For Immediate Release
Chicago, IL – March 22, 2012 – Zacks.com announces the list of
stocks featured in the Analyst Blog. Every day the Zacks Equity
Research analysts discuss the latest news and events impacting
stocks and the financial markets. Stocks recently featured in the
blog include Viacom, Inc. (VIAB),
Adobe Systems Inc. (ADBE), News
Corp (NWSA), Time Warner Inc. (TWX) and
Catalyst Health Solutions Inc. (CHSI).
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Here are highlights from Wednesday’s Analyst
Blog:
Viacom to Boost Advertising Sales
In a bid to revamp the advertising revenue, Viacom,
Inc.’s (VIAB) introduced Surround Sound that promotes
target advertising and eventually favors its advertisers. To carry
out this process the company has implemented Adobe Systems
Inc.’s (ADBE) AudienceManager, a popular product that
offers data management solutions to its client.
It is believed that most advertisements do not reach the target
audiences. Moreover, with the availability of so many digital
platforms, it becomes rather impossible to track the taste and
preferences of the target audiences.
Furthermore, the recent slump in the global economy has also
forced many advertisers to reduce their advertisement budgets.
According to a data released by eMarketer, it is believed that
about one-third of the marketers in U.S. will focus on target
advertising.
Thus, introduction of Surround Sound by Viacom will enable these
advertisers to gain profound knowledge about their target
customers. Moreover, Adobe’s AudienceManager, with the help of
cookies and pixel tags, will play a leading role to collect
information on customer taste and preferences.
Viacom, a large media content company, offers most of its
entertainment brands through television, motion picture, Internet,
mobile and video game platforms across the globe. Advertising forms
an integral part of such media related companies.
In 2011, Viacom’s advertisement business generated 30% of
the total revenue. However, in the last quarter of fiscal
2011, the company reported decline in advertising revenue, which we
believe has triggered the company to introduce such methods to gain
the confidence of the advertisers.
Presently, the company is facing intense competition from other
media companies like News Corp. (NWSA) and
Time Warner Inc. (TWX).
We maintain our long-term Neutral recommendation for Viacom.
Currently, it has a Zacks #3 Rank, implying a short-term Hold
rating on the stock.
Based in New York, Viacom Inc. is a leading entertainment
content company that operates primarily in the U.S. and Europe.
Catalyst Health Signs PBM Deal
On Monday, Catalyst Health Solutions Inc.
(CHSI) announced a long-term agreement with Regence Rx Inc. to
exclusively provide pharmacy benefit management (“PBM”) service to
the latter’s clients through its PBM unit - Catalyst Rx. Catalyst
Health will also take over Regence’s PBM staff, technology and
internal client service assets. Moreover, the two companies will
jointly create a pharmacy center of excellence in Northwestern
U.S.
The deal will be effective from May 1, 2012 to December 31, 2017
and carries an option for an extension till December 2021. The PBM
services covered by the agreement include claim settlement, mail
and specialty drug management, rebate contracting, member services,
network administration, data reporting, analytics, client service
and sales support services. However, Regence will carry on offering
clinical and contracting services to its clientele.
Both Catalyst Health and Regence will be mutually benefited by
the agreement. Regence will be able to enhance its customer service
on the back of Catalyst Health’s efficiency in the PBM business,
its large operating scale, well-established provider network and
product development capabilities. On the flip side, the PBM
business of Catalyst Health will get a boost as Regence Health
Plans cover over 1.2 million policyholders.
Cambia Health Solutions Inc.’s subsidiary – Regence’s forte lies
in providing affordable PBM services. Apart from PBM, the company
also offers related clinical and contracting support services to
the members of other Medicaid and Blue Cross and Blue Shield
plans.
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ADOBE SYSTEMS (ADBE): Free Stock Analysis Report
CATALYST HEALTH (CHSI): Free Stock Analysis Report
NEWS CORP INC-A (NWSA): Free Stock Analysis Report
TIME WARNER INC (TWX): Free Stock Analysis Report
VIACOM INC-B (VIAB): Free Stock Analysis Report
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