Fluent, Inc. Named a Global ROI Leader in 2021 Singular ROI Index
February 16 2021 - 9:00AM
Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance
marketing company, was named to Singular’s 2021 ROI Index, ranking
among tech giants like Facebook and Google on the overall Global
ROI Leaders list. In its debut on the Singular Index, Fluent was
also recognized as a top media source in the gaming category and a
“hidden gem” for driving high-performing mobile user acquisition
campaigns on iOS.
The latest edition of the Singular ROI Index includes 27 total
lists and 323 potential positions, ranking ad networks, platforms,
and mobile marketing players based on criteria like spend, reach,
fraud rates, ROI, and retention. Following a year marked by massive
disruption and rapid change, Fluent is among 10 new media sources
to be included in Singular’s all-vertical, all-encompassing global
ROI list -- the most competitive of the group.
“Our proprietary mobile web inventory enables us to provide
incremental growth solutions that drive loyalty at scale,” said
Matthew Conlin, Co-Founder and President of Fluent. “We operate in
a highly competitive media landscape and debuting on the Singular
ROI Index speaks to the impact our solutions make on our clients’
growth objectives and specifically their user acquisition programs.
We are excited to be recognized among such a diverse and
competitive list of leaders in the space.”
An industry-standard, the latest Singular ROI Index is its most
comprehensive to date, covering $10 billion in ad spend and nearly
3 billion app installs. Singular introduced the ROI Index in 2017
as the first of its kind analysis of ROI generated by different
mobile app ad networks. The 2021 Index offers app marketers insight
into top media sources as they navigate the evolving privacy
landscape and seek to drive growth for their mobile business in the
year ahead.
“What powers our ROI Index is that Singular sees both sides of
the equation: ad spend and revenue,” said Susan Kuo, COO &
Co-Founder at Singular. “On the one hand, we see what every MMP
sees: the outputs of marketing campaigns, the conversions. But on
the other hand, we also see what most other MMPs don’t: the inputs
into those marketing campaigns. That means costs, creatives,
targeting criteria, bids, budgets, and more. Combining those
datasets for our customers results in deeper insights into future
growth, and for readers of the ROI Index it means a reliable
analysis of the top ROI-driving ad networks in the world.”
To learn more about what makes Fluent a top media source, visit
https://www.fluentco.com/.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing
company with an expertise in creating meaningful connections
between consumers and brands. Leveraging our proprietary
first-party data asset of opted-in consumer profiles, Fluent, Inc.
drives intelligent growth strategies that deliver superior
outcomes. Founded in 2010, the company is headquartered in New York
City.
Forward-Looking Statements
This press release contains “forward-looking statements,” as
that term is defined under the Private Securities Litigation Reform
Act of 1995 (PSLRA), which statements may be identified by words
such as “expects,” “plans,” “projects,” “will,” “may,”
“anticipate,” “believes,” “should,” “intends,” “estimates,” and
other words of similar meaning. Such forward-looking statements are
subject to risks and uncertainties that are often difficult to
predict, are beyond our control and which may cause results to
differ materially from expectations. Readers are cautioned not to
place undue reliance on these forward-looking statements, which are
based on our expectations as of the date of this press release and
speak only as of the date of this press release. Readers are also
advised to consider the factors under the heading “Forward-Looking
Statements” and “Risk Factors” in the Company’s Annual Report on
Form 10-K, as may be supplemented or amended by the Company’s
Quarterly Reports on Form 10-Q and other SEC filings. The Company
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events or otherwise, except as required by law.
Media Contact:
N6A for FluentFluent@n6a.com401.464.1772
Fluent (NASDAQ:FLNT)
Historical Stock Chart
From Mar 2024 to Apr 2024
Fluent (NASDAQ:FLNT)
Historical Stock Chart
From Apr 2023 to Apr 2024