Addition of The Amundi Evian Championship
Allows Avid Golf Enthusiasts to Tee Off at the Ultra-Realistic
Recreation of the Evian Resort Golf Club in France
EA SPORTS PGA TOUR Will Go Beyond Character
Selection to Highlight Women’s Golf and the LPGA with In-Depth
Female Representation Across All Modes
Today, Electronic Arts Inc. (NASDAQ:EA) and the Ladies
Professional Golf Association (LPGA) announced the next phase of
their long-term partnership with plans to bring the LPGA Tour, the
longest-running women’s sports association; The Amundi Evian
Championship, one of its five major championships; and more female
golfers to EA SPORTS™ PGA TOUR™. For the first time, the LPGA Tour
will be experienced in high-fidelity on next-generation consoles
and will feature a wide breadth of women’s golfing representation.
In Spring 2022, all players will be able to tee-off as a female
golfer at the truest representation of the Evian Resort Golf Club
in Évian-les-Bains, France, thanks to the power of EA’s Frostbite™
game engine.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210721005366/en/
Electronic Arts and LPGA Partner to Bring
Authentic Representation of Women’s Golf to EA SPORTS PGA TOUR
(Graphic: Business Wire)
“We’re thrilled that the LPGA Tour is coming back to EA SPORTS
PGA TOUR especially with the inclusion of a major global tournament
like The Amundi Evian Championship,” said Brian Carroll, the LPGA’s
senior vice president of global media distribution. “EA SPORTS has
done a great job in continuing to expand female representation in
the various modes throughout the game and featuring women’s golf in
an authentic and modern way.”
To authentically represent the diversity found in the sport of
golf and create a more welcoming community, the development team
worked with a diverse group of golf professionals, including GOLFTV
and Sky Sports broadcaster and former pro golfer Iona Stephen. Iona
is a part of a larger Creative Council and has worked with the
development team at EA for over a year on everything from design to
audio, visuals, golf trends and community building. Iona is also
joining the EA commentary team as the first female on-course
commentator in game, bringing her experienced insights from both
playing professionally and working in golf broadcasting.
“I’m incredibly excited that EA SPORTS PGA TOUR laid out a
vision to represent female athletes and the LPGA in the game,” said
Iona Stephen, GOLFTV and Sky Sports broadcaster, and EA SPORTS
ambassador. “My goal in helping EA is to give women the
satisfaction of playing a quality golf game while seeing themselves
in a variety of ways that go beyond a handful of female character
models.”
“I’m beyond excited to be included as one of the female golfers
in EA SPORTS PGA TOUR,” said Jin Young Ko, professional golfer, and
winner of The 2019 Amundi Evian Championship. “Women’s golf is
growing so fast and having us included in this game is a great
opportunity to reach fans all around the world. I can’t wait to see
how it turns out — and I can’t wait to play the game!”
Ko joins a roster of LPGA Tour athletes coming to EA SPORTS PGA
TOUR when it launches next year. Each of these athletes can be used
to compete in multiple game modes — including a variety of
challenges and The Amundi Evian Championship — from the start.
First played in 1994 as the Evian Masters, The Amundi Evian
Championship was elevated to major-championship status in 2013.
Nestled at the base of the Alps, Evian Resort Golf Club provides
spectacular views of Lake Geneva and sprawling snow-capped
mountains. The course has served as the venue for some incredible
moments in LPGA Tour history, including Ko’s two-stroke win in
2019, Angela Stanford’s first major victory in 2018 at age 40 and
Hyo-Joo Kim’s first-round 61 in 2014, which still stands as the
lowest round at a major by any golfer, male, or female.
The Amundi Evian Championship will be just one of the many
additions to EA SPORTS PGA TOUR as a part of EA’s long-term
partnership with the LPGA. Players will have the opportunity to
play as several female athletes as well as create a female golfer
of their own in the newly overhauled Create-A-Player feature. From
having the chance to participate in a series of LPGA-themed
challenges, amateur tournaments and events like The Amundi Evian
Championship, EA SPORTS PGA TOUR is providing an in-depth women’s
golf experience in 2022.
EA SPORTS PGA TOUR will serve as the first appearance of The
Amundi Evian Championship in a videogame as it joins four of golf’s
men’s major championships: the Masters Tournament, PGA
Championship™, U.S. Open Championship and The Open Championship™.
In addition to playing the major championships, golf fans can also
live out a legendary career as they authentically compete at THE
PLAYERS Championship and FedExCup Playoffs, while experiencing the
unique atmosphere and venues of each tournament.
EA SPORTS PGA TOUR is being developed in Orlando and Madrid by
EA Tiburon. To receive the latest information, register for email
updates at www.ea.com/games/pga-tour. For EA SPORTS PGA TOUR
assets, visit: EAPressPortal.com and follow @EASPORTSPGATOUR on
Twitter, Facebook and Instagram for the latest updates.
PRESS ASSETS ARE AVAILABLE AT
EAPressPortal.com
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content, and online services for Internet-connected consoles,
mobile devices, and personal computers.
In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and F1™. More information about EA is
available at www.ea.com/news.
EA SPORTS, Frostbite, Battlefield, Apex Legends, The Sims, Need
for Speed, and Titanfall are trademarks of Electronic Arts Inc. PGA
TOUR, LPGA Tour, Amundi Evian Championship, Evian Resort Golf Club,
the Evian Masters, the Masters, PGA Championship, U.S. Open
Championship, The Open Championship, THE PLAYERS Championship,
FedExCup Playoffs, Madden, NFL, FIFA and F1 are property of their
respective owners and used with permission.
About the LPGA
The LPGA is the world’s leading professional golf organization
for women, with a goal to change the face of golf by making the
sport more accessible and inclusive.
Created in 1950 by 13 Founders, the Association celebrates a
diverse and storied history. The LPGA Tour competes across the
globe, reaching television audiences in more than 220 countries.
The Symetra Tour, the LPGA’s official qualifying tour, consistently
produces a pipeline of talent ready for the world stage. The LPGA
also holds a joint-venture collaboration with the Ladies European
Tour (LET), increasing playing opportunities for female golfers in
Europe. Across the three Tours, the LPGA represents players in more
than 60 countries.
Additionally, the LPGA Foundation has empowered and supported
girls and women since 1991, most notably through LPGA*USGA Girls
Golf, the only national program of its kind, which annually engages
with nearly 100,000 girls. The LPGA Amateur Golf Association and
LPGA Women’s Network provide virtual and in-person connections to
female golfers around the world, while LPGA Professionals are
educators, business leaders and game changers dedicated to growing
the game of golf for everyone.
Follow the LPGA on its U.S. television home, Golf Channel,
online at www.LPGA.com and on its mobile apps. Join the social
conversation on Facebook, Twitter, Instagram and YouTube.
Category: EA Sports
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210721005366/en/
Ray Almeda Sr. Communications Specialist 650-628-7015
ralmeda@ea.com
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