Gillette® Announces the Return of the Gillette Gaming Alliance
March 04 2021 - 7:35PM
Business Wire
Top Global Gaming Streamers Unite to Entertain
Fans in New Ways
Gillette (NYSE: PG), the world’s leading expert in men’s
grooming and pioneer in gaming and esports, announced today the
return of the Gillette Gaming Alliance - a team of global streamers
selected to represent the brand and create content for audiences
worldwide. Gillette is leveling up the program in its third year,
evolving its global approach to form an elite team of streamers
from around the world. This year’s Alliance will be comprised of 11
streamers who will be creating custom content streams for their
specific regions on Twitch, YouTube, and social media
platforms.
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the full release here:
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Gillette announced the return of the
Gillette Gaming Alliance - a team of global streamers selected to
represent the brand and create content for audiences worldwide.
(Photo: Business Wire)
The 2021 Alliance features its largest roster yet, comprised of
gamers from the most countries to date. New for this year, the
Alliance will co-stream together in smaller groups and share
audiences at various times throughout the year. The Alliance will
be talking about their shaving routines and personal style, as well
as Gillette’s newest innovations and core products such as
ProGlide, SkinGuard, and the recently launched US-based Planet
KIND. Additionally, the popular Bits
for Blades program, will also return in 2021 to provide fans the
opportunity to earn Twitch Bits by buying Gillette products through
Gillette.com.
Gillette Gaming Alliance 2021
Roster:
- Dr Lupo – US/Canada
- DeeJay Knight – US/Canada
- Elded – Mexico
- Alanzoka – Brazil
- CiccioGamer89 – Italy
- Papaplatte – Germany
- Buster – Russia
- Lando Norris - UK
- Locklear – France
- theGrefg – Spain
- Japan – (streamer to be announced at a later date)
Dr Lupo, one of the most recognizable streamers in the world and
a Gillette veteran, returns after a huge 2020 where he helped sell
out Bits for Blades, represented Gillette in the COVID-19 charity
event Stream Aid with Twitch, and appeared in a Gillette
commercial. Lupo is joined in North America by Alliance rookie
Deejay Knight, who is a military veteran-turned-pro gamer and is
exploding in the streaming community.
Alliance members from our 2020 roster, Elded and Alanzoka also
return, representing Mexico and Brazil, respectively. Alliance
members from our 2019 roster, CiccioGamer89 from Italy and
Papaplatte from Germany make their second appearance on the GGA
roster. This year, Gillette is partnering with streaming record
holder theGrefg representing Spain, Locklear from France, Buster
from Russia and Formula 1 auto racing star gamer Lando Norris from
the UK. Japan will have a representative named at a later date.
“Esports and gaming continue to explode in popularity,
especially through the challenges of the pandemic. It has been
incredible to see the growth of the Gillette Gaming Alliance and we
are excited to add this great roster of talent to our legacy in
gaming and esports,” said Gary Coombe, CEO of P&G Global
Grooming. “We are proud to continue providing Alliance members,
players and consumers with a world class grooming regime to help
them face every day, and every game, with confidence.”
“I’m truly honored to continue my partnership with Gillette,”
said Dr Lupo. “I look forward to building on the successful streams
and events we’ve created together, including our work on my charity
efforts. I admire Gillette and use their products every day, and
truly believe in the values they uphold.”
For more information, please visit Gillette’s official website
here, and on Twitter and Facebook.
About Gillette
For more than 115 years, Gillette has delivered precision
technology and unrivalled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming, to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams
and creams), skin care, after shaves, antiperspirants, deodorants
and body wash. For more information and the latest news on
Gillette, visit www.gillette.com. To see our full selection of
products, visit www.gillette.com. Follow Gillette on Twitter,
Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
Category: Gillette
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Samantha Policano, MMK+ (202) 835-9495
samantha.policano@ketchum.com
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