NEW
YORK, May 8, 2023 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) Marketing Cloud's PRophet,
the first and only generative and predictive AI SaaS platform built
by and for modern PR professionals, today announced an alliance
with LexisNexis®, one of the world's leading providers
of news and business data, information and insights. This strategic
alliance with LexisNexis® will further power
PRophet's industry leading AI platform, which collectively
boasts access to upwards of 200,000 global news sources from high
authority outlets and journalists, including hyper local media,
newsletters, trade publications and blogs. The PRophet
platform ingests and analyzes millions of news articles
daily, using AI-techniques to predict journalist interest and
sentiment. Its latest generative AI writing tool,
Taylor, then drafts personalized pitches to
journalists demonstrating the highest interest in the
pitch.
LexisNexis further powers PRophet's leading
AI platform, which collectively boasts access to 200K+ news
sources.
"The current media landscape is complex, fragmented, contracting
and dynamically evolving – and client-side expectations are higher
than ever. Outdated PR practices are no longer working, and
communications pros and clients alike are tired of low open rates,
frustrated journalists, wasted time, mis-managed expectations and
poor results," said Aaron Kwittken,
founder and CEO of PRophet and CEO of Stagwell Marketing Cloud's
Comms Tech Unit. "Our alliance with LexisNexis furthers our mission
to help PR pros become more performative, predictive, and
productive Communications Engineers©."
PRophet also announced the launch of "Powered by PRophet," a
white-labeling option for PR agencies of all sizes. Customers can
now customize the PRophet platform to their own specifications and
go to market with a unique and differentiated agency-branded
platform that combines their own unique value proposition alongside
the powerful capabilities of PRophet's predictive and generative AI
capabilities.
"We're happy to offer this white-labeling option to agencies,"
added Kwittken." As a former agency leader and owner myself, I
understand how important it can be to brand, customize and
integrate proprietary technology into an agency's capabilities and
bring a new level of innovation and differentiation to
clients."
About PRophet
PRophet is the first-ever generative and
predictive AI SaaS platform designed by and for the PR community.
The platform uses AI to help modern PR professionals become more
performative, productive and predictive by generating, analyzing
and testing content that predicts earned media interest and
sentiment. PRophet was founded in 2020 by PR and marketing industry
thought leader and entrepreneur Aaron
Kwittken and is part of the Stagwell Marketing Cloud, a
suite of SaaS solutions that powers research, communications, and
media activation for in-house marketers. To learn more, visit
prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing
Cloud (SMC) is a suite of data-driven SaaS solutions built for the
modern in-house marketer. Born out of Stagwell's network of
award-winning marketing agencies, SMC's technology empowers
marketers to drive business impact by giving them intuitive tools
equipped with proprietary, actionable data. SMC's portfolio of
solutions powers strategic customer research, communications, and
media activation for brands worldwide by leveraging technology such
as generative artificial intelligence, shared augmented reality,
and more. Get your head in the cloud at
www.stagwellmarketingcloud.com.
About Stagwell
Stagwell is the challenger network
built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
13,000+ specialists in 34+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
About LexisNexis Legal & Professional
LexisNexis
Legal & Professional® provides legal, regulatory, and business
information and analytics that help customers increase their
productivity, improve decision-making, achieve better outcomes, and
advance the rule of law around the world. As a digital pioneer, the
company was the first to bring legal and business information
online with its Lexis® and Nexis® services. LexisNexis Legal &
Professional, which serves customers in more than 150 countries
with 10,500 employees worldwide, is part of RELX, a global provider
of information-based analytics and decision tools for professional
and business customers.
Media Contact
Alex
Birmingham
KWT Global
abirmingham@kwtgloblal.com
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SOURCE Stagwell Inc.