New Plantronics Discovery 665 Bluetooth Headset with AudioIQ Reduces Background Noise Up To 50 Percent LAS VEGAS, Consumer Electronics Show, Jan. 8 /PRNewswire-FirstCall/ -- Plantronics today introduced the new Discovery(TM) 665 Bluetooth(R) Headset with AudioIQ(R), the industry's first DSP (digital signal processing) sound technology to automatically optimize audio levels on both sides of every call -- significantly increasing clarity for mobile phone callers, as well as for the listener on the other end of conversations. (Photo: http://www.newscom.com/cgi-bin/prnh/20070108/SFM012 ) Plantronics will demonstrate its new AudioIQ technology and complete headset portfolio during the Consumer Electronic Show (CES) at the Las Vegas Convention Center, January 8-11, 2007 at the Plantronics Booth #30333, South Hall. Leveraging Plantronics' 40-plus years of sound innovation, AudioIQ makes wireless conversations effortless and pleasant, regardless of the environment. For incoming calls, AudioIQ automatically adapts to background noise levels - from a quiet taxi to a noisy city street - and intelligently improves the receive quality, clarity and volume level. For outgoing calls, AudioIQ reduces background noise for listeners up to 7-8 decibels, or by approximately 50 percent. It also minimizes interference from artifacts such as speech distortions to maintain exceptionally clear voice intelligibility. "AudioIQ goes beyond making conversations sound great -- it's about making communications easier and more natural for people on both sides of a call. Long gone are the days when mobile phones users are forced to seek out a quiet location to answer an important call," said Renee Niemi, general manager & vice president of Mobile & Entertainment for Plantronics. "By incorporating AudioIQ into Plantronics' new Bluetooth headsets, we are delivering optimal communications capabilities alongside our incomparable style and comfort." Plantronics Discovery 665: The Road Warrior Companion The new Plantronics Discovery 665 Bluetooth headset with AudioIQ, based on the Plantronics Discovery 655, is ideally suited for road warriors and in-car use. After conducting extensive research focused on headset usage in the car and while traveling, Plantronics developed a unique charging and storage system for automobiles that also includes a new visual indicator for incoming calls. In addition, the Discovery 665 includes Plantronics' new QuickPair(TM) technology, which greatly simplifies the Bluetooth setup process for consumers by automatically initiating pairing mode (when powered) if no device history is present. Once paired successfully, the Bluetooth headset stays on for instant use. If not paired successfully, the headset automatically shuts off after 10 minutes; when powered again automatically goes into pairing mode until successfully paired with a Bluetooth capable phone. To further ensure a 'painless' pairing process for consumers, Plantronics recently launched its interactive online pairing guide: http://www.plantronics.com/easytopair. "Personal technology should be intuitive and help consumers simplify their lives," added Niemi. "Plantronics is taking steps towards this with QuickPair and other technologies innovations that make headset setup and use extremely easy." The Plantronics Discovery 665 will be available for $149.95 (msrp) at major retailers and http://www.plantronics.com/ in February 2007. Features and accessories include: -- AudioIQ, which clarifies incoming speech and reduces outgoing background noise by up to 50% -- Convenient charging and storage system targeted for use in the automobile -- Visual call indicator and low battery indicator -- Ultra-light, sophisticated design and customizable eartips for complete wearing comfort In addition, the Plantronics Discovery 655, introduced in July 2006, will now also feature both AudioIQ and QuickPair technology. The Discovery 655 has an MSRP of $149.95 and is available at major retailers and http://www.plantronics.com/. To experience and learn more about AudioIQ technology and Plantronics Bluetooth headsets, please visit: http://www.plantronics.com/ces2007. Highlights of the Plantronics booth #30333 at CES will also include: -- Plantronics Discovery 640E: Combining cutting-edge technology and design, this wireless headset provides great comfort and convenience and includes an innovative charging system. With multipoint technology, you can seamlessly switch between two Bluetooth audio devices. -- Plantronics Explorer(TM) 330: Enjoy comfortable, simple wireless freedom with the Plantronics Explorer 330 Bluetooth headset. Easy to use and easy to wear, the Explorer 330 lets you talk all day with a comfortable fit. -- Plantronics Explorer 340/350: Designed for comfortable all-day wear, both of the headsets provide up to eight hours of use and offer versatile charging accessories to fit every lifestyle. A single button provides one-touch access to call control features for a true hands- free experience. -- Plantronics Pulsar(R) 590E: The Plantronics Pulsar 590E Bluetooth Stereo Headset builds on the success of the Pulsar 590A to deliver the ultimate in wireless stereo sound. Users can seamlessly switch between conversations and music on a Bluetooth enabled phone that utilizes the A2DP profile. About Plantronics In 1969, a Plantronics headset carried the historic first words from the moon: "That's one small step for man, one giant leap for mankind." Since then, Plantronics has become the headset of choice for mission-critical applications such as air traffic control, 911 dispatch, and the New York Stock Exchange. Today, this history of Sound Innovation(TM) is the basis for every product we build for the office, contact center, personal mobile, entertainment and residential markets. The Plantronics family of brands includes Plantronics, Altec Lansing, Clarity, and Volume Logic. For more information, go to http://www.plantronics.com/ or call (800) 544-4660. NOTE: Altec Lansing, AudioIQ, Clarity, Plantronics, Plantronics Discovery, Plantronics Explorer, Pulsar, QuickPair, Sound Innovation, and Volume Logic are trademarks or registered trademarks of Plantronics, Inc. The Bluetooth(R) word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Plantronics, Inc. is under license. All other trademarks are the property of their respective owners. Press Contacts: Jennifer Shanks Kristin Bleier Plantronics, Inc. The Hoffman Agency 831-458-7084 408-975-3031 http://www.newscom.com/cgi-bin/prnh/20070108/SFM012 http://photoarchive.ap.org/ DATASOURCE: Plantronics, Inc. CONTACT: Jennifer Shanks of Plantronics, Inc., +1-831-458-7084, or ; or Kristin Bleier of The Hoffman Agency, +1-408-975-3031, or Web site: http://www.plantronics.com/

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