Survey Results Find 58% of US Adults Seeking
New Connections
SAN FRANCISCO, Aug. 4, 2022 /PRNewswire/ -- After the past few
years of virtual-first hangouts and more than enough "me time,"
socializing is having a moment. Recent survey data reveals 66%
of Americans say their social circles have shrunk in the past
1-2years, and 58% are interested in seeking out new connections
within the next year whether a romantic partner, friend or
professional contact. OpenTable, a global leader in restaurant
technology and part of Booking Holdings, Inc., and Bumble, one of
the world's largest dating apps with millions of users worldwide,
are debuting three Top 100 dining guides to discover the perfect
venue for every type of meet-up: Best Restaurants for a Date, Best
Restaurants for a Friend Date and Best Restaurants for a
Business Meeting.
For the 48% who agreed the thought of asking an online contact
to meet IRL for the first time is stressful – the #1 stressor is
picking the right spot/activity – OpenTable and Bumble are taking
the legwork and guesswork out. Simply download the Bumble app to
find people to date on Bumble Date, platonic friends through Bumble
BFF or professional connections via Bumble Bizz. The rest comes
easy: beginning today through August
18, you'll see the campaign pop-up within any of Bumble's
modes, and can swipe right to receive an OpenTable link to discover
the best meet-up spots within your city and beyond. The lists are
also explorable via OpenTable.
"People are craving connection, and partnering with Bumble to
debut curated diner guides means skipping the dreaded 'where should
we go' question and instead focusing on nailing that first
impression," said Susan Lee, Chief
Growth Officer for OpenTable. "The win-win is that this movement
for in-person socialization also supports the still-recovering
dining scene."
"At Bumble, we're fueled by bringing people together to build
genuine connections across every stage of their life: dating,
making friends and professional connections," said Olivia Yu, Bumble's Global Vice President of
Partnerships. "We saw great feedback from our community following
our partnership with OpenTable last fall, where we announced 2021's
100 Best Restaurants for a Date in America. We couldn't wait to
partner with OpenTable again and hope that these lists make it
easier for those within our community to find the perfect place to
meet, no matter the type of relationship they're looking for."
Whether seeking a platonic, professional or romantic
relationship, OpenTable's lists, backed by over 13.6 million diner
reviews, have something for everyone.
Take it Offline: A Romantic Relationship
Americans are
single and ready to mingle: of those looking for new connections,
34% are especially ready to find a romantic partner. In addition,
39% want to find a partner but don't know where to start and 29%
need help figuring out where to go/what to do after making that
initial connection. OpenTable's 100 Best Restaurants for a Date in
America features intimate spots that diners rate highly for date
night.
If you're married, in a relationship or you're simply not
interested in dating, you can turn off Bumble Date and only use the
Bumble app for friendship-finding or business networking.
Take it Offline: A Budding BFF
Of those seeking out
new connections, over half (60%) are hot on forming new
friendships. Of those, 46% say forming relationships as an adult is
hard and 38% need to put themselves out there. Luckily, OpenTable's
100 Best Restaurants for a Friend Date in America is the perfect
planning aid to help take the plunge – these are the places diners
rank highest for casual get-togethers.
Take it Offline: A Professional Contact
With work and
life blending in new ways, it's time business and pleasure do the
same. 34% of Americans looking to grow their social circles are
specifically eager to expand their network. OpenTable's 100 Best
Restaurants for a Business Meeting in America is the perfect place
to select a first-time networking meet-up – ideal because nearly ⅔
adults (63%) say meeting up with a new professional contact should
take place over food or drinks.
To discover more restaurants on the OpenTable network, visit
OpenTable.com or the OpenTable app. Bumble is free and widely
available in the App Store and Google Play.
Survey Methodology
OpenTable partnered with
YouGov on July 19-20, 2022 to survey
1,145 adults (aged 18+) online within the U.S., of whom 919
indicated they are interested in seeking out new connections,
whether a romantic partner, friend, or professional contact. The
figures have been weighted and are representative of all U.S.
adults (aged 18+).
100 Best Restaurants Methodology
OpenTable's
100 Best Restaurants for a Date in America, 100 Best Restaurants
for a Friend Date in America and 100 Best Restaurants for a
Business Meeting in America lists are generated from over 13.6
million verified OpenTable diner reviews collected
between June 1, 2021 and May 31,
2022. All restaurants with a minimum "overall" score and
number of qualifying reviews were included for consideration. The
overall score is made up of unique data points, such as overall
diner rating, user klout, total number of reviews, and regional
overall rating. Qualifying restaurants were then scored and sorted
according to the percentage of reviews, for which "romantic" "good
for groups" and "good for business meals," respectively, was
selected as a special feature.
About OpenTable
OpenTable, part of Booking Holdings,
Inc. (NASDAQ: BKNG), connects more than 1 billion people with
restaurants every year, helping power hospitality at more than
50,000 restaurants, bars, wineries, and other venues across the
globe. With software that drives reservations, experiences,
payments, guest insights and operations, OpenTable enables
restaurants to run their most successful business yet.
About Bumble app
Bumble, the women-first dating and
social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects
people across dating (Bumble Date), friendship (Bumble BFF) and
professional networking (Bumble Bizz). Bumble is built on the
importance of equitable relationships and how crucial they are to a
healthy, happy life. They've built their platform around kindness,
respect, and equality – and their community plays an important part
in that. Bumble holds its users accountable for their actions and
does not allow any form of hate, aggression, or bullying. Bumble is
free and widely available in the App Store and Google Play.
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SOURCE OpenTable, Inc.