HOD HASHARON, Israel,
Sept. 24, 2015 /PRNewswire/
-- Allot Communications Ltd. (NASDAQ, TASE: ALLT), a leading
global provider of intelligent broadband solutions that empower
communication service providers to optimize and monetize their
networks, enterprises to enhance productivity and consumers to
improve their digital lifestyle, announced today the release of
Allot MobileTrends Report H2/2015, 5+1 CSP Touch Triggers for
Monetizing Customer Engagement.
The report shows how the daily online behavior of each mobile
customer can be used by CSPs to discover smarter ways to profile
their customers and to propose targeted offers. Based on user
profiles that were derived from online behavior, we identified 5+1
touch triggers for engaging customers at the right moment and in
the right context for CSP service uptake.
The touch triggers identified by our network source data and
analysis include: visits to risky sites, CSP competitor websites,
and travel sites, as well as use of OTT cloud storage, mobile
hotspots and video streaming.
Key Findings:
- On average, subscribers have 72 daily online transactions (each
with the potential to become a touch trigger).
- Males visit "malware-risky" websites 7.5 times more often than
Females, and Millennials visit these 21 times more than Baby
Boomers. Overall close to 6% of subscribers visit risky websites
daily.
- Business Users use mobile hotspots 69% more than the typical
user profile, and Millennials do this 45% more than Baby
Boomers.
- 45% of Female customers and 38% of Male customers watch video
daily.
- 70% of video consumers are light viewers who watch 1-6 clips
per day, while 8% are heavy viewers who watch 21+ clips per day.
The majority of heavy viewers are Males (54%).
"As CSPs continue their transformation into digital lifestyle
providers, business emphasis is shifting from byte-driven data
plans to personalized service plans" said Yaniv Sulkes, AVP Marketing at Allot
Communications. "By analyzing their customers' daily interactions
with the network, CSPs will be better equipped to understand user
diversity, and to offer relevant services to each customer at the
most opportune moment for uptake."
Our report methodology included datasets covering millions of
mobile transactions and taken on a given day from four Tier-1
operators around the world, during July
2015.
About Allot Communications
Allot Communications Ltd.
(NASDAQ, TASE: ALLT) empowers service providers to monetize and
optimize their networks, enterprises to enhance productivity and
consumers to enjoy an always-on digital lifestyle. Allot's market
leading solutions identify and leverage network intelligence to
analyze, protect, improve and enrich mobile, fixed and cloud
service delivery and user experience. Allot's unique blend of
innovative technology, proven know-how and collaborative approach
to industry standards and partnerships enables network operators
worldwide to elevate their role in the digital lifestyle ecosystem
and to open the door to a wealth of new business opportunities. For
more information, please visit www.allot.com.
Forward Looking Statement
This release may contain
forward-looking statements, which express the current beliefs and
expectations of Company management. Such statements involve a
number of known and unknown risks and uncertainties that could
cause our future results, performance or achievements to differ
significantly from the results, performance or achievements
expressed or implied by such forward-looking statements. Important
factors that could cause or contribute to such differences include
risks relating to: our ability to compete successfully with other
companies offering competing technologies; the loss of one or more
significant customers; consolidation of, and strategic alliances
by, our competitors, government regulation; lower demand for key
value-added services; our ability to keep pace with advances in
technology and to add new features and value-added services;
managing lengthy sales cycles; operational risks associated with
large projects; our dependence on third party channel partners for
a material portion of our revenues; and other factors discussed
under the heading "Risk Factors" in the Company's annual report on
Form 20-F filed with the Securities and Exchange Commission.
Forward-looking statements in this release are made pursuant to the
safe harbor provisions contained in the Private Securities
Litigation Reform Act of 1995. These forward-looking statements are
made only as of the date hereof, and the company undertakes no
obligation to update or revise the forward-looking statements,
whether as a result of new information, future events or
otherwise.
Contacts
Allot Communications
Sigalit Orr | Director of
Marketing Communications and Analyst Relations
+972.9.761.9171| sorr@allot.com
Merritt Group, Inc.
Melissa Chadwick l Merritt
Group, Inc.
571-382-8513 l chadwick@merrittgrp.com
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SOURCE Allot Communications Ltd.