EGG Enero Group Ltd

Hotwire, the global communications agency, has won a three-way pitch to become the retained global agency for leading hostel-booking platform, Hostelworld.

The comms brief means Hotwire’s consumer teams in the UK, U.S. and Australia will be developing and launching integrated creative to raise mass consumer attention of the brand and hostelling as a top travel choice. Underpinning creative activations will be influencer relations, content creation, thought leadership and crisis comms support across the three markets. Additionally, Hotwire’s European offices will work on creative projects and support in-market initiatives.

Marek Mossakowski, Global Head of Brand at Hostelworld, says, “Hotwire impressed us with their sharp, focused direction building on our already powerful brand proposition of Meet The World. It is very hard sourcing global talent across multiple markets. We believe this is one of Hotwire’s key strengths and are very excited to be working with them.”

Emma Hazan, Global Head of Consumer at Hotwire, says: “We pride ourselves on working with innovative brands. Hostelworld isn’t just the market leader – it is a brand that is constantly looking at new ways to stand out. We will be working closely with the Hostelworld team globally on fresh, integrated campaigns that take their brand proposition to an even wider audience – demonstrating that hostels offer amazing opportunities for all types of travellers that want both quality accommodation and great experiences.”

With this win, Hotwire adds to its growing global experience in the travel sector, with other clients including HomeAway, Agoda, Travelex, Kayak, Hotels.com and Explore. Over the last year, Hotwire has won multiple awards for its work with Travelex including PRCA and Travel Marketing Awards.

Notes to editorsFor more information, please email amy.ronge@hotwireglobal.com or call 0207 608 4642.

About HotwireHotwire, the global communications agency, helps CMOs better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 22 locations including the UK, US, France, Germany, Spain, Italy and Australia, together with co-branded partners Yellow Communications in the Netherlands and Belgium, Active DMC in the Middle East and VIANEWS in Brazil, as well as other affiliate partners. For more information, please visit www.hotwireglobal.com.

About EneroHotwire is wholly owned by Enero Group Limited, a company listed on the Australian Securities Exchange (ASX:EGG). The Enero Group is a boutique network of marketing and communications businesses that include BMF, CPR, Orchard Marketing, Frank PR, Hotwire, Naked Communications, OB Media, Precinct, The Digital Edge and The Leading Edge. For more information, please visit www.enero.com.

About HostelworldHostelworld Group is the leading global hostel-booking platform with Hostelworld, Hostelbookers and Hostels.com in its portfolio operating in 19 different languages. Connecting young travellers with hostels around the world, Hostelworld has over 8 million reviews across 35,000 properties in more than 170 countries. Hostelworld’s customers aren’t your average tourists; they crave experiences not souvenirs and want to be in the heart of the action. They want to Meet The World, and it’s the social nature of hostels that facilitates their travel adventures.

The Hostelworld Group went public in November 2015, listing on the main London and Dublin stock exchanges. Headquartered in Dublin, Hostelworld has offices around the world in London, Shanghai, Sydney and Seoul, and was recently recognised as a Best Workplace for 2016 by the Great Place To Work Institute.

Media Contact

Christine Penwellchristine.penwell@hotwireglobal.com415-820-4160