A significant achievement in the hyper
competitive, often commoditized digital signage segment
LOUISVILLE, Ky. and DALLAS, April 28,
2022 /PRNewswire/ -- Digital signage
leader Creative Realities, Inc. ("CRI", NASDAQ: CREX,
CREXW) announced today that one if its long standing retail
customers agreed to a three-year term for the company to continue
delivering software as a service to its vast fleet of store
locations throughout the US.
This important decision comes shortly after the merger of
Creative Realities and Reflect Systems, Inc., now operating as
Creative Realities under CEO Rick
Mills' leadership. "A consecutive 3-year term is an unusual
occurrence in our business. This is a clear indication of our
customer's comfort level with our combined team, and our commitment
to improving the ways software can be utilized to spark new ways to
solve problems," comments Rick
Mills.
Unlike traditional Digital Out of Home [DOOH] or other
conventional ad-revenue experiences, retail content is geared
toward removing guess from decision making for customers at the
store – which can be overwhelming. The ReflectView software
connects with digital displays to help differentiate key strategic
zones to take the guess work out of shopping.
"We embarked on a custom development journey to achieve specific
goals unique to this client ecosystem, allowing our client to test
and learn, with or without our assistance. We're thrilled we lived
up to our client's high expectations and, in doing so, earned the
trust than continues to foster our service culture," notes
Rick Mills.
About Creative Realities, Inc.
Creative
Realities helps clients use place-based digital media to achieve
business objectives such as increased revenue, enhanced customer
experiences, and improved productivity. The company designs,
develops and deploys digital signage experiences for
enterprise-level networks, and is actively providing recurring SaaS
and support services across diverse vertical markets, including but
not limited to retail, automotive, digital-out-of-home (DOOH)
advertising networks, convenience stores, foodservice/QSR, gaming,
theater, and stadium venues.
With its recent acquisition of Reflect Systems, Inc., a leading
provider of digital signage software platforms, the company is
poised to extend its product and service offering and accelerate
growth in SaaS revenue. While Reflect provided a broad range of
digital signage solutions, the company's flagship products are the
market-leading ReflectView digital signage platform and Reflect
AdLogic ad management platform. ReflectView is the industry's most
comprehensive, scalable, enterprise-grade digital signage platform,
powering enterprise customer networks. Meanwhile, Reflect AdLogic
has become the benchmark for digital signage powered ad networks,
delivering nearly 50 million ads daily. The acquisition of Reflect
also brought to the business a media sales division with the
expertise and relationships to help any digital signage venue owner
develop and execute a monetization plan for their network.
The combined company has operations across North America with active installations in
more than 10 countries.
Cautionary Note on Forward-Looking Statements
This
press release contains "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended,
Section 21E of the Securities Exchange Act of 1934, as amended, and
the Private Securities Litigation Reform Act of 1995, and includes,
among other things, discussions of our business strategies, product
releases, future operations and capital resources. Words such as
"estimates," "projected," "expects," "anticipates," "forecasts,"
"plans," "intends," "believes," "seeks," "may," "will," "should,"
"future," "propose" and variations of these words or similar
expressions (or the negative versions of such words or expressions)
are intended to identify forward-looking statements.
Forward-looking statements are not guarantees of future
performance, conditions or results. They are based on the
opinions, estimates and beliefs of management as of the date such
statements are made, and they are subject to known and unknown
risks, uncertainties, assumptions and other factors, many of which
are outside of our control, that may cause the actual results,
level of activity, performance or achievements to be materially
different from those expressed or implied by such forward-looking
statements. Some of these risks are discussed in the "Risk Factors"
section contained in Item 1A of our Annual Report on Form 10-K for
the year ended December 31, 2021 and
the Company's subsequent filings with the U.S. Securities and
Exchange Commission. Important factors, among others, that may
affect actual results or outcomes include: our ability to
effectively integrate Reflect's business operations, our strategy
for customer retention, growth, product development, market
position, financial results and reserves, our ability to execute on
our business plan, our ability to retain key personnel, potential
litigation, supply chain shortages, and general economic and market
conditions impacting demand for our products and services,
including those as a result of the COVID-19 pandemic. Readers
should not place undue reliance upon any forward-looking
statements. We assume no obligation to update or revise the
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
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SOURCE Creative Realities, Inc.