Apartments.com Network Achieves Record-Breaking 1 Billion Renter Visits in 2020
December 29 2020 - 11:00AM
Business Wire
Record Marketing Investment Delivers
Significant Results for Clients
CoStar Group, the leading provider of commercial real estate
information, analytics and online marketplaces, is excited to
announce that the Apartments.com Network – consisting of
Apartments.com, ForRent.com, ApartmentFinder.com,
ApartmentHomeLiving.com, and seven other leading marketplace
websites – achieved one billion website visits in 2020, connecting
renters with apartment owners at record levels across the
country.
This milestone reflects the company’s unmatched growth and
investment, garnering over 160 million more visits than last year,
strengthening its position as the nation’s leading network with
more visitors than all other competitors.
More renters than ever are looking for a new apartment and more
research is taking place from home, with renters taking advantage
of the innovative virtual search tools available on Apartments.com
and its network of websites. Renters took a record-breaking 170
million virtual tours – twice as many as last year – and viewed
nearly 10 billion property pages in 2020.
Driving this success was the company’s record marketing
investment behind Apartments.com. CoStar Group increased its
investment in marketing by 50 percent to nearly a quarter billion
dollars in 2020, which resulted in over 10 billion media
impressions. The marketing strategy included 23,000 commercials and
double the amount of video-on-demand, streaming audio, social media
and podcasts.
“The combination of our industry-leading marketing investment,
coupled with significant product innovation, has produced
tremendous results for our clients as more renters are turning to
Apartments.com than ever before,” said CoStar Group Founder and CEO
Andrew Florance. “We are extremely proud of the one billion visits
and look forward to breaking this record again in 2021.”
CoStar Group plans to extend its industry-leading marketing
investment again in 2021 with the launch of a new advertising
campaign in the spring. The campaign will continue to feature the
iconic
Jeff Goldblum as Brad Bellflower, demonstrating the great
lengths he will go to help renters find their perfect new apartment
and ensuring that Apartments.com remains the Most Popular Place to
Find a Place.
For renters interested in finding their next new home, visit
Apartments.com. For advertisers looking to capitalize on this
success, visit Apartments.com/grow.
About CoStar Group, Inc.
CoStar Group, Inc. (NASDAQ: CSGP) is the leading provider of
commercial real estate information, analytics and online
marketplaces. Founded in 1987, CoStar conducts expansive, ongoing
research to produce and maintain the largest and most comprehensive
database of commercial real estate information. Our suite of online
services enables clients to analyze, interpret and gain unmatched
insight on commercial property values, market conditions and
current availabilities. STR provides premium data benchmarking,
analytics and marketplace insights for the global hospitality
sector. Ten-X provides a leading platform for conducting commercial
real estate online auctions and negotiated bids. LoopNet is the
most heavily trafficked commercial real estate marketplace online
with over 7 million monthly unique visitors. Realla is the UK’s
most comprehensive commercial property digital marketplace. The
Apartments.com network, ApartmentFinder.com, ForRent.com,
ApartmentHomeLiving.com, Westside Rentals, AFTER55.com,
CorporateHousing.com, ForRentUniversity.com and Apartamentos.com
form the premier online apartment resource for renters seeking
great apartment homes and provide property managers and owners a
proven platform for marketing their properties. Homesnap is an
industry-leading online and mobile software platform that provides
user-friendly applications to optimize residential real estate
agent workflow and reinforce the agent-client relationship. CoStar
Group’s websites attracted an average of approximately 69 million
unique monthly visitors in aggregate in the third quarter of 2020.
Headquartered in Washington, DC, CoStar Group maintains offices
throughout the U.S. and in Europe, Canada and Asia with a staff of
over 4,300 worldwide, including the industry’s largest professional
research organization. For more information, visit
www.costargroup.com.
This news release includes “forward-looking statements”
including, without limitation, statements regarding CoStar's
expectations, beliefs, intentions or strategies regarding the
future. These statements are based upon current beliefs and are
subject to many risks and uncertainties that could cause actual
results to differ materially from these statements, including the
possibility that the Apartments.com network does not break its
visits record in 2021, and that CoStar’s plans change with respect
to its marketing investment in 2021. More information about
potential factors that could cause actual results to differ
materially from those discussed in the forward-looking statements
include, but are not limited to, those stated in CoStar's filings
from time to time with the Securities and Exchange Commission,
including in CoStar's Annual Report on Form 10- K for the year
ended December 31, 2019, and CoStar’s Quarterly Reports on Form
10-Q for the quarters ended March 31, 2020, June 30, 2020 and
September 30, 2020, each of which is filed with the SEC, including
in the "Risk Factors" section of those filings, as well as the
company's other filings with the SEC available at the SEC's website
(www.sec.gov). All forward-looking statements are based on
information available to CoStar on the date hereof, and CoStar
assumes no obligation to update such statements, whether as a
result of new information, future events or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201229005059/en/
Matthew Blocher CoStar Group (202) 346-6775
mblocher@costar.com
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