Holley’s Robust Portfolio of Safety Solutions on Display at PRI 2023
December 06 2023 - 9:00AM
Business Wire
Company’s Stilo®, Simpson®, HANS® and
RaceQuip® brands cover the diverse needs of racing
enthusiasts
Holley Inc. (NYSE: HLLY), a leader in automotive aftermarket
performance solutions, is demonstrating its continued commitment to
advancing safety in motorsports with its participation in the
Performance Racing Industry (PRI) 2023 tradeshow. The company’s
Stilo, Simpson, HANS and RaceQuip brands will be on display at the
event, solidifying Holley’s stronghold on motorsports with its
best-in-class safety products.
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Holley’s RaceQuip, Stilo and Simpson
racing helmets. (Photo: Business Wire)
“We continue to position Holley to serve a broader set of
enthusiast customers, and racing is a critical part of that
strategy,” said Matthew Stevenson, President and Chief Executive
Officer, Holley. “The Holley portfolio encompasses the most trusted
brands in motorsports, including Stilo, Simpson, HANS and RaceQuip.
We’re excited to return to PRI to showcase the latest innovations
from our portfolio of racing brands that are driving the industry
forward with unparalleled protection.”
Safety Products for All Types of Racing Enthusiasts
Holley has a robust racing product portfolio designed to meet
the needs of racing enthusiasts at all experience levels and price
points. The following products are just a few of the company’s
offerings that will be on display at PRI:
- Stilo high-performance racing helmets: Widely
used by professional racecar drivers, rally drivers and other
motorsports enthusiasts, Stilo helmets are lightweight, highly
customizable and designed to meet the most rigorous safety
standards set by motorsports governing bodies.
- Simpson frontal head restraints, helmets, fire suits
and other accessories: At the forefront of safety innovation
for more than 60 years, Simpson caters to the needs of all types of
racers. Encompassing a wide array of customizable protective
equipment, Simpson safety products are engineered for optimal
comfort and mobility while keeping drivers secure at high
speeds.
- HANS devices that meet the NHRA’s new head and neck
restraint guidelines: Effective January 2024, the NHRA is
requiring use of a head and neck restraint device for drivers in
vehicles traveling 150 mph or faster (7.49 lap time or quicker).
Holley’s patented HANS devices and Hybrid racing harnesses will be
on display at PRI, and drivers attending the show can get fitted
for these safety products in the Simpson booth.
- RaceQuip helmets, belts, fire suits, seats, gloves
and shoes: Known for combining performance, protection and
affordability, RaceQuip products enhance safety for drivers
participating in karting, auto racing and other high speed
motorsports events.
In addition to its safety portfolio, Holley will also showcase
its top racing brands and performance products, including Holley
EFI® fuel injection systems, Holley® carburetors and
fuel systems, MSD® ignitions, RacePak® data
acquisition systems, Earl’s®, NOS® nitrous oxide
systems and more.
Holley Doubles Down on Strategic Racing Partnerships
Holley is pleased to announce it is continuing its partnership
with the NHRA’s Factory X series in 2024. The company will now
serve as title sponsor for the anticipated second season of the
popular drag racing category, which features the latest vehicle
technology on modern factory cars that have been manufactured since
2019. All Factory X competitors are equipped with industry-leading
Holley EFI systems to showcase the big performance and standout
speed potential of modern manual transmission, stock-type car
bodies.
Holley and the NHRA are holding a joint press conference at PRI
on Thursday, December 7 at 9:30 a.m. EST to share details about the
partnership and what it means for the future of the up-and-coming
series.
Additionally, Holley is teaming up once again with the NHRA to
ensure safety remains at the forefront of the NHRA Mission Foods
Drag Racing Series. In 2024, the company’s Simpson brand will serve
as presenting sponsor of the NHRA’s Safety Safari, the team of
first responders who support racers on track following an accident
or other safety-related event. Like many of the NHRA’s racers, the
Simpson Safety Safari relies on Simpson safety accessories
including fire suits, gloves, helmets and more, providing vital
safety protection as they respond to drivers in need.
About PRI 2023
With over 1,000 exhibitors and more than 70,000 expected
attendees, PRI is one of the largest and most important tradeshows
in the motorsports industry. The event attracts participants from
all around the world and provides a platform for manufacturers and
suppliers to showcase their latest product and technologies related
to racing and high-performance vehicles. PRI 2023 is taking place
December 7-9, 2023, at the Indiana Convention Center in
Indianapolis.
For more Holley company news, click here.
About Holley
Holley Inc. (NYSE: HLLY) is a leading designer, marketer, and
manufacturer of high-performance products for car and truck
enthusiasts. Holley offers a leading portfolio of iconic brands
that deliver innovation and inspiration to a large and diverse
community of millions of avid automotive enthusiasts who are
passionate about the performance and personalization of their
classic and modern cars. Holley has disrupted the performance
category by putting the enthusiast consumer first, developing
innovative new products, and building a robust M&A process that
has added meaningful scale and diversity to its platform. For more
information on Holley, visit https://www.holley.com.
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Media Relations Contacts: Paul Oakley,
poakley@tinymightyco.com / Rachel Withers,
rwithers@tinymightyco.com Investor Relations Contacts: Ross
Collins / Stephen Poe Alpha IR Group 312-445-2870
HLLY@alpha-ir.com
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