STRONG Outdoor to Stream March Madness™ Scores on the Streets of New York
March 20 2019 - 6:50AM
Business Wire
Demonstrates the real-time data capabilities of
its digital New York taxi signage network
STRONG Outdoor, a Ballantyne Strong Inc. (NYSE American: BTN)
company, today announced that it will be streaming live
game scores for the NCAA Division I Men’s Basketball
Tournament on its next-generation digital tops for the duration of
the tournament.
NCAA tournament scores will be streamed real-time
from STRONG Outdoor’s cloud-based advertising server
to each of its 300 digital tops via high-speed 4G
data network. The scores will be interleaved with full-motion
advertisements.
“I’m excited to demonstrate the depth of STRONG’s
digital capabilities by streaming real-time sports scores on
our outdoor digital advertising network. We look
forward to keeping New Yorkers up to date during this exciting time
of the year in sports,” said Ian Greenberg, President of STRONG
Outdoor.
About Ballantyne Strong, Inc. and Strong Outdoor
Founded in 1932, Ballantyne Strong, Inc. (NYSE American:
BTN) is a global leader in digital media solutions and cinema
products and services. Through its wholly-owned
subsidiaries, Ballantyne Strong, Inc. is responsible for tens
of thousands of signs and screens globally. Strong Outdoor
controls nearly half of the taxi top advertising inventory in
the New York City market with 300 next-generation digital
tops and over 3,300 traditional tops. Our digital tops garner over
43.2 million impressions per day in the coveted New York City
market.
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version on businesswire.com: https://www.businesswire.com/news/home/20190320005183/en/
Ian Greenbergian@strongoutdoor.com
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