Inuvo Announces Enhanced CTV Audience Discovery & Premium Inventory
April 12 2023 - 8:30AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial
intelligence (AI) marketing technology serving brands and agencies,
today announced a 63% increase in quarter-over-quarter client
growth for Connected TV (CTV) powered by its IntentKey® AI
technology from Q1 2022 to Q1 2023. This continues the strong
year-over-year trend coming off a 104% increase from ’21-’22. CTV,
the delivery of video content through devices such as smart TVs,
gaming consoles, and streaming devices, has revolutionized the way
viewers watch television.
The IntentKey deduces just-in-time reasons why
CTV viewers are engaging with content. These reasons become
actionable household-level insights produced exclusively by Inuvo.
This technology is designed to interact with the unknown individual
in front of the screen through advertising the AI decides to show.
The quarter-over-quarter growth is a strong indication of the value
Inuvo delivers to its advertiser clients – higher conversion rates,
lower wasted impressions, and ultimately a better return on
investment.
Richard Howe, CEO of Inuvo, commented, “Our AI
technology has determined that a vast majority of CTV conversions
occur within the first 24 hours of expressed intent. Using this
advanced AI, we can now effectively understand the needs, emotions,
and intent of CTV audiences in real-time at the household level.
For advertisers, this means their ads can be displayed to CTV
audiences who have the highest level of intent as soon as it is
expressed.”
According to eMarketer, CTV has become an
essential medium within the overall mix of channels expecting the
overall market size to double over the next five years calling it
the “fastest growing format” in their ad spending forecast.
However, up to this point, many advertisers have struggled to take
full advantage of this growth due to a lack of intelligence
associated with audience discovery. Consequently, consumers often
see repetitive commercials or ones that are ill-aligned with their
interests.
CTV was Inuvo’s fastest growing channel this
past year and its surge has provided the company with even better
access to premium inventory. “With our technology and audience
discovery advantage, we aim to significantly outpace the
already-rapid growth of the CTV sector overall,” concluded Mr.
Howe.
For more information on Inuvo’s CTV offerings, please visit
www.inuvo.com/ctv.
About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market
leader in Artificial Intelligence built for advertising. Its
IntentKey AI solution is a first-of-its-kind proprietary and
patented technology capable of identifying and actioning to the
reasons why consumers are interested in products, services, or
brands, not who those consumers are. To learn more, visit
www.inuvo.com.
Safe Harbor / Forward-Looking
Statements
This press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
risks and uncertainties that may cause actual results to differ
materially, including, without limitation risks detailed from time
to time in our filings with the Securities and Exchange Commission
(the “SEC”), and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. You are urged to carefully review and consider
any cautionary statements and other disclosures, including the
statements made under the heading Annual Report on Form 10-K for
the fiscal year ended December 31, 2022 as filed on March 10, 2023
and our other filings with the SEC. Additionally, forward
looking statements are subject to certain risks, trends, and
uncertainties. Inuvo cannot provide assurances that the assumptions
upon which these forward-looking statements are based will prove to
have been correct. Should one of these risks materialize, or should
underlying assumptions prove incorrect, actual results may vary
materially from those expressed or implied in any forward-looking
statements, and investors are cautioned not to place undue reliance
on these forward-looking statements, which are current only as of
this date. Inuvo does not intend to update or revise any
forward-looking statements made herein or any other forward-looking
statements as a result of new information, future events or
otherwise. Inuvo further expressly disclaims any written or oral
statements made by a fourth party regarding the subject matter of
this press release. The information, which appears on our websites
and our social media platforms is not part of this press
release.
Inuvo Company Contact:Wally RuizChief Financial
OfficerTel: (501) 205-8397wallace.ruiz@inuvo.com
Investor Relations:David Waldman / Natalya
RudmanCrescendo Communications, LLCTel: (212)
671-1020inuv@crescendo-ir.com
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