DXN Digitalfx International, Inc.

Superior Bandwidth and Media Player Detection Designed to Increase Viewership LAS VEGAS, Aug. 5 /PRNewswire-FirstCall/ -- DigitalFX International, Inc. (AMEX:DXN), a digital communications and streaming video provider, today announced that it has deployed its much anticipated and improved Media Vault for storing and transcoding videos, now allowing for personal video messages to be viewed on newer 3G phones such as those offered by Apple and Nokia. The Media Vault is a feature of the company's flagship product, the Studio, a robust web-based streaming video and digital asset management tool. The Studio, as featured on http://www.helloworld.com/, allows users to easily broadcast and record live content over the Internet as a public, private, or pay per view session; manage all their text email as well as reply or create video email; video group chat with up to four others simultaneously; post video on demand, and video podcast and blog. Available on a monthly subscription starting as low as $9.95 per month, the Studio offers a robust and cost-effective online video communication solution that is in use by franchise organizations, entertainers, realtors, churches, schools, and individuals. Craig Ellins, chief executive officer of DigitalFX International, Inc., said, "With our improved transcoding agent underlying the Studio Media Vault, and its patent pending technology, our customers can send their streaming video messages to recipients on the newer 3G phones." "The Media Vault's transcoding capability -- its ability to convert a video into multiple media player formats and detect the viewer's player format -- has dramatically improved with this new release. Users can expect faster, stronger and more reliable media detection, resulting in more views. It also makes the management of our customers' live video streaming output and on- demand videos much easier, including the ability to insert a pre-recorded message into their live webcasts with just a click of the mouse." Ellins noted that the helloWorld(R) Studio is unique in that it offers the serious communicator a tool for being able to use streaming video on their own websites and in their own messages without all the cumbersome barriers or advertisements which are designed to divert viewers' attention away from the message or featured product. "Sites like YouTube and MySpace are fine for the younger generation, but they provide no means for creating video content. When you do post a video there, it is surrounded by ads and embarrassing pictures. More sophisticated online users desire video creation tools that don't tether you to a particular website, strip you of your content ownership rights, are easy to use, and flexible. The Studio, as showcased on helloWorld.com, offers the perfect solution for the discriminating and serious online communicator." About DigitalFX International, Inc. DigitalFX International (AMEX:DXN) is a creator of web-based products such as streaming live and on-demand video, video email and digital storage that because of their extremely low cost for the first time brings the next generation Internet revolution to individuals through its http://www.helloworld.com/, and small and medium-sized businesses via its http://www.firststream.com/. The company also develops and markets proprietary communication and collaboration services, and social networking software applications, including its flagship product, called The Studio. For more information about DigitalFX, please visit us at http://www.digitalfx.com/. To receive public information, including press releases, conference calls, SEC filings, profiles, investor kits, News Alerts and other pertinent information, please click on the following link: http://www.b2i.us/irpass.asp?BzID=1407&to=ea&s=0 DATASOURCE: DigitalFX International, Inc. CONTACT: Amy Black, President, DigitalFX International, +1-702-938-9300 Web site: http://www.digitalfx.com/ http://www.helloworld.com/ http://www.firststream.com/ http://www.b2i.us/irpass.asp?BzID=1407&to=ea&s=0

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