Avid Helps NBA Champions Golden State Warriors Score a Slam Dunk
May 27 2016 - 3:14PM
Avid® (Nasdaq: AVID) today announced that NBA Western Conference
finalists and 2015 NBA champions, the Golden State Warriors, have
invested in the Avid MediaCentral™ Platform to power their
fast-turnaround, multiplatform media operations. By embracing Avid
Everywhere™, the team’s production staff are able to collaborate
from everywhere to efficiently produce Emmy Award-nominated content
to support the Oakland, California-based team as it battles the
Oklahoma City Thunder in the Western Conference finals.
The Warriors’ media production arm, Warriors Studio, produces a
wide range of content including commercials, online video content
for warriors.com and social media platforms, and video content for
in-stadium entertainment at Oracle Arena. Operating from three
separate locations, reporting from away games, managing huge
volumes of footage, and creating content for multiple distribution
platforms presented significant challenges to the team. Senior
Executive Producer Paul Hodges turned to Avid based on his
experience using Avid solutions while working for MLB’s San
Francisco Giants.
“With the MediaCentral Platform, everything is centralized so
multiple editors can work on the same content for different
platforms, while everything is automatically transcoded in the
background,” said Hodges. “We can now hire freelance editors even
if they’re 300 miles away, and production staff on the road can
quickly access content in our archives remotely. We’re a small
studio doing the work of a huge facility with Avid as our
backbone.”
With their new workflow powered by the MediaCentral Platform,
and integrated with assistance from Cutting Edge audio and video
group, the Golden State Warriors have successfully elevated the
quality of their productions, and in turn, the size of their
audience. The production team was recently nominated for four Emmy
Awards, while NBA TV aired one of its recent shows internationally,
reaching an audience of 19.1 million subscribers.
“Avid Everywhere addresses the critical challenges that sports
teams like the Golden State Warriors face, enabling production
teams in remote locations to collaborate as if they’re in the same
studio, and simplifying the process of creating content for
multiple platforms,” said Jeff Rosica, senior vice president, chief
sales & marketing officer, Avid. “With the MediaCentral
Platform, the team at Warriors Studio is able to create, manage and
distribute world-class content from their modest facilities to
support the Warriors as they vie for a place in the NBA
Finals.”
Warriors Studio’s workflow consists of Avid Artist, Media and
Storage Suite solutions. The production team uses Media | Director
to efficiently ingest content from multiple cameras, while Avid
Airspeed® is the primary ingest point for any tape-based and
over-the-air media. Avid Interplay® | MAM media asset management
system is used to add metadata and tag content, making it easy to
browse, retrieve and repurpose. According to Hodges, sports teams
don’t have the luxury of archiving content as everything remains
relevant, making metadata and tagging capabilities critical for
retrieving content.
Avid Media Composer® | Cloud enables editors to work remotely
from different locations, while Avid shared storage enables
multiple editors to work on the same pool of content for different
distribution platforms, including Snapchat, Instagram, Facebook,
Twitter, YouTube, Vimeo, and the Warriors’ website. In future,
Hodges plans to use Media | Distribute to automate the process of
preparing and delivering content to multiple platforms. The team
also uses the industry-standard Avid Pro Tools® digital audio
software for sound editing and mixing.
About AvidThrough Avid Everywhere™, Avid
delivers the industry's most open, innovative and comprehensive
media platform connecting content creation with collaboration,
asset protection, distribution and consumption. Media
organizations and creative professionals use Avid solutions to
create the most listened to, most watched and most loved media
in the world—from the most prestigious and award-winning feature
films, to the most popular television shows, news programs and
televised sporting events, as well as a majority of today’s most
celebrated music recordings and live concerts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Avid NEXIS™,
Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®.
For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed,
MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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