This first-of-its-kind docuseries examines the
Black women who are serving as catalysts for social change within
the beauty industry and features mega beauty influencers and
industry titans Whitney White, Mikki Taylor, Cara Sabin, Esi
Eggleston Bracey,
Sam Fine, Amber Riley, Elaine Welteroth,
Jessica Cruel, Kayla Graves, Sir John, Shalom Blac and more
Premiering exclusively on Black Experience on
Xfinity channel this fall
Today, Comcast NBCUniversal and FaceForward
Productions announced their partnership for the upcoming
docuseries The Black Beauty Effect, releasing this fall
exclusively on the Black Experience on Xfinity channel, a
first-of-its-kind destination of Black entertainment, movies, TV
shows, news and more. From creator and executive producers
Andrea Lewis (Degrassi: The Next Generation, Black Actress),
Emmy-nominee CJ Faison (Giants & Junebug), and Jackie
Aina and Kahlana Barfield Brown, the docuseries will
closely examine the social change, past and present, within the
beauty industry, through the lens of the successful Black women who
have led the charge.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220622005278/en/
Photo Credit: FaceForward Productions
The Black Beauty Effect is a three-part docuseries
capturing the current evolution, revolution, and disruption taking
place within the beauty industry. Black beauty influencers,
celebrities, and entrepreneurs have taken up the torch passed down
from their pioneering predecessors. Each hour-long episode examines
a different aspect of beauty – hair, skin, and makeup – through the
lens of some of the beauty industry’s most iconic game-changers.
The Black Beauty Effect peels back the gorgeous glow we see
in advertisements to tell the ugly truths that have plagued the
beauty industry for far too long.
Featuring candid conversations with brand executives, celebrity
makeup artists, beauty editors, and more, the docuseries focuses on
the impact influencers have had on the industry’s changing
perception of beauty. Participants include beauty influencers and
EPs Jackie Aina and Kahlana Barfield Brown, former
Editor-In-Chief of ESSENCE Mikki Taylor, influencer and
Co-Founder of Melanin Hair Care Whitney White, Executive
Vice President and COO of North America Beauty and Personal Care at
Unilever Esi Eggleston Bracey, NY Times bestselling author,
journalist and the second youngest editor in Condé Nast history
Elaine Welteroth, CEO of Sundial Brands Cara Sabin,
Beauty Director of Cosmo Julee Wilson, Sr. Beauty Editor of
InStyle Kayla Graves, Beauty Director for InStyle Maya
Allen, actress, singer, author and activist Amber Riley,
Editor-In-Chief of Allure Jessica Cruel, Digital Hair Editor
for Allure Jihan Forbes, Creative Marketing Manager at
Instagram Brooke DeVard Ozaydinli, makeup artist, author and
the first Black spokesperson and ambassador for Revlon and
Covergirl Sam Fine, VP of Marketing at Thrive Causemetics
Tiffani Carter, celebrity hairstylist, beauty expert and
entrepreneur Kim Kimble, visionary hairstylist Ursula
Stephen, celebrity hairstylist Chuck Amos, influencer
Shalom Blac, beauty vlogger and activist Nyma Tang,
beauty influencer Ellarie, model, influencer and
entrepreneur Choyce Brown, drag queen and comedian Bob
The Drag Queen, Founder of The Lip Bar Melissa Butler,
co-founder of Topicals Olamide Olowe, founder of Marsha’s
Makeovers and MUA Marsha Page, VP of Marketing at Ulta
Beauty Karla Davis, CEO and founder of Ami Colé Diarrha
N’Diaye, CEO and co-founder of Mented Cosmetics KJ
Miller, Creative Director of L’Oreal Sir John, Director
of Face & Multicultural Beauty at L’Oreal Balanda Atis,
CEO of Black Opal Cosmetics Desiree Rogers, Founder of
Carol’s Daughter Lisa Price, owner of Aglow Dermatology
Dr. Dina Strachan, Professor in the Department of American
Studies at California State University, Fullerton Kristin
Rowe, Associate Professor of Sociology Sabrina Strings
PH.D., board certified award-winning dermatologist and AAD fellow
Dr. Jeanine Downie and more.
"The Black Beauty Effect is one of my dream projects,”
said series creator Andrea Lewis. “As someone who grew up in
the television and film industry, I’ve sat in more makeup chairs
than I can count, and I have experienced the good, the bad, and the
ugly of what it’s like being a Black woman and navigating the
beauty space. I’ve always wanted to create a story that captured
the fullness of our impact in the beauty industry, from the
celebrity makeup artists, the Black beauty editors, and the
countless beauty content creators. They’ve all been a part of
bringing light to our impact. Comcast Xfinity has been amazing, and
we couldn’t have asked for a better partner who not only believes
in our story but also put their full support behind Black
filmmakers."
“We’re thrilled to work with creator Andrea Lewis and
FaceForward Productions to bring the exclusive premiere of The
Black Beauty Effect to the Black Experience on Xfinity channel,
furthering our company-wide mission of investing in authentic Black
stories and amplifying voices that deserve to be heard,” said
Keesha Boyd, Executive Director, Multicultural Video &
Entertainment, Xfinity Consumer Services and Executive Producer of
The Black Beauty Effect. “Through this partnership, we hope to
highlight and celebrate the contributions of the Black community to
the beauty industry, while also shine a light on the stories of the
women who pushed for necessary change.”
The Black Beauty Effect is directed by Kwanza
Nicole Gooden and produced by FaceForward Productions. The series
was created by Andrea Lewis, who serves as Executive Producer along
with CJ Faison, Jackie Aina, and Kahlana Barfield Brown.
Emmy-nominated Takara Joseph and Summer Griffiths (Scale
Productions) serve as producers, alongside Andrena Hale as
showrunner.
Attendees of this year’s American Black Film Festival (ABFF)
enjoyed a special sneak-preview screening and intimate discussion
around The Black Beauty Effect on Thursday, June 16. During
the panel, series creator Andrea Lewis, beauty expert
Kahlana Barfield Brown, natural hair entrepreneur Whitney
White (aka@Naptural85), and Emmy-nominated executive producer
CJ Faison highlighted Black women and their tremendous
impact on the beauty industry, despite history’s erasure of their
stories.
“The FaceForward Productions team jumped at the opportunity to
executive produce and bring
The Black Beauty Effect series to life to continue
uplifting and amplifying the majesty and ingenuity of Black women.
This series sets the stage to create a cultural movement worldwide,
honoring Black women’s contributions and deeply embedded influence
in the beauty industry. In the spirit of our company’s mission to
capture the shared human experience through one forward-facing,
culturally-nuanced lens, we knew joining forces with Andrea Lewis
and Comcast would offer the perfect partnership,” said CJ
Faison, Founder/ CEO, FaceForward Productions.
Black Experience on Xfinity is a first-of-its-kind destination
of Black entertainment, movies, TV shows, news and more. Available
at home on Xfinity X1 and Flex, and on-the-go with the Xfinity
Stream app, the Black Experience on Xfinity features original and
high-quality content from Comcast NBCUniversal and other major
studios, in addition to content from many of Xfinity’s existing
network partners, at no additional cost to Xfinity customers. The
channel is the only one of its kind endorsed by the African
American Film Critics Association (AAFCA), the world's largest
group of Black film critics that gives annual awards for excellence
in film and television.
Xfinity customers can access the Black Experience on channel
1622 or simply say “Black Experience” into the Voice Remote to
instantly enjoy the ultimate in Black storytelling. Visit
https://www.xfinity.com/learn/digital-cable-tv/black-experience to
learn more about the Black Experience on Xfinity and other Black
programming available on X1, Flex, and the Xfinity Stream app.
For more information on The Black Beauty Effect, go to
@blackbeautyeffect on social media and continue the conversation
using the hashtag #BlackBeautyEffect.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company that connects people to moments that matter. We
are principally focused on connectivity, aggregation, and streaming
with 57 million customer relationships across the United States and
Europe. We deliver broadband, wireless, and video through our
Xfinity, Comcast Business, and Sky brands; create, distribute, and
stream leading entertainment, sports, and news through Universal
Filmed Entertainment Group, Universal Studio Group, Sky Studios,
the NBC and Telemundo broadcast networks, multiple cable networks,
Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky
Sports; and provide memorable experiences at Universal Parks and
Resorts in the United States and Asia. Visit
www.comcastcorporation.com for more information.
About Andrea Lewis Before
celebrating her 16th birthday, Andrea Lewis had already acted
alongside Hollywood heavyweights such as Diahann Carroll in The
Natalie Cole Story and Wesley Snipes and Dr. Maya Angelou in
her directorial debut, the critically acclaimed Down in the
Delta. After wrapping up on the Disney movie Cadet Kelly
alongside Hilary Duff, Lewis soon spent 6 seasons on the hit show
Degrassi: The Next Generation and became known around the
world as "Hazel" as millions of North Americans tuned in each week
to watch Andrea in the Award-winning drama. After Degrassi,
she went on to other leading roles on Showtime, Nickelodeon and
BET. Then taking her career to another level, Lewis started Jungle
Wild Productions, where she wrote, starred in and produced the
award-winning web series’ “Black Actress”. Lewis has
continued to create as a filmmaker, with multiple web series, short
films, television pilots and digital content.
About FaceForward
Productions Emmy-nominated executive producer, founder
and CEO, CJ Faison, started FaceForward Productions in 2018 to
create universally groundbreaking content told from the
perspectives of people of color. FaceForward Productions works to
elevate the voices of those often overlooked by capturing the
shared human experience through one forward-facing,
culturally-nuanced lens. Flagship projects like FaceForward
Productions' critically acclaimed short film, Junebug, and the ode
to Black women's ingenuity, The Black Beauty Effect, exhibit a
diverse yet deeply moving slate of content. FaceForward Productions
creates masterfully crafted content that spark cultural moments
around the world.
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William Bell Comcast William_Bell2@comcast.com 347.730.7758
Strategic Heights Media James DeMarco James@strategicheights.com
908.328.1060
Simone Smalls Simone@strategicheights.com 917.541.6504
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