Amazon Starts a Hair Salon
By Dave Sebastian
Amazon.com Inc.'s latest addition to its sprawling business: a
The e-commerce giant on Tuesday said it is starting Amazon Salon
in London, in an area near the company's corporate office. Amazon
said the salon will initially be open to its employees before it is
available for the public in the coming weeks.
Elena Lavagni, the owner of the independent salon Neville Hair
& Beauty, will provide hair care and styling services at the
salon, the company said. The establishment will occupy two floors
and more than 1,500 square feet on Brushfield Street in the
Spitalfields area, Amazon said.
Amazon products will be embedded in the salon. Patrons will have
access to Amazon's Fire tablets for entertainment at each styling
station, and the salon's operations will involve augmented reality
hair consultations, Amazon said.
At the salon's display of hair-care products, Amazon said it
will test its point-and-learn technology, through which customers
would point at a product on a display shelf and see relevant
information on a screen. Customers can then scan a QR code that
leads to Amazon's website to purchase the product, the company
Write to Dave Sebastian at firstname.lastname@example.org
(END) Dow Jones Newswires
April 20, 2021 09:56 ET (13:56 GMT)
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