Adobe Stock Launches Worldwide
June 16 2015 - 12:02AM
Business Wire
Integration into Creative Cloud Gives Adobe the Edge in $3
Billion Global Stock Image Market
Adobe (Nasdaq:ADBE) today launched Adobe Stock, the industry’s
first stock content service to be integrated directly into the
content creation process and the tools creatives use every day.
Available through Adobe Creative Cloud, this new service radically
simplifies buying and using stock content, including photos,
illustrations and graphics.
“Adobe Stock extends Creative Cloud’s value as a vibrant global
marketplace,” said David Wadhwani, senior vice president, Digital
Media, Adobe. “Eighty-five percent of customers who purchase stock
images use Adobe creative tools. The deep integration with our
latest Creative Cloud desktop apps, including Photoshop and
InDesign, makes buying and using stock photos incredibly easy. At
the same time, our customers – the best photographers and designers
on the planet – will have the opportunity to contribute millions of
new photos and images to Adobe Stock. This is really going to raise
the bar in the world of stock content.”
Adobe Stock, a curated collection of 40 million-and-growing
high-quality images, is deeply integrated into the latest releases
of Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and
After Effects CC. Designers can launch Adobe Stock directly within
CC desktop software, add watermarked images to their Creative Cloud
Libraries, and then access and work with images across multiple
desktop tools. When creatives are ready to license the image for
finished work, they can do it directly within the desktop software
they are working in. Thanks to Creative Cloud’s signature
CreativeSync technology, all edits made on a watermarked image are
automatically applied to the newly licensed image, saving hours of
potential rework.
Adobe Stock is also available as a standalone stock service,
stock.adobe.com, where designers and marketers, who are not yet
Creative Cloud members, can download, purchase and sell stock
images.
The launch of Adobe Stock shakes up the $3 billion global stock
image market, as Adobe customers are active contributors to stock
image services and regular purchasers of stock content. An
estimated 85 percent of creatives who buy stock content use Adobe
tools; and more than 90 percent of stock content sellers use Adobe
software in the preparation of their photos and images. Adobe Stock
is based on the acquisition of stock content provider Fotolia,
earlier this year.
In addition to utilizing the Adobe Stock service, creatives can
contribute work to Adobe Stock, accessing a worldwide community of
motivated stock content buyers. Adobe also announced it will offer
industry-leading rates to photographers and designers contributing
content to Adobe Stock.
Key features of Adobe Stock include:
- Easily manage, work with and
purchase stock content. Designers can launch Adobe Stock
directly within CC desktop software, add watermarked images to
Creative Cloud Libraries and then access and work with images
across multiple desktop and mobile tools. When creatives are ready
to license the image for finished work, they can do it directly
within the CC desktop software application. Designers can also edit
a watermarked image in an application like Photoshop CC and, when
licensed, these edits are automatically applied to the purchased
full-resolution image.
- High-impact creative content for
print, web or mobile app projects. Adobe Stock is an extensive
marketplace of over 40 million photos, illustrations and graphics,
covering virtually every subject. Whether it’s finding a standout
image of a Scottish castle for a tourist brochure; a beach
volleyball game for a sports web site; or an illustration of a
restaurant menu for a mobile app, Adobe Stock has a huge selection
of possibilities. Adobe also plans to add new stock content
categories in the coming months, leveraging Adobe customers’
unrivalled reach and experience across creative fields.
- Simple and flexible pricing
plans. Flexible purchase options enable creatives and marketers
to buy single images, as they need them, or purchase a monthly
plan. Saving up to 40 percent, Creative Cloud members get the best
value when they add an Adobe Stock annual plan option to their
Creative Cloud membership. A first for the stock image industry,
creatives who sign up for a 10-images-per-month plan can “rollover”
unused images for up to a year (most month-to-month stock
subscription plans require creatives to use all images each month
or lose them). For customers who are not Creative Cloud members, a
standalone Adobe Stock service offers single-image pricing, as well
as month-to-month and annual membership plans.
Pricing and Availability
Adobe Stock (stock.adobe.com) is available today in 36 countries
and 13 languages. Pricing for Creative Cloud individual and team
customers is $9.99 for a single image; $29.99 per month for 10
images monthly (with rollover of unused images); and $199 per month
for 750 images monthly. Separate pricing is available for Adobe
Stock customers who are not Creative Cloud members.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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Adobe Systems IncorporatedMarissa Lee,
415-832-5378mmarlee@adobe.comorEdelmanNicole Dorsa,
650-762-2972nicole.dorsa@edelman.com
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