around ad relevance continue to increase, now
more than ever advertisers need reliable,
privacy-compliant data to improve their audience targeting,”
said Brian Hogan, President of Data Solutions at Fluent.
“We’re proud to partner with TransUnion to make our 100% declared
and opted-in data easily accessible to advertisers to enhance
their omnichannel marketing initiatives and drive better
business outcomes.”
The TruAudience Data Marketplace is an end-to-end solution for
executing high fidelity streaming and omnichannel campaigns with
consistency and scale. The marketplace is one of the most leveraged
audience targeting solutions across leading streaming publishers,
demand-side platforms (DSPs), and supply-side platforms (SSPs).
Clients can create custom audiences and reach consumers with the
right message across multiple channels.
“Media buyers and sellers can now access Fluent’s database of US
consumer profiles in the TruAudience Data Marketplace providing the
ability to transact on Connected TV and streaming audio with
precision targeting at scale,” said Michelle Swanston, VP of Media
and Entertainment and Head of Data Marketplace at TransUnion. “This
collaboration enables advertisers to deliver better-targeted
campaigns across people, households, and connected devices.”
Fluent’s first-party, single-source data is 100% identity-based,
providing full addressability and meaningful scale in a
cookieless world. Fluent’s robust set of consumer attributes spans
key categories like health, finance, politics, home and
family, demographics, and more. Now available in the
TruAudience Data Marketplace, advertisers can leverage custom
and syndicated segments to enable more effective audience
targeting across programmatic, social, and Connected TV
platforms.
To learn more about Fluent’s Audience Solutions, get in touch at
audiencenow@fluentco.com.
About Fluent, Inc.Fluent, Inc.
(NASDAQ: FLNT) is a global data-driven performance marketing
company and trusted growth partner for leading brands. Experts
in creating value for consumers, Fluent leverages its consumer
database, digital media portfolio, and proprietary data science
and technology to deliver outcome-based solutions for
marketers. Founded in 2010, the company is headquartered in
New York City.
About TransUnion (NYSE:TRU)TransUnion is a
global information and insights company that makes trust possible
in the modern economy. We do this by providing an actionable
picture of each person so they can be reliably represented in the
marketplace. As a result, businesses and consumers can transact
with confidence and achieve great things. We call this Information
for Good.® A leading presence in more than 30 countries across
five continents, TransUnion provides solutions that help create
economic opportunity, great experiences, and personal empowerment
for hundreds of millions of people.
http://www.transunion.com/business
About TruAudience by TransUnionPowered by a
three-dimensional view of people, households, and
devices, TruAudience® solutions provide precise, scalable identity
to enable audience targeting and consumer engagement across
offline, digital, and streaming environments. To learn more, visit
www.truaudience.com.
Forward-Looking StatementsThis
press release contains “forward-looking statements,” as that term
is defined under the Private Securities Litigation Reform Act
of 1995 (PSLRA), which statements may be identified by words
such as “expects,” “plans,” “projects,” “will,” “may,”
“anticipate,” “believes,” “should,” “intends,” “estimates,”
and other words of similar meaning. Such forward-looking
statements are subject to risks and uncertainties that are
often difficult to predict, are beyond our control and which
may cause results to differ materially from expectations. Readers
are cautioned not to place undue reliance on these
forward-looking statements, which are based on our expectations as
of the date of this press release and speak only as of the date of
this press release. Readers are also advised to consider the
factors under the heading “Forward-Looking Statements” and
“Risk Factors” in the Company’s Annual Report on Form 10-K, as may
be supplemented or amended by the Company’s Quarterly Reports
on Form 10-Q and other SEC filings. The Company undertakes no
obligation to publicly update or revise any
forward-looking statement, whether as a result of new
information, future events or otherwise, except as required by
law.
Contact Information
Fluent, Inc.Media
Relationsmarketing@fluentco.com
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