NASCAR.COM Offers Daytona 500 Video Downloads on the iTunes Store
February 16 2007 - 4:49PM
PR Newswire (US)
Expanded Highlights and Post-Race Interviews Available on iTunes
for $1.99 ATLANTA, Feb. 16 /PRNewswire/ -- NASCAR.COM, the premier
online destination for NASCAR fans, today announced that race fans
will be able to download video highlights of the 2007 Daytona 500
from the iTunes(R) Store (http://www.itunes.com/). Video highlights
of the race, viewable on a computer or iPod(R), will be available
as a download from iTunes for $1.99 the day after the race. The
highlights will be produced by NASCAR.COM, a division of Turner
Sports New Media, and will capture the action from green flag to
checkered flag along with interviews from drivers following the
action. The video download gives race fans the ability to relive
the key action of The Great American Race, in addition to listening
in on key radio communications between drivers and crew chiefs as
they battle for this season's most prestigious title. "We're
thrilled to have the opportunity to provide NASCAR fans with this
unique ability to take a piece of the Daytona 500 with them
anywhere on their iPods," said Dennis Quinn, executive vice
president, business development, Turner Broadcasting System, Inc.
"It's yet another way for NASCAR fans to follow their favorite
drivers and relive all the excitement of America's most famous
race." "Over the past year iTunes has given sports fans the ability
to download highlights from the country's most popular sporting
events," said Eddy Cue, Apple's vice president of iTunes. "We're
excited to provide Daytona 500 downloads to our customers and think
NASCAR fans everywhere will jump at the chance to own video
highlights of this year's race." In its second year providing
NASCAR highlights as a digital download, iTunes will be offering
fans a NASCAR NEXTEL Cup Series Season Pass for $19.99 where
highlights from each of this season's 36 NASCAR NEXTEL Cup Series
races will be automatically downloaded when they become available
the day after each race. The iTunes Store features the world's
largest catalog with over four million songs, 350 television shows
and over 400 movies. The iTunes Store has sold over two billion
songs, 50 million TV shows and over 1.3 million movies, making it
the world's most popular online music, TV and movie store. Turner
Sports New Media (TSNM), the interactive division of Turner Sports,
Inc., acquired all of NASCAR's interactive rights in October 2000
and became the exclusive producer of NASCAR.COM in January 2001.
One of the fastest growing sports Web sites, NASCAR.COM is home to
broadband news coverage, fantasy games and the NASCAR.COM
SuperStore. The site consistently ranks among the top league sites
and was named one of the best sports Web sites on the Internet by
BusinessWeek (October 2005). Through September 2006, the site
averaged 3.9 million unique users per month during the 2006 NASCAR
season. Additionally, multimedia usage on NASCAR.com is up 40% over
2005. In 2003, NASCAR.COM was awarded an Emmy(R) by the National
Television Academy for its TrackPass - PitCommand application.
Turner Broadcasting System, Inc., a Time Warner company, is a major
producer of news and entertainment product around the world and the
leading provider of programming for the basic cable industry.
DATASOURCE: Turner Broadcasting System, Inc. CONTACT: Leigh Arwood
of Turner Network Sales, +1-404-827-3907, or , or Megan Weems of
Turner Sports, +1-404-827-0297, or , or Derrick Mains of Apple,
+1-408-974-6264, or Web site: http://www.turner.com/
http://www.nascar.com/ http://www.apple.com/itunes
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