Inter&Co presents new brand and consolidates position as financial Super App
December 20 2023 - 8:10AM
Inter&Co has a new brand to reflect the company's evolution.
Three years after its last rebranding, the institution is unveiling
a new logo, consolidating its position as a financial Super App and
a smarter financial choice for more than 30 million clients in
Brazil and the United States.
The new branding aim to support the company's
business plan to reach 60 million customers by 2027, achieving an
efficiency rate of 30% and a return on equity of 30% during the
same period. The company's official website (www.inter.co/en/us) is
already live with the updates and a new version of the Super App is
available for download. Both have the brand’s more modern look and
feel.
“In 2015, we launched Brazil’s first digital
bank and transformed people's relationship with banks and the
financial system by offering a fairer alternative. Looking to the
future, we want to break down more barriers and change the way
people deal with money. The financial Super App is the solution we
have found to fulfill this goal, as well as bringing Inter's main
attributes: we connect our customers with the digital world and
offer the best tools for them to use money in a smarter way,” says
Inter&Co's CEO, João Vitor Menin.
NEW LOGO
To build the brand's new visual identity,
Inter&Co collaborated with Polar, elected the best Brazilian
design studio in 2023 by the Latin American Design Awards, and
Plau, one of the country's leading typography offices. In addition
to the company's name, the new logo will feature a symbol for the
first time, with seven elements representing the seven business
verticals (banking, shopping, investments, credit, insurance,
global services and loyalty).
“This is a symbol that communicates growth, it
is the representation of a financial life that is expanding. We
offer multiple possibilities connected in a financial Super App,
which allows people to make better choices and get closer to
realizing their dreams,” says Inter&Co's Branding Director,
Andrea Nocciolini Costa. “In a world with little financial culture,
we want to show that offering integrated products, such as paying
bills, saving, investing, shopping, taking care of your health and
traveling, allows you to use money more efficiently,” she adds.
Throughout 2024, Inter&Co will launch
marketing campaigns designed to establish the financial Super App
category in Brazil. The aim is to communicate the company’s key
attributes, such as partnership, trust, technology, convenience and
growth.
About Inter&Co,
Inc. Inter&Co, Inc. is the holding company of
Banco Inter (Inter) and indirectly holds all of Banco Inter’s
shares. Inter is the premier Super App in Brazil, providing
financial and digital commerce services to over 30 million clients.
Inter&Co Payments offers a Global App platform and services in
the US through partnerships with other financial institutions.
Together, Inter and Inter&Co Payments provide a complete range
of solutions in investments, credit, insurance, and cross-border
services, as well as a marketplace that brings together top
retailers in Brazil and the United
States. Contact: Ideal for
Inter&Co M +1 831 818 2893 / +1 213 631
5437 IdealUS@ideal.pr
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