ATLANTA, Sept. 3, 2020 /PRNewswire/ -- Equifax®
(NYSE: EFX) is bringing new business data insights and analytics
built for action to enterprises of all sizes as they look for new
ways to weather a challenging economic landscape and plan for the
future. The new B2bConnectTM business marketing suite is
designed to help enterprises better prospect, segment, and retain
key business clients with intelligence on more than 150 million
global companies, including 53 million U.S. businesses and 80
million B2B contacts. The solution includes access to
DigitalConnectTM, a new purchase intent tool that
enables business marketing campaigns to operate with a high degree
of accuracy and qualification.
"In today's rapidly evolving economic climate, incomplete
information can undermine the effectiveness of commercial
prospecting and retention programs," said William Phelan, senior vice president and
general manager of PayNet, an Equifax company. "Smarter insights
drive smarter actions and verified data is critical for decision
making. With B2bConnect, Equifax is providing the extended,
omni-channel view of businesses and purchasers that enterprises
need to better qualify commercial prospects and improve engagement
with existing customers."
The B2bConnect suite includes Equifax verified firmographic
information such as industry coding, revenues, number of employees,
corporate hierarchy, and many other valuable attributes to give a
complete and holistic view of the customer. The suite also includes
the new DigitalConnectTM purchase intent solution to
help enterprises better identify key business decision makers
currently seeking products or services.
With B2bConnect, enterprises can:
Create target personas.
Support marketing strategy development with two key insights: ideal
customer profile and market penetration. Enterprises are able to
identify key traits to create a "best customer profile." These
characteristics can then be applied to other prospects to target
optimal revenue-generating opportunities. B2bConnect also provides
access to the industry and geographic data needed to understand
their footprint.
Manage customer relationships.
Armed with their "best customer profile," enterprises can uncover
revenue opportunities, build and refine prospect lists, and
approach decision makers with confidence. Knowing how one firm is
linked to other businesses, owners, and guarantors is vital to
assessing risk and uncovering opportunities. Using unique linkage
capabilities from Equifax, dots can be connected between
businesses, giving critical insight into corporate hierarchies and
enabling organizations to understand the full value of the customer
relationship. Subsidiaries and parents of existing clients are a
logical source for warm leads—now they can be automatically added
to targeted lists.
Retain customer relationships.
With the B2bConnect
database, enterprises gain a true 360-degree view of their
customers. This provides opportunities for creating a personalized
customer experience to keep them engaged. Enterprises have access
to fresh data, insights, and connections to keep them on top of
changing account dynamics and market and organizational changes —
and can set up automatic email or CRM alerts so they don't miss a
beat on potential cross-sell or up-sell opportunities.
The B2bConnect marketing suite is available now. Visit
Equifax.com for more information.
ABOUT EQUIFAX INC.
At Equifax (NYSE: EFX), we believe
knowledge drives progress. As a global data, analytics, and
technology company, we play an essential role in the global economy
by helping financial institutions, companies, employees, and
government agencies make critical decisions with greater
confidence. Our unique blend of differentiated data, analytics, and
cloud technology drives insights to power decisions to move people
forward. Headquartered in Atlanta
and supported by more than 11,000 employees worldwide, Equifax
operates or has investments in 25 countries in North America, Central and South America, Europe, and the Asia
Pacific region. For more information, visit Equifax.com
FOR MORE INFORMATION
Kate
Walker for Equifax USIS
mediainquiries@equifax.com
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SOURCE Equifax Inc.