Calendar Retailer Chooses Bridgeline’s AI-Powered HawkSearch
June 27 2024 - 8:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in
AI-powered marketing technology, today announced a large calendar
retailer has chosen Bridgeline's HawkSearch to power product
discovery for its eCommerce website.
HawkSearch will enhance the retailers’ revenue through its
AI-powered search bar that offers a more personalized user
experience.
The calendar retailer will use HawkSearch to increase sales
using features such as Smart Search and Recommendations. For
instance, if a customer searches for a “day planner with
motivational quotes and cute dogs,” Smart Search will display
results such as “Dogma, A Dog’s Guide to Life” featuring inspiring
quotes paired with photos of dogs. The improved website can utilize
Smart Search to provide the customer with the product they are
looking for in a far more personalized and accurate way.
With HawkSearch Recommendations, the retailer can create
personalized shopping experiences to boost the average order size.
For example, when a shopper searches for “Baseball calendar” and
selects the “MLB New York Mets 17-month pocket planner” HawkSearch
will suggest other baseball-themed calendars, and other pocket
planners as well, allowing the customer to easily find a variety of
products that they will likely also be interested in.
Ari Kahn, CEO of Bridgeline, stated, "Our partnership with the
calendar retailer showcases our dedication to supporting revenue
growth for eCommerce retailers. HawkSearch's AI-powered search
capabilities are a necessity for creating easy to navigate online
shopping experiences that drive sales."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing
traffic, conversion rates, and average order value. To learn more,
please visit www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
Written by Matthew Plotz
Bridgeline Digital (NASDAQ:BLIN)
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