Super League Signs On to Support Heart-Healthy Habits
June 06 2023 - 8:00AM
Super League (Nasdaq: SLGG), a global leader in providing immersive
experiences across the world's largest metaverse gaming
platforms, is excited to work with the American
Heart Association’s Kids Heart Challenge™, and
introduce three new Heart Hero characters
into Roblox. The American Heart Association enlisted
Super League, a strategic activation partner for marquee
brands and businesses seeking to engage audiences across
metaverse platforms, to create an
initiative encouraging players of all ages to adopt
healthy habits through in-game interactions with the Heart Heroes.
The animated characters, each representing an aspect of wellness,
will appear within Race Clicker, a high-speed game that
challenges players to race against each other to reach the finish
line first.
Ann Hand, Chair and CEO of Super League Gaming,
expressed her excitement about the initiative: “We're thrilled to
bring these amazing Heart Hero characters from the Kids Heart
Challenge™ onto Roblox. By using gaming as a tool, we're able to
support the American Heart Association’s conversations around
healthy habits in an engaging and interactive way. We believe this
innovative approach has the potential to inspire our young audience
to lead healthier, more active lives, and we're excited to see the
positive impact of this integration.”
“The Heart Hero characters will engage with
players throughout the in-game experience. For each interaction
players will receive an in-game performance boost,” said Raymond
Vara, volunteer chairman of the board of the American Heart
Association and President and CEO of Hawai`i Pacific Health in
Honolulu, Hawai`i. “This is an important opportunity for the
American Heart Association to meet kids where they are to share the
benefits of mental and physical health to help them grow to reach
their full potential.”
This special, limited-time event offers players
a preview of the all-new class of Heart Heroes before their
official unveiling by the American Heart Association, an
organization dedicated to healthier lives for all. Making their
appearance on Roblox are:
- Star: who
emphasizes the importance of good sleep for heart and brain
health
- Splash: who
encourages the creation of fun, healthy meals for a strong
heart
- Bolt: who promotes
physical activity for mood enhancement, muscle strength, and brain
power
Played on Roblox, the global platform bringing
millions of people together through shared experiences, Race
Clicker rewards players for quick reflexes and persistence,
challenging them to complete the race track before time runs out.
Achieving wins boosts a player’s overall speed, leading to greater
success in the game. The Heart Hero characters are set to add a new
dimension of interaction and performance enhancement for the
players.
To learn more about Kids Heart Challenge or the
Heart Hero characters, please visit heart.org/khc.
About Super League Super League
(Nasdaq: SLGG) is a leading strategically-integrated publisher and
creator of games and experiences across the world’s largest
immersive digital platforms. From metaverse gaming powerhouses such
as Roblox, Minecraft and Fortnite, to the most popular Web3
environments such as Sandbox and Decentraland, to bespoke worlds
built using the most advanced 3D creation tools, Super League’s
innovative solutions provide incomparable access to massive
audiences who gather in immersive digital spaces to socialize,
play, explore, collaborate, shop, learn and create. As a true
end-to-end activation partner for dozens of global brands, Super
League offers a complete range of development, distribution,
monetization and optimization capabilities designed to engage users
through dynamic, energized programs. As an originator of new
experiences fueled by a network of top developers, a comprehensive
set of proprietary creator tools and a future-forward team of
creative professionals, Super League accelerates IP and audience
success within the fastest growing sector of the media industry.
For more, go to superleague.com.
CONTACTFor Super LeagueGillian
Sheldongillian.sheldon@superleague.com
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