Fresh Vine Wine Continues Retail Growth with Raley's Grocery Stores
August 16 2022 - 9:00AM
Fresh Vine Wine, Inc. (NYSE American: VINE), the premier producer
of lower carb, lower sugar, and lower calorie premium wines in the
United States, today announced that its Fresh Vine Wine Chardonnay
varietal will be available on display for sale at the more than 120
Raley’s grocery stores across the western U.S., including Raley's,
Bel Air, Nob Hill Foods, and Raley's O-N-E Market stores. In
addition, Fresh Vine Wine’s Pinot Noir varietal will also be
available in the majority of the stores.
“We are proud to partner with Raley's, helping
expand their product offerings providing consumers in the
fast-growing health-conscious category our premium wines that offer
an affordable luxury without compromising taste,” said Rick Nechio,
Interim Chief Executive Officer. “We are extremely pleased that
Raley’s has chosen to introduce Fresh Vine Wines’ premium varietals
to its loyal customer base. With the addition of Raley’s, Fresh
Vine Wine strengthens its retail distribution in the western
U.S.”
With the addition of the over 120 Raley’s stores,
Fresh Vine Wine has added 2,145 new Points of Distribution (PODs)
in the last 90 days for its premium wines, retailing from $14.99 to
$24.99. Direct to Consumer marketing efforts continue to
strategically support retailer availability.
Raley’s is an independent, family-owned, American
grocer, growing stronger and healthier communities for over 85
years. Store operations include 121 stores under four banners:
Raley’s, Bel Air Markets, Nob Hill Foods, and Raley’s O-N-E Market
in California and Nevada. Raley’s is a division of The Raley’s
Companies. More information can be found at raleys.com.
Fresh Vine Wine's vision is
to be the leading "Better For You" brand in this emerging category,
capitalizing on the trend toward healthy living that is sweeping
the food and beverage industry. Fresh Vine Wine's strategy is to
accelerate growth by amplifying its marketing, expanding its
product offerings, and expanding its team. Fresh Vine Wine will
continue to position its core brand lineup as an affordable luxury,
between $14.99-$24.99.
Press contact – FreshVineWine@jonesworks.comIR
contact – Joeh@gregoryfca.com
About Fresh Vine Wine, Inc.Fresh
Vine Wine, Inc. (NYSE American: VINE) is a premier producer of
lower carb, lower calorie premium wines in the United States,
kicking off a 2022 growth plan following its IPO in mid-December
2021. Fresh Vine Wine's brand vision is to lead the emerging
natural and accessible premium wine category, as health trends
continue to accelerate in the US marketplace. The 2020 US wine
market was a $69 billion category. Fresh Vine Wine plans to
accelerate growth in 2022 by amplifying its marketing, expanding
product offerings, and expanding its team. Fresh Vine Wine
positions its core brand lineup as an affordable luxury, retailing
between $14.99-$24.99. Fresh Vine Wine's varietals currently
include its Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot
Noir, Rosé and Limited Reserve Napa Cabernet.
Forward-Looking StatementsThis
press release includes forward-looking statements. These
forward-looking statements generally can be identified by the use
of words such as "anticipate," "expect," "plan," "could," "may,"
"will," "believe," "estimate," "forecast," "goal," "project," and
other words of similar meaning. These forward-looking statements
address various matters including statements regarding the timing
or nature of future operating or financial performance or other
events. Each forward-looking statement contained in this press
release is subject to risks and uncertainties that could cause
actual results to differ materially from those expressed or implied
by such statement. Applicable risks and uncertainties include,
among others, the Company's ability to hire additional personnel
and to manage the growth of its business; the Company's reliance on
its brand name, reputation and product quality; the Company's
ability to adequately address increased demands that may be placed
on its management, operational and production capabilities; the
effectiveness of the Company's advertising and promotional
activities and investments; the Company's reliance on celebrities
to endorse its wines and market its brand; general competitive
conditions; fluctuations in consumer demand for wine; overall
decline in the health of the economy and consumer discretionary
spending; the occurrence of adverse weather events, natural
disasters, public health emergencies, or other unforeseen
circumstances that may cause delays to or interruptions in the
Company's operations; risks associated with disruptions in the
Company's supply chain for grapes and raw and processed materials;
the impact of COVID-19 and its variants on the Company's customers,
suppliers, business operations and financial results; disrupted or
delayed service by the distributors the Company relies on for the
distribution of its wines; the Company's ability to successfully
execute its growth strategy; the Company's success in retaining or
recruiting, or changes required in, its officers, key employees or
directors; the Company's ability to protect its trademarks and
other intellectual property rights; the Company's ability to comply
with laws and regulations affecting its business, including those
relating to the manufacture, sale and distribution of wine; claims,
demands and lawsuits to which the Company may be subject and the
risk that its insurance or indemnities coverage may not be
sufficient; the Company's ability to operate, update or implement
its IT systems; the Company's ability to successfully pursue
strategic acquisitions and integrate acquired businesses; the
Company's potential ability to obtain additional financing when and
if needed; the Company's founders' significant influence over the
Company; and the risks identified in the Company's other filings
with the SEC. The Company cautions investors not to place
considerable reliance on the forward-looking statements contained
in this press release. You are encouraged to read the Company's
filings with the SEC, available at www.sec.gov, for a discussion of
these and other risks and uncertainties. The forward-looking
statements in this press release speak only as of the date of this
document, and the Company undertakes no obligation to update or
revise any of these statements. The Company's business is subject
to substantial risks and uncertainties, including those referenced
above. Investors, potential investors, and others should give
careful consideration to these risks and uncertainties.
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