Del Taco Becomes ‘Del Guaco’ in Honor of National Guacamole Day, Dishing Out FREE Snack-Size Fresh Guac at its Nearly 600...
September 14 2020 - 3:45PM
Business Wire
For the love of guac, Del Taco is changing its
name for three glorious days
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
largest Mexican quick service restaurant* (MQSR), is celebrating
National Guacamole Day with free guac and a bold transformation
into its guacamole-loving alter-ego, Del Guaco. Starting on
National Guacamole Day this Wednesday, September 16, through
Friday, September 18, fans can redeem a free snack-size portion of
Fresh Guacamole with any purchase via the Del Taco app at their
local “Guac-Thru.”**
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“The ability to get fresh from scratch guacamole for free
conveniently through our ‘Guac-Thrus’ makes Del Guaco the place to
be on National Guacamole Day,” said Tim Hackbardt, Del Taco’s Chief
Marketing Officer. “Our fresh guacamole has become a fan favorite
on our tacos, burritos and even our hamburgers and crinkle cut
fries so much that we’ve served up over 175,000 pounds of the
crave-worthy guac since launching it in June of this year.”
According to guests, the top five most popular menu items to top
with Fresh Guac are:
- Epic Cali Bacon Burrito
- The Del Taco
- Grilled Chicken Taco
- Queso Loaded Nachos
- Bean & Cheese Burrito
Del Guaco’s Fresh Guacamole is crafted in each restaurant daily
with just four simple ingredients, including Hass avocados,
fresh-made pico de gallo, fresh-squeezed lime juice, and a special
seasoning blend. It is available at no additional cost with many
Epic Burritos or can be added a la carte to any item – including
The Del Taco, recently named the Best Fast Food Taco in the U.S. by
Thrillist.
Del Taco’s introduction of Fresh Guacamole reinforces the
brand’s unique value oriented QSR+ position that builds on the
foundation of fresh-grilled chicken, carne asada steak, freshly
grated cheddar cheese, and its signature slow-cooked beans made
from scratch. It is the brand’s next step in freshness that
naturally followed the introduction of fresh avocado slices a few
years ago and their more recent move to dump its Nacho Cheese pump
and elevate guests to creamy Queso Blanco, crafted with real
cheese, real milk, jalapeños and heavy cream.
*By number of units **One Free Snack-Sized Fresh Guacamole per
person, per visit. Coupon in the Del Taco app. Valid for drive-thru
and delivery September 16-18, 2020, only. Not valid with 3rd party
delivery providers. While supplies last. Participation may
vary.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican
and American favorites such as burritos and fries, prepared fresh
in every restaurant's working kitchen with the value and
convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like fresh grilled
chicken and carne asada steak, sliced avocado, freshly grated
cheddar cheese, slow-cooked beans made from scratch, and creamy
Queso Blanco.
The brand's campaign further communicates Del Taco's commitment
to providing guests with the best quality and value for their money
through cooking, chopping, shredding and grilling menu items from
scratch. Founded in 1964, today Del Taco serves more than three
million guests each week at its approximately 600 restaurants
across 15 states. For more information, visit www.deltaco.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200914005824/en/
Kelly Propst Largemouth Communications 919-459-6453
kelly@largemouthpr.com
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