JetBlue’s Refreshed Mint® Experience Takes Premium Travel to New Heights with Thoughtfully Curated Dining & Hospitality, S...
November 17 2020 - 9:30AM
Business Wire
Delicious Hospitality Group, Tuft & Needle,
Wanderfuel and Master & Dynamic to take off on Mint-operated
flights
JetBlue (NASDAQ: JBLU) today announced the first major refresh
of its JetBlue Mint® service, the airline’s premium travel
experience that disrupted the industry with its category redefining
fares and award-winning product. The airline, which made highly
curated partners central to the Mint experience, is introducing a
completely new lineup for Mint, including Delicious Hospitality
Group, Tuft & Needle, Wanderfuel and Master & Dynamic.
The new partners will transition into all Mint flights over the
next six weeks, appearing on flights as early as November 18.
When it was introduced in 2014, JetBlue Mint disrupted the
domestic “business class” category, making premium travel more
accessible for a fraction of the cost that legacy carriers were
charging. Now, the refresh of JetBlue’s Mint partnerships sets the
stage for the biggest shake-up yet of the premium category when,
next year, JetBlue unveils its fully reimagined version of Mint for
its London service in 2021.
“JetBlue’s reimagined Mint is turning the journey itself into a
destination, offering the comforts of a premium travel experience
at a more affordable price point,” said Elizabeth Windram, vice
president of marketing, JetBlue. “This onboard refresh allows us to
reset that high bar we set in 2014, with the very best in dining
and hospitality, comfort and wellness at 35,000 feet. And for those
who can’t wait to see what we have in store for our London flights,
well let’s just say this is a little teaser for what we have in
mind.”
JetBlue’s newest Mint partners will encourage discovery with
high quality food, expertly curated premium amenities and
purposeful, custom-for-JetBlue products that will make travelers
forget they are in the sky.
Dining with Delicious Hospitality Group Takes Flight
JetBlue tapped SoHo-based Delicious Hospitality Group (DHG) –
the team behind acclaimed New York City restaurants Charlie Bird,
Legacy Records and Pasquale Jones – to bring their inventive
culinary style, extraordinary wine and cocktail programs, and
tactile dining aesthetics to the skies. Developed in partnership
with Chef/Owner Ryan Hardy and Wine Director Grant Reynolds, the
new Mint dining experience was created by reimagining elevated
hospitality in-flight. It will feature a rotating menu of small
plates that customers can choose from, individually inspired by
each of DHG’s three restaurants, starting with Charlie Bird. Once
onboard, customers will delight in high-quality fare prepared with
seasonal ingredients, alongside a selection of international wines
and craft cocktails to be shaken on-board. To complete the
experience, DHG redesigned plate ware to mimic their New York City
table tops and has shared access to their revered music playlists
capturing the ambiance synonymous with dining in one of their
restaurants.
Catching Zzz’s with Tuft & Needle
Keeping customers’ comfort top of mind, JetBlue collaborated
with Tuft & Needle, the digitally native mattress company that
pioneered the bed-in-a-box trend, to develop a cohesive sleep
experience onboard. Travelers can kick back and relax with a
convertible blanket with a built-in foot pocket, a memory foam
lined pillow with a pillowcase and snooze kits that include a
matching eye mask and ear plugs.
Wellness in the Air with Wanderfuel
JetBlue is putting a fresh spin on the traditional airline
amenity kit with the introduction of its new “wellness kit”
concept. Developed in partnership with Wanderfuel, a brand that
specializes in carefully curated travel kits designed with leading
nutritionist Sarah Wragge, the airline’s four wellness kits will
pamper customers with a rotating selection of healthy snacks,
supplements and personal care items designed to help customers feel
their best throughout their entire travel journey. Travelers will
receive one of four kits catered to the time of day and destination
they are flying to: Awake, for breakfast and morning flights; Flow,
for lunch and dinner flights; Sleep, for shuteye flights; and
Renewal, for Caribbean flights.
Tune In (or Out) with Master & Dynamic
Mint customers will enjoy premium headsets from New York City’s
luxury audio brand, Master & Dynamic. The custom-for-JetBlue
MH40 Over-Ear headphones will enable travelers to tune in to
JetBlue’s industry-leading seatback entertainment with noise
reduction, a brilliant, genre-agnostic sound profile, and a vintage
aviation-inspired design.
JetBlue operates more than 90 daily Mint flights in 18 JetBlue
cities. Most recently, the airline expanded Mint service in the
broader metro area to Newark Liberty International Airport (EWR)
with daily nonstop service to both Los Angeles International
Airport (LAX) and San Francisco International Airport (SFO).
Flying with Confidence
JetBlue’s multi-layered Safety from the Ground Up program
focuses on maintaining healthy crewmembers, clean air and surfaces,
more space with fewer touchpoints and travel flexibility. As part
of the “More space, fewer touchpoints” pillar, the airline has
streamlined onboard service to minimize physical interactions and
maximize safety and comfort. To learn more, visit
jetblue.com/safety.
About JetBlue Airways
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San
Juan. JetBlue carries customers across the U.S., Caribbean, and
Latin America. For more information, visit jetblue.com.
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Media Contact: JetBlue Corporate Communications Tel: +1
718 709 3089 corpcomm@jetblue.com
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