Multiyear partnership includes marketing
assets, customer experiences, and more
CHICAGO and LAS
VEGAS, May 5, 2022 /PRNewswire/ -- Caesars
Entertainment, Inc. (NASDAQ: CZR) ("Caesars") and the Chicago White
Sox today announced a partnership to make Caesars Entertainment the
Exclusive Casino Partner and to name Caesars Sportsbook an Official
Sports Betting Partner of the team. The wide-ranging collaboration
builds upon Caesars' legacy in Illinois and northwest Indiana through its offering of premium
entertainment experiences at top gaming destinations: Harrah's
Joliet, Harrah's Metropolis, Horseshoe Hammond, and Grand Victoria
Casino Elgin.
Caesars Entertainment and Caesars Sportsbook, an authorized
gaming operator of Major League Baseball, receive access to
official Chicago White Sox logos and marks, rotational LED signage,
digital and social media assets, as well as a variety of exclusive
White Sox experiences available through the industry-leading
loyalty program, Caesars Rewards. In addition, the partnership
includes prominent, TV-visible fixed signage with a right field
board featuring its premier gaming destinations and channel
lettering affixed to the top of the left field video board, one of
the first of its kind in the ballpark's branding displays.
"It's a perfect time for Caesars to align with an iconic
franchise like the Chicago White Sox," said Tom Reeg, CEO of Caesars Entertainment. "Some of
the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox
fans and sports fans across the state with the very best in sports
experiences through our world-class resorts and the recent relaunch
of the Caesars Sportsbook app now available for mobile
registration."
The White Sox will integrate Caesars Entertainment and Caesars
Sportsbook into the team's marketing efforts, team merchandise, and
experiences going forward, while also bringing exciting offers and
promotions directly to fans through the Caesars Sportsbook app.
Sports fans across Illinois can
download the newest version of the Caesars Sportsbook app on iOS or
Android to take advantage of unmatched rewards.
"By teaming up with a globally recognized entertainment leader
in Caesars, we are delivering the combined brand reputation and
shared commitment to offer our fans an extraordinary sports and
entertainment experience," said Brooks
Boyer, White Sox chief revenue and marketing officer. "With
energized talent on the field, our partnership with Caesars
enhances the excitement for our fans with new experiences and
programs."
Sports bettors can earn Tier Credits and Reward Credits with
every bet they place through Caesars Rewards to enjoy exclusive
benefits and member rates at all Caesars destinations,
invitation-only events with the White Sox, and once-in-a-lifetime
experiences through the Caesars portfolio of resorts and
partnerships. With over 65 million members, Caesars Rewards is the
largest loyalty program in the gaming industry, bar-none, and
Caesars Sportsbook is the only sports gaming app in Illinois that rewards bettors with every bet
they place.
Caesars Sportsbook is an authorized gaming operator of the MLB
and is currently live in 24 states and jurisdictions—17 of which
are mobile—and operates the largest number of retail sportsbooks
across the United States.
For real-time industry updates and to follow the Caesars empire,
players can engage with the Caesars Sportsbook social handle
@CaesarsSports on Twitter, Instagram and Facebook.
About Caesars Entertainment, Inc.
Caesars
Entertainment, Inc. (NASDAQ: CZR) is the largest
casino-entertainment Company in the U.S. and one of the world's
most diversified casino-entertainment providers. Since its
beginning in Reno, NV, in 1937,
Caesars Entertainment, Inc. has grown through development of new
resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s
resorts operate primarily under the Caesars®, Harrah's®,
Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc.
offers diversified gaming, entertainment and hospitality amenities,
one-of-a-kind destinations, and a full suite of mobile and online
gaming and sports betting experiences. All tied to its
industry-leading Caesars Rewards loyalty program, the Company
focuses on building value with its guests through a unique
combination of impeccable service, operational excellence and
technology leadership. Caesars is committed to its employees,
suppliers, communities and the environment through its PEOPLE
PLANET PLAY framework. Know When To Stop Before You Start.®
Gambling Problem? Call 1-800-522-4700. For more information, please
visit. www.caesars.com/corporate. Must be 21 or older to gamble.
Must be physically present in Illinois. Know When To Stop Before You Start.®
If you or someone you know has a gambling problem, crisis
counseling and referral services can be accessed by calling
1-800-GAMBLER (1-800-426-2537).
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SOURCE Caesars Entertainment, Inc.